The document outlines 15 strategies for making organizations more likeable on social media. It discusses the importance of listening to customers, acting like customers, compelling customers to be fans, responding quickly to comments both good and bad, being authentic, asking questions of fans, providing value for free, sharing stories, inspiring customer story sharing, integrating social media into the customer experience, using Facebook ads effectively, admitting and learning from mistakes, consistently delivering excitement and surprise, and making it easy for customers to buy without direct selling. It also provides tips on getting started and best uses of Facebook, Twitter, YouTube, LinkedIn and blogs to connect with customers.