Leverage Facebook to connect with your target audience. Recent data and trend analysis helps you make more informed marketing decisions on this powerful social platform.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyNicole Kroese
Facebook is increasingly an extremely powerful marketing and lead generation tool for small and large businesses alike. Learn WHY social media is the new word-of-mouth, what kind of industries are ideal for Facebook marketing, how to overcome common challenges with Facebook strategies, what Facebook ROI looks like, and how to master Facebook ads.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
You're a Rock Star: Building Thought Leadership Through Social NetworkingJay Baer
Presentation to the Association of Management Consulting Professionals on use of social networking to build thought leadership.
Presented by Jason Baer of convinceandconvert.com and Elizabeth Sosnow of blisspr.com
blogging, social media, social networking, Twitter, linkedin advice and counsel
Optimizing Facebook for Business: Solutions For an ROI Driven Success StrategyNicole Kroese
Facebook is increasingly an extremely powerful marketing and lead generation tool for small and large businesses alike. Learn WHY social media is the new word-of-mouth, what kind of industries are ideal for Facebook marketing, how to overcome common challenges with Facebook strategies, what Facebook ROI looks like, and how to master Facebook ads.
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Fac...Natalie Alaimo
Social Media & Facebook Bootcamp March 2014 - Creating Facebook Content & Facebook Apps (plus online marketing strategy)
The reason most business owner aren't getting results online is because they don't have a strategic plan for their online marketing and social media.
In this presentation we cover the 6 steps to creating a rocking online marketing plan plus a Facebook Content Strategy and Specific Facebook Apps
How to Communicate with Supporters Before, During and After a Fundraising EventConstant Contact
This webinar was created by Constant Contact and nonprofit expert John Haydon.
There has never been a more important time to master nonprofit fundraising. Nonprofits need to know how to craft a compelling pitch that tugs on the heartstrings and the purse strings. To do that effectively, you must know how to communicate with the right supporters at the right time before, during, and after fundraising events. We’ll show you how to do that in a more organized and efficient way.
This SlideShare will show you how email can help you stay in contact with your supporters when it matters most.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RdoREK
If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing.
Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.
While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.
But content marketing is a complex and broad term that encompasses a number of different strategies and activities.
In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand...
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Is Facebook Engagement Really Important for your Business?Soaring Away
The crucial aspect of Facebook fan pages is not likes, but rather actual Facebook engagement. Engagement shows that you have an active, receptive lead that is likely to become a customer.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
FACEBOOK FAN PAGE TIPS AND TRICKS – PART 1 Feroz Khan
Presentation include:
1. Tips to Create Facebook Posts That Are Engaging
2. Grow Your Facebook Page Fans
3. Grow Your Facebook Likes With These 5 Tips.
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
This is Shane Gibson's presentation in Vancouver at the NextGenRe conference on how Realtors can use the web and social media to become "Exponential Influencers"
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
Its not just enough to create a Facebook page or Twitter profile and just expect your community will build of its own accord.
Like SEO, providing content is as much about placement and medium as it is about value.
This presentation offers a 6-point need-to-know criteria to creating a results-based Social Media strategy with your audience and brand values at the core.
Marketing through social media can be tricky, but at Suncoast Social, we’ve got your back. This series of guides will keep you from toppling down the hole into social media purgatory.
Content Marketing Formula: Become A Movement And Achieve Maximum SuccessClickBank Wizard
Free Super Affiliate Training Replay Bonus: https://bit.ly/2RdoREK
If you’re at all interested in digital marketing and in making a name for your brand online, then it is crucial that you understand how to properly make use of content marketing.
Content marketing is currently one of the biggest trends in digital marketing as a whole and is an area that many website owners and brands are investing in heavily right now thanks to the impressive returns that they are seeing.
While there is no such thing as a ‘magic bullet’ when it comes to getting your brand known and encouraging sales, content marketing is perhaps the closest thing to such a notion and can help you to drastically increase your visibility as well as your authority and trust.
