10 Keys To Finding, Growing & Nurturing Your :Social Media Community
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This document provides tips for building an online social media community. It discusses defining the purpose and goals for the community, researching the target audience, creating engaging content, amplifying the community's reach, and measuring its success. The key recommendations are to find an authentic reason for the community, understand the audience, act as a connector between members, listen and learn from the community, engage the community in content creation and promotion, and track results over time.
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10 Keys To Finding, Growing & Nurturing Your :Social Media Community
- 2. Embrace Your Inner Amateur!
- 3. What Is A Social Media Community?
- 4. Social Media Community A group of people who share a strong common interest, form relationships and interact online
- 5. Social Following vs Social Community A following is an audience that interacts with you A community is an audience that interacts with you - but even more importantly with each other
- 6. Why Build A Community Online?
- 7. If you don’t have a community, you don’t have anyone listening to you, and if there’s no one listening to you, it’s difficult to build brand awareness and deliver ROI Meltwater
- 9. Where Do You Start?
- 10. Why Before How
- 12. Key #1 Find Your Why
- 13. Believe!
- 14. People don't buy what you do; people buy why you do it!
- 16. Build It And They Will Come? A great line from a movie but a terrible marketing plan
- 17. Key #2 Know Your Audience
- 18. One Size Fits None
- 21. Survey Tools
- 22. Google Analytics
- 24. Likealyzer
- 26. Find
- 27. Fish Where The Fish Are
- 28. Look At Existing Data
- 30. Google Analytics
- 31. Search Keywords
- 32. Twitter
- 33. Import Your Email Contacts
- 36. Follow The Breadcrumb Trail
- 37. Industry Sources
- 39. Grow
- 40. Key #3 Be A Connector
- 41. This Is How You Build Community!
- 43. Key #4 Listen and Learn
- 44. RSS Feed Reader
- 45. Reddit Home to 50,000 niche communities and 250 million unique monthly visitors
- 46. Subreddits
- 47. Quora
- 49. Facebook Groups
- 51. Don’t Do This!
- 54. Key #5 Create Engaging Content
- 55. Find Inspiration
- 56. Buzzsumo
- 57. What’s Trending?
- 58. Capitalise on Conversations Happening in Real-Time
- 60. Ask Questions
- 61. Polls & Surveys
- 62. Share Research
- 64. Create Contests
- 66. Curate Content
- 67. Content Curation Tool – ScoopIt
- 68. Share Quotes
- 69. Format Matters
- 71. Easier For Some?
- 72. Get Creative!
- 73. Infographic created by Marie Ennis-O’Connor using Canva
- 74. YouTube #2 Site in Ireland
- 75. Live Video
- 76. Forget Everything You Think You Know About Video!
- 77. WhatsApp
- 78. Animaker
- 79. Lumen5
- 84. Stories Are The New Social Media
- 85. Facebook Stories
- 87. More Story Ideas
- 89. Key #6 Make Your Community The Hero
- 90. Turn The Spotlight On Your Community
- 91. Make Them Part Of Your Story
- 94. Let Your Community Be Content Co-Creators
- 95. Key #7 Amplify
- 99. Reach Out To Influencers Source: Our Social Times
- 100. Micro-Influencers
- 102. Turning Fans Into Ambassadors
- 103. Owned, Earned & Paid Promotion
- 104. Nurture
- 105. Key #8 Be Human
- 106. People Are Buying Your Story
- 107. Studio Dog Roy
- 109. Respond Quickly
- 110. Key #9 Track, Monitor, Measure
- 111. via Simply Measured
- 112. UTM Parameters
- 113. Facebook Pixels
- 114. Snip.ly
- 115. Bit.ly
- 116. Key #10 Keep It Real
- 117. You Don’t Have To Be Great To Start But You Have To Start To Be Great! Zig Ziglar
- 118. Want More Tips Like These Delivered Straight To Your Inbox? Sign Up To My Weekly Social Media Marketing Newsletter At Bit.Ly/2xu0lp6 To Stay In The Know!