The feedback received on the combination of the filmmaker's main product (a teaser trailer) and ancillary promotional materials (a film poster and magazine cover) was overall very positive. People noted that the teaser trailer resembled a real trailer through its use of common conventions. Additionally, the color schemes used in the trailer, poster, and magazine tied together well and represented typical thriller colors. However, one person pointed out that the font used in the trailer did not match the font in the other products, and changing this would help tie the promotions together. Bringing together multiple promotional materials has a greater impact than individual items alone through increasing awareness of the film.

1. Evaluation Question 2
How effective is the combination of
your main product and ancillary
tasks?

2. I created a group on
Facebook and invited
people to have a look at my
teaser trailer, film poster
and film magazine front
cover. I used Facebook as I
thought it would be a lot
easier than individually
showing people my
products. I also think people
are a lot more honest over
the internet as it’s not face
to face and they feel more
comfortable expressing
their opinion, therefore this
allowed honest feedback on
what I had produced.

3. The
Feedback:

4. Overall the feedback was really positive;
one positive was that an individual said that
my teaser trailer really reflected a real
teaser trailer as it had the conventions of
typical things real trailers have such as the
‘restricted audiences’ part, the institution
logo and ‘coming soon’ instead of
announcing a release date. These three
things are shown on the next slide:

6. Another piece of feedback I received said how the
colour scheme in my trailer, poster and magazine
tied in well together and represented conventional
thriller colours. The main colours I used were black,
red and white.
Thus reading many positive comments, I had
received some constructive criticism. One comment
stated that the font I used in my trailer had not
matched the font in my other promotional products.
Although this is a very small detail, I believe
changing this in the future and making the font tie in
with all products helps individuals recognise that
they are all advertising the same film.

7. I believe each of my products has the chance of
being successful individually, but I think the
combination of all three really brings out
maximum impact. This is because the more
promotional items there is, the more people are
going to hear about the film and the higher the
viewing numbers is bound to be.