But content marketing is a complex and broad term that encompasses a number of different strategies and activities.
In order for it to be successful, you need to have a good understanding of what it is, how it works and how you can best adapt it to work for your particular brand...
You know your prospects are on LinkedIn, and you've heard the success stories, but how do YOU reap the benefits of LinkedIn to get more leads, more business, and more referrals?
In this seminar you will learn:
How to create a LinkedIn profile that attracts quality prospects
How to reach out on LinkedIn to make connections, generate leads, create opportunities, and win more business more consistently
How to build your online reputation as the "GO-TO" person in your field
How to combine it all with an effective email marketing plan
Build Your Marketing Toolkit with Email and Social MediaVanessa CEO
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But, with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way.
Is Facebook Engagement Really Important for your Business?Soaring Away
The crucial aspect of Facebook fan pages is not likes, but rather actual Facebook engagement. Engagement shows that you have an active, receptive lead that is likely to become a customer.
Standout Subject Lines: Get Opened, Get Read, Get Results!Vanessa CEO
Ignored or Engaging? How are your subject lines working, or NOT working to capture the attention and interest of your audience?
This fast-paced seminar will take a deeper dive into the mechanics of truly effective subject lines. I'll cover the three keys that make or break your subject line (and how short your window really is..). What works, and what does NOT work in capturing your readers’ attention. Length, brand, urgency and offers. How to make them work for your subject lines. Before and after examples that make it crystal clear how to improve your results. Get their attention, get in the door, and get the response you desire. Whether you are trying to get read, realize revenue, increase your reach or inspire referrals, your subject lines are a key to your success!
Joffreys Coffee & Tea Company Social Media Marketing Case StudyAdam Singer
This is a modified version of a presentation I gave on October 29, 2008 to Refresh Miami. It incorporates 2 social media marketing campaigns I implemented for Joffrey's Coffee & Tea Company based in Tampa, Florida. See the final slide of the presentation for written case studies and links to blog entries.
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing:
What it really is (and isn’t)
What it can do for your business
And the five easy steps you must take to harness the power of the inbox!
1. Grow a healthy list
2. Create great content
3. Customize a beautiful, mobile-friendly template that matches your brand
4. How to get your emails opened
5. Tracking your results
From revealing why regular email doesn't work, to insider tips and techniques like automated list building tools and the design elements that work (and those that don't!), this seminar will give you the keys to the most effective marketing you can do: email marketing.
FACEBOOK FAN PAGE TIPS AND TRICKS – PART 1 Feroz Khan
Presentation include:
1. Tips to Create Facebook Posts That Are Engaging
2. Grow Your Facebook Page Fans
3. Grow Your Facebook Likes With These 5 Tips.
BlogWell Chicago Social Media Case Study: Sharpie, presented by Susan WasselSocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit the event site: http://gaspedal.com/blogwell/
In her BlogWell Chicago case study presentation, "Social Media on a Shoestring: How Sharpie Engages and Grows Community in a Tight Economy," Susan Wassel talks about how tight budgets shouldn’t deter you from getting in the social media game. In fact, social media can be more important - and cost effective - than ever given cuts in traditional media spends. Learn how Sharpie ramped up its social media game plan on a shoestring budget, using passion and the power of social media as currency to meet brand objectives.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
PR and Paid Media: Navigating the Blurred LinesDavid Griner
Today's PR pros need to be aware of how earned media, paid media and owned media overlap. In this presentation, a veteran digital marketer and journalist looks at the new reality of managing PR, advertising and social media through collaboration.
This is Shane Gibson's presentation in Vancouver at the NextGenRe conference on how Realtors can use the web and social media to become "Exponential Influencers"
The 8 Things Online Influencers Can Do For YouJay Baer
How can online influencers help grow awareness, sales and loyalty for your business and your brand? How do you find online influencers (there are 4 methods of doing so)? Once you're found online influencers that are a good fit for your brand, what do you ask them to do, and why? This information-rich presentation from Jay Baer of Convince and Convert and TapInfluence provides these answers, and more.
