The document provides 21 effective post ideas for increasing engagement on Instagram, including behind-the-scenes content, influencer marketing, and high-quality images. Suggestions also include running hashtag contests, giveaways, and utilizing user-generated content to connect with followers. It emphasizes creativity and appealing to current trends and seasons to enhance visibility and interaction with the brand.

1. BEHIND THE SCENES
Showing behind-the-scenes at
your company is a great way to
showcase your personality.
CURRENT EVENTS
A great way to increase Instagram
engagement is to tap into what
people are already thinking about.
CO-CAMPAIGN
All you need is to contact the
social media marketer for a brand
you love and pitch a creative
co-campaign.
FUNNY CONTENT
An opportunity for your business to
get creative and make something
which makes your Fans (and
prospective fans) smile.
HASHTAG CONTEST
Hashtag contests, make it easy for
Instagram users to engage with
your brand, and they incentivize
them to do so.
HIGH-QUALITY IMAGES
High-quality images will soon pay it
off with social media engagement
and traffic to your website.
INFLUENCER CONTENT
Influencer marketing can boost
your business' reach
exponentially, as there are some
Instagram users out there with
more reach than any business.
CAMPAIGN HASHTAGS
A good campaign hashtag allows
your Fans to see the content they
want quickly, easily, and in one
place.
INSTAGRAM GIVEAWAY
You can always run a simple
Instagram giveaway and promote
within a post.
LIFESTYLE CONTENT
The person that knows you is far
more likely to buy from you.
PETS
People love pets, and if your business can
find a way to incorporate them into your
Instagram presence, do it.
POLLS
This used to be one of my leading post
recommendations on Facebook, but since they cracked down
on asking for Likes or Shares, Poll posts have fallen in popularity.
PRODUCT-FOCUSED CONTENT
You need to remember that Instagram is also a place where you can showcase your
products and encourage people to buy them.
SEASONAL CONTENT
A great way to connect with
Instagram users is to appeal to their
enthusiasm (or lack thereof) of the
seasons.
STORY CONTENT
Story posts are a bit of a
challenge, and more effectively
done by utilizing video, but
they're a powerful strategy.
POSTS WITH STYLE
Anything you can do to stand out from the rest of the Instagram news feed should
(at least) be tested. Creativity and style are the best ways to do that.
APPRECIATION
They love to be a part of something
happy, and showing appreciation
for something awesome allows
them to do just that.
TRENDING HASHTAGS
This allows you jump onto an
already runaway train and take it to
the bank.
USER-GENERATED CONTENT
Create an Instagram post which
features user generated content
to tap into the network of the
person you're featuring.
VIDEO
If you have the ability, creating
video posts on Instagram is a
definite Yes.
This article will give you 20 examples of
what you should post on Instagram.
Here's What to Post on
Instagram: 21 Top Post
Ideas & Examples
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