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How to prototype and gather user feedback as quickly as possible

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By Steve Jarrett, CPO at DICE

All startups wants to find product/ market fit, and they want to find it FAST. How can you give your startup the best chance of doing this? By becoming master prototypers :)

In this session Steve Jarrett (ex-General Magic, Apple, Facebook), discussed how to prototype and gather user feedback as quickly as possible, then using the data to confirm progress and focus your efforts.

Published in: Business
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How to prototype and gather user feedback as quickly as possible

  1. 1. BUILD FAST Extremely rapid prototyping Steve Jarrett / @stevejarrett
  2. 2. To get people out more OUR MISSION
  3. 3. 25 YEARS IN MOBILE & AI
  4. 4. The BEST people you can find Vertical LEARNING curve High genetic DIVERSITY Do what you are PASSIONATE about CHANGE the world THE MISSION
  5. 5. MAGIC MOMENTS and how to look for them
  6. 6. What’s MEANINGFUL about my product? A moment of realization of WHY the person loves your product Is the REASON why they would recommend the app? The one-liner you (or they) use to DESCRIBE the product MAGIC MOMENTS
  7. 7. WHAT AREN’T YOU GOING TO DO
  8. 8. DICE MAGIC MOMENTS TRANSFER tickets to friends RECOMMENDATION on what to do this weekend WAITING LIST to sold out shows
  9. 9. WHAT AREN’T YOU GOING TO DO
  10. 10. Meet people and ASK them if your product meets their NEEDS Why they WOULDN’T use your product if it was free? Then ask what they would PAY for it CUSTOMER DISCOVERY
  11. 11. PROTOTYPE AND RAPIDLY GATHER USER FEEDBACK
  12. 12. PROTOTYPE ON PAPER
  13. 13. NO “I saw you were having difficulty with the navigation. What happened?” “Why did you have difficulty with the navigation?” YES “What was easy or difficult about getting to the content you wanted?” DON’T LEAD THE SUBJECTS
  14. 14. DATA TO CONFIRM YOUR PROGRESS AND FOCUS YOUR EFFORTS
  15. 15. RETENTION CURVES
  16. 16. TRIANGLE GRAPHS
  17. 17. The BEST people you can find Vertical LEARNING curve High genetic DIVERSITY Do what you are PASSIONATE about CHANGE the world THE MISSION
  18. 18. Mary Meeker Kleiner, State of the Internet Bill Gurley Benchmark on Twitter and YouTube Mike Maples Floodgate on Twitter and YouTube Alex Schultz Facebook on YouTube Steve Blank Stanford, The Start-up Owners Manual Ben Horowitz The Hard Thing About Hard Things Jack Welch CEO of GE, Winning REFERENCES
  19. 19. THANK YOU Steve Jarrett / @stevejarrett

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