IFPRI-German Embassy Policy Seminar “Achieving Food Security in Africa South of the Sahara through Food Value Chains” on June 8, 2015. Presentation by Ephraim Nkonya, IFPRI.
'The Collective' Marketing Strategy for NUVO TVTom Van Wie
Marketing strategy and plan for the NUVO tv original series, The Collective. This comprehensive plan details creative positioning and marketing communications executed across all platforms
Online Co-Creation to Accelerate Marketing & Innovationeÿeka
Online Co-creation to Accelerate Marketing and Innovation, a whitepaper written by eYeka with renown experts in the field of marketing and innovation.
Download this document (as well as other whitepapers and case studies) for free at http://en.eyeka.net/our-works
Facebook is about Posts, Likes, Shares, and Comments, right? “It’s no Rocket Science.”
But, do you feel why some posts go viral on Facebook
while yours don’t?
10 tips to increase engagement on your facebook pageAnju Gulla
Usually people are very much happy if they get likes for their Facebook page. Getting likes is very much essential for your social media marketing strategy, but engaging your fans is far more important.
You may have seen this metric on your Facebook business page named “People Talking about this”
This clearly states how much fans of your Facebook business page are really engaged with you.
So if your brand is being talked about by your fans it states that they are mentioning your brand, sharing, commenting and liking your brand.
10 tips to increase engagement on your facebook pageAnju Gulla
Usually people are very much happy if they get likes for their Facebook page. Getting likes is very much essential for your social media marketing strategy, but engaging your fans is far more important.
You may have seen this metric on your Facebook business page named “People Talking about this”
This clearly states how much fans of your Facebook business page are really engaged with you.
So if your brand is being talked about by your fans it states that they are mentioning your brand, sharing, commenting and liking your brand.
Contagious content - why people share on Facebook.Microsoft
This is not my research, but I do think there's some great examples of categories of posts that really work in social form Pages 15-30. Twitter's new inline delivery of images via mobile means that many of the ideas could work there too.
Facebook Marketing 101 - How Do I Market My Business On Facebook?Virtual Desk Support
Facebook is changing ~ rapidly. New features are being added daily, organic reach is on the decline, "pay to play" is becoming the norm and engagement is everything!
The key to success on Facebook comes down to two things:
1.) Attracting the right group of people and creating authentic relationships by getting to know the people that "like" your pages.
2.) Nurturing those relationships thoughtfully before attempting to leverage them into evangelists and customers.
Learn how to use Facebook wisely to market your business and sell more of your art work, creative products and services to people eager to support you.
I gave this presentation August 2012 at the Social Media Intelligence Summit in San Francisco. This presentation does not lay out your B2C social media strategy for you. Instead, it takes a bigger look at why you are using social media in the first place, and how it is serving your business goals. This presentation originally contained no written words. I added in the spoken portion as text so that it makes sense online.
* Using social media to build relationships
* Engagement Strategies
* Using social media as a lead generator
Key Take-Away
============
Social Media is a powerful tool and if used correctly can be a wonderful tool in terms of engaging and build relationships.
It can also be a lead generator.
Presented by Briana Graydon at WordCamp Sydney 2019
We’ll talk about the basics of being a “digital citizen”. With suggestions of posts that will engage you in sharing not only your personal comments and reflections. We will also cover how to leverage and use the SSJ-TOSF Facebook postings. This is about being a SSJ-TOSF Facebook Ambassador.
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
https://www.sociocosmos.com/product-category/youtube/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
2. FACEBOOK MARKETING
• Is Facebook viable anymore?
• Will anyone even see my posts?
• How do I get people to interact with my page?
• Do I have to buy adds?
• Do I have to buy likes?
• Should I post pictures of me getting’ drinks with
my girls? (No!)
