1) The document outlines a research plan to promote motorcycle safety by analyzing existing materials like advertisements and websites, conducting primary research through an online survey of 10 motorcyclists, and creating posters and a website. 2) Issues that may arise include receiving non-serious or rude responses in online surveys, needing permission to post posters publicly, and funding costs for printing and displaying the materials. 3) Ethical considerations involve avoiding graphic injury or death images and ensuring research is approved properly and respects communities.