3. IF YOU TAKE AWAY 1
THING TODAY I WANT
IT TO BE THIS…
4. WHOEVER TELLS THE
BEST STORY WINS
If what you have to
say is worth hearing
it will be heard. If
what you have to say
is worth sharing it will
be shared.
Chris Allen 6/7/2014
5. DOES ANYONE EVEN USE FACEBOOK ANYMORE?
These numbers have moved a bit since this graphic was made, but, Facebook is
still king.
6. DOES FACEBOOK MATTER ANYMORE?
According to the Facebook statistics updated January 1, 2014 from StatisticBrain,
1,310,000,000 Facebook users are active monthly, with the average amount of time
users spend on Facebook at a time being 18 minutes. Every 20 minutes, 1 million
links are shared.
7.
8.
9.
10. SO WHAT?
Q: That is all good and well, but what if my business is
in B2B instead of B2C what then? Shouldn’t I be on
LinkedIn instead?
A: Nobody is going home and spending half an hour
browsing LinkedIn. They are going home and looking
at pictures of their family. Or checking out their old
boyfriend from High School to see if he is fat yet.
11. BE THERE OR BE SQUARE
Everyone, yes everyone is on Facebook.
This includes business owners.
This includes merchandisers for international
retailers.
This includes hiring managers.
Most of the decision makers you are trying to get
in front of even as a B2B company are spending
their time on Facebook.
13. USE ENGAGING COPY, IMAGES AND VIDEOS
Rich media like photos and
videos get more attention and
help your message stand out in
News Feed.
Lifestyle images like the ones
you see from your friends on
Facebook are always engaging.
Try sharing images of your
products or photos of your
customers enjoying your
services.
Try to keep your posts between
100 and 250 characters to get
more engagement. Shorter posts
are better received
14. PHOTOS ARE GREAT!
PHOTO POSTS GET 39% MORE INTERACTION
Not only do photo posts get more engagement than links, videos or text-based
updates, they actually account for 93% of the most engaging posts on Facebook.
According to Kissmetrics, photos get 53% more likes, 104% more comments and
84% more click-throughs on links than text-based posts. Self-explanatory photos
seem to perform best.
15. ALBUMS ARE BETTER!
1. Photo posts get 120% more engagement than
the average post, and photo albums actually get
180% more engagement.
2. This was a surprising one for me, but it seems
that if you have multiple images to share, you’d be
better of putting them into a Facebook album than
publishing separate photo posts.
16. PERSONAL NOTE OR PRO TIP
On average over 40% of your interactions
will be from people on mobile devices. I
expect the number to be nearly double that
in a few years.
Remember that when you share:
-Video: Auto-Play, stream rate
-Links: Crazy websites, image heavy
17. PERSONAL NOTE OR PRO TIP
Another note on people using mobile devices to open
links that you post from Facebook.
If you site is covered with flash or it is not responsive, be
careful where you send people and what you are planning
on them doing when they get there.
If going to your landing page will just make them furious
when they try your links, don’t do it.
18. SHORTER POSTS GET 23% MORE
INTERACTION
Writing shorter posts isn’t just handy on
Twitter. Keeping your posts below 250
characters can get you 60% more engagement
than you might otherwise see. You can even
get up to 66% more engagement if you cut it
down to less than 80 characters.
Less Is More
19. USING EMOTICONS INCREASES COMMENTS BY
33%
If you thought emoticons were only for teens,
you might want to rethink that idea. According
to AMEX OPEN Forum, emoticons can make a
big difference to your engagement rates. No
only do posts with emoticons get 33% more
comments, they also get shared 33% more
often. Even better: they get liked 57% more
often than posts without emoticons.
20. IS IT WORTH IT?
You have to count the cost. I would almost
never use emoticons, especially for a
clients page. But, there is something to be
said for “humanizing” your brand and or
business.
21. ENGAGEMENT RATES ON THURSDAY AND FRIDAY ARE
18% HIGHER
Compared to other days in the week, a Buddymedia study
found that engagement rates for Facebook are 18% higher
on Thursdays and Fridays. As they put it, “the less people
want to be at work, the more they are on Facebook!”
22. ENGAGEMENT RATES ON THURSDAY AND FRIDAY ARE
18% HIGHER
The same study also looked at different
industries, including sports, retail, automotive,
and health care, to see which days worked best in
each industry. Although they did vary, most of
them sat around the end of the week, from
Wednesday-Friday. Apparently no industry has
users that are engaged on Mondays or Tuesdays!
23. ENGAGEMENT RATES ON THURSDAY AND FRIDAY ARE
18% HIGHER
You can view this information 2 ways.
You can say hey, nobody is getting anything done these
days anyway, so let’s not try.
OR…
You can be an aggressive proactive marketer and try and
leverage your reach and take up some of that dead air at the
beginning of the week and have a head start on the
competition going into the weekend.
24. QUESTION POSTS GET 100% MORE COMMENTS
If comments are the kind of interaction you’re after,
questions might be the way to go. According to
Kissmetrics, they get 100% more comments than
standard text-based posts. HubSpot shares a similar
finding, although this data points out that question
posts often get fewer likes and shares than images.
25.
26. QUESTION POSTS GET 100% MORE COMMENTS
What I found really interesting about this stat is
that HubSpot’s data also shows which question
words attract more comments, with the most
popular being "should," "would," "which," and
"who.”
This makes me think that closed questions which
have a very limited answer option are the highest
attractors of comments. Open question words like
‘why’ and ‘how’ which make the user think more to
articulate their answer sit at the bottom of this
chart.
27.
28. QUESTION POSTS GET 100% MORE COMMENTS
So, to emphasize. It is
better to ask “should I
marry Jeff or Mark” than
to ask “who should I
marry?”
29. 35% OF FACEBOOK FANS LIKE A PAGE SO THEY CAN
PARTICIPATE IN CONTESTS
If you’re chasing down new fans, a contest seems like
a fairly good way to encourage likes. A report from
earlier this year showed that 35% of Facebook fans
liked Facebook pages specifically to compete in
contests. Contests obviously solicit interaction by
asking for people to enter.
30. 35% OF FACEBOOK FANS LIKE A PAGE SO THEY CAN
PARTICIPATE IN CONTESTS
It turns out this can work, as "caption this photo"-style contests actually bring in
5.5 times more comments than regular posts.
31. HAVE FOLLOWERS GENERATE SHARABLE CONTENT
Combine running specials and promotions with a contest where your followers
have to submit their own pictures and post them on your wall to enter. This creates
the urge to like your page as well as them creating content for you, they can be
shared out to their friends, and everyone else who likes your page. THIS IS SOCIAL
MEDIA GOLD!
32. 42% OF FANS LIKE A PAGE TO GET A COUPON OR
DISCOUNT
According to Socially Stacked, 42% of Facebook fans like a page in order to get a
discount or coupon. A study by Wildfire Interactive showed that coupon-based
campaigns received the highest engagement rates. Giveaways and sweepstakes
came in just behind coupons as highly engaging post types.
33. NEVER FORGET
The allure of running promotions and getting cheap, easy likes is strong. But
remember, it isn’t the brand with the most likes that wins. Whoever tells the best
story wins. You can have all the likes in the world, but without people buying in to
your story no one will care.
34. CREATE A TWO-WAY CONVERSATION
Ask your audience to share their thoughts and
feedback on your product and services. This
is another way to listen to your customers
and improve your business.
Posting content that shows you took their
feedback into consideration can build
customer loyalty and show you value their
ideas
In Action: Modify Watches, a company that
creates mix-and-match watches, asks
customers for input on product designs and
names, and builds ongoing watch designs
from this real-time feedback
35. BE TIMELY
Your audience will be more likely to engage with posts when they’re related
to subjects that are top of mind, like current events or the holidays
Timeliness is also important when replying to comments on your posts.
The faster you reply, the more likely fans will engage with you in the future.
36. GET PERSONAL
Post the initial post from your business account, and will want to answer
any questions or comments as your business. But, you will always want to
like the posts and share them from your personal account as well. That way
all of your friends will be able to see and share the post as well.
38. PLAN YOUR CONVERSATIONAL CALENDAR
The easiest way to stay in regular contact with fans is by creating a
conversational calendar with ideas about what to talk about each week or
month
A content calendar will not only help you post regularly, but will ensure
your content is well planned, interesting, and that you don't miss major
business events and news. Find a frequency that works for you and your
audience.
39. PLAY TO WIN
If a regular posting schedule seems to daunting for you. Start small, make
it 2 or 3 days every week and then work yourself up. The only way you can
be successful is if you stick with it. You wont be doing your business any
favors by half-heartedly posting every few weeks. In fact you will be doing
more harm than good.
40. SCHEDULE YOUR POSTS
To better manage your time, you can schedule your posts in advance and
plan for upcoming events and specials
To schedule your posts, simply click the clock icon on the lower left-hand
corner of your Page's sharing tool
Schedule your posts when most of your fans are online. You can find out
when your fans are online by visiting your Page Insights and going to the
posts tab
After you've scheduled a post, you can manage your scheduled posts by
going to the top of your Page and choosing Edit Page and then selecting
Use Activity Log
41. SCHEDULING TOOLS
There are some very good scheduling tools out there.
Hootsuite: they have a free plan and a plan starting at $8.99
Sprout Social: starts at $59.99
Buffer: has a free tier, starts at $10, $50 for businesses
42. SO, DO WE HAVE TO PAY FACEBOOK?
No and yes.
No you don’t have to. But you should try it out. You will be
surprised how many likes or page views just a few dollars
can get you.
43. SO, DO WE HAVE TO PAY FACEBOOK?
Each year the YMCA runs a membership campaign, and they give out free
hoodies to new members. Every year they have done a printed piece, spent
roughly $3,000 and had 50 or less people join. This year the Y ran a targeted,
curated promotion on Facebook, spent half the money, and saw 3 times the
amount of memberships. And, on top of that, during the promotion they picked
up over 500 likes.
44.
45. BUT WHAT IF I DO IT WRONG?
You might. I am sure some of you have heard horror stories
of people who meant to spend $20 on a promotion and then
$500 got deducted from their account.
Other people say they will never pay for posts cause they
used to get all this social reach for free. That is a good point,
but good points won’t get your content in front of your fans.
46. TRUTH
Never start a paid Facebook campaign without a
focused goal in mind. Otherwise you will waste your
money and not have any idea how to hone in on
conversion.
Facebook allows you to be very specific when
targeting ads. From age, gender, and location to
interest and marital status. And if you were wondering,
yes that is why they want you to share all that stuff. So
they can sell it to marketers.
47. MONEYBALL
You can chose to run your add for a set number of days and spend
as much as necessary over that time. Or, you can chose to spend a
set amount of money and let the add run as long as you have
money left over to spend. For first time marketers I suggest the
limited amount approach. That way you know exactly what your
ceiling will be.
48. FACEBOOK $
I think Facebook adds is probably the area that I hear people have the most
questions about. Let’s stop right here and if anyone has any questions
specifically about adds we can answer those now.
49. HUMANIZE YOUR BRAND
Brand voice and tone is one of the biggest blind spots on social media right
now.
Many get it right, but just one incident can tarnish your brand.
We had one just this week in the NBA.
51. DON’T DO THAT
Social Media is not the place for you to practice snark and sarcasm, alright
maybe for your personal account, but not under the name of your business.
Nothing good will come of it.
52. DO THIS
Be yourself. Let people see inside your business. Being approachable
makes a huge difference especially when you can back it up with
exceptional work. Make sure you tell your story with your voice. The rest is
easy.