SlideShare a Scribd company logo
1 of 189
Download to read offline
Startup IDEAS
and VALIDATION
Every startup
begins with an idea
Links in websites can be ranked like
citations in academic papers
Professionals need an online
presence and social network
This is a
talk about
coming up
with ideas
And picking
a good one
through validation
It’s based on
the book,
Hello,
Startup
hello-startup.net
I’m
Yevgeniy
Brikman
ybrikman.com
Founder
of
Atomic
Squirrel
atomic-squirrel.net
PAST LIVES
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
Where do ideas
come from?
Is it from a
flash of insight?
Thomas Edison and a light bulb
Isaac Newton and an apple
Archimedes and “Eureka!”
Actually, most historians believe
the “Eureka!” story is made up.
An apple did not hit Newton. He
studied gravity for 20 years.
Edison didn’t invent the light bulb,
but an affordable filament.
After testing thousands
of materials.
“I have not failed. I've
just found 10,000 ways
that won't work.”
– Thomas Edison
Ideas are not just flashes of
insight. They grow and evolve.
Which means first, you must
plant seeds
The seeds of ideas are
knowledge
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
What do the following
songs have in common?
Startup Ideas and Validation
Startup Ideas and Validation
Startup Ideas and Validation
Startup Ideas and Validation
They are all based on the
exact same 4 chords
And so are dozens of
other hit songs
Axis of Awesome
4 Chord Song
Top 100 movies, 2000 - 2009
74 of them were sequels,
remakes, or adaptations
Startup Ideas and Validation
The sequel to a movie based on a
cartoon based on a US toy based
on Japanese toy.
Microsoft Windows (~1990)
Apple Mac OS (~1984)
Xerox Alto (~1973)
Stanford NLS (~1968)
Startup Ideas and Validation
Not the first search engine (Yahoo,
Altavista, Excite, etc.)
Key idea copied from bibliometrics
and citation analysis
Not the first social network
(SixDegrees, Friendster)
Not the first professional network
(Ryze, Xing)
This talk is
a remix of my
book
My book is
a remix of
other books
Startup Ideas and Validation
Knowledge
Ideas
Ideas are connections between the
knowledge in your mind
The more you know, the more
connections are possible
To form connects, you need
the right environment
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
Throughout history, we often
see multiple discovery
Calculus: Isaac Newton and
Gottfried Wilhelm von Leibniz
Evolution: Charles Darwin and
Alfred Russel Wallace
Telephone: Elisha Gray and
Alexander Graham Bell
“I invented nothing new. I
simply assembled the
discoveries of other men
behind whom were centuries
of work. Had I worked 50 or
10 or even 5 years before, I
would have failed. So it is
with every new thing.
Progress happens when all
the factors that make for it
are ready, and then it is
inevitable. To teach that a
comparatively few men are
responsible for the greatest
forward steps of mankind is
the worst sort of nonsense.”
– Henry Ford
The environment plays a huge
role in coming up with ideas
The key ingredients:
1. Keep an idea journal
2. Get away from work
3. Add constraints
4. Live in the future
5. Look for pain
6. Talk to others
The key ingredients:
1. Keep an idea journal
2. Get away from work
3. Add constraints
4. Live in the future
5. Look for pain
6. Talk to others
Not a diary, but a way to log ideas
whenever you have them.
No filters. Don’t judge your ideas.
Just write them down.
Write down not only ideas, but
also problems and questions.
A UC Davis study by
Dean Kean Simonton
found eminent achievers
produce not only more
“great” works, but also
more “bad” ones.
“The best way to have a
good idea is to have a lot
of ideas.”
– Linus Pauling
Review periodically. This is how
ideas grow and evolve.
The key ingredients:
1. Keep an idea journal
2. Get away from work
3. Add constraints
4. Live in the future
5. Look for pain
6. Talk to others
First, work intensely to load the
problem into your mind.
Then get away from work.
Einstein had his best ideas during
violin breaks.
Some people get ideas in the
shower. I get mine on walks.
The key ingredients:
1. Keep an idea journal
2. Get away from work
3. Add constraints
4. Live in the future
5. Look for pain
6. Talk to others
Try this exercise from Made to
Stick:
In 15 seconds, write down as
many things that are white as you
can think of.
Do the exercise again, but this
time, write down white things in
your refrigerator.
Which was easier?
Constraints breed creativity
Someone once challenged Ernest
Hemmingway to write a story in just
6 words. The result:
For sale: baby shoes, never worn.
If no ideas are coming to mind, try
narrowing the problem space
The key ingredients:
1. Keep an idea journal
2. Get away from work
3. Add constraints
4. Live in the future
5. Look for pain
6. Talk to others
“Live in the future, then
build what’s missing.”
– Paul Graham
But how exactly do you
live in the future?
At Xerox PARC, they used to
play the Wayne Gretzky Game
“Skate to where the puck
is going to be, not where
it has been.”
– Wayne Gretzky
Startup Ideas and Validation
The key ingredients:
1. Keep an idea journal
2. Get away from work
3. Add constraints
4. Live in the future
5. Look for pain
6. Talk to others
Where there is
pain, there is
opportunity
“This is stupid,
there must be a
better way”
– Mahmoud
Al-Qudsi
“Is this how the world should be?”
– Reid Hoffman
The key ingredients:
1. Keep an idea journal
2. Get away from work
3. Add constraints
4. Live in the future
5. Look for pain
6. Talk to others
Don’t keep your ideas secret.
If someone could beat you just by
hearing your idea, it wasn’t a
defensible idea to begin with.
Two minds are greater than one
Just explaining your ideas out
loud will reveal new ideas
Even if the other person isn’t an
expert in that domain
Even if the other person isn’t a
person (rubber duck debugging)
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
“The surprising fact is that
companies large
and small, established
corporate giants as well as
brand new startups, fail in
9 out of 10 attempts to
launch
their new products.”
CB insights looked at the post-
mortems of 100+ failed startups
The #1 cause of failure:
“no market need”
Don’t spend years working on the
wrong problem
It’s easy to find something that
sounds like a problem, but isn’t
Consider the dental industry
Problems to solve:
Healthy teeth, healthy gums
Startup Ideas and Validation
Problems to solve:
white teeth, fresh breath
Startup Ideas and Validation
Startup Ideas and Validation
Wrong problem means wrong
products, marketing, sales
“People don't want to
buy a quarter-inch
drill. They want a
quarter-inch hole!”
– Theodore Levitt
How to validate you’re solving the
right problem:
1. Ask who will buy it?
2. Ask the 5 whys
3. Ask why now?
4. Ask why you?
How to validate you’re solving the
right problem:
1. Ask who will buy it?
2. Ask the 5 whys
3. Ask why now?
4. Ask why you?
Find a customer before you build
the product
Don’t build anything until they
commit to buying it.
Who would buy a non-existent
product? An earlyvangelist.
Earlyvangelist:
1. They have a problem.
2. They’re aware of the problem.
3. They built an interim solution.
4. They have money to spend.
To find these customers, you’ll
have to get out of the building
How to validate you’re solving the
right problem:
1. Ask who will buy it?
2. Ask the 5 whys
3. Ask why now?
4. Ask why you?
Startup Ideas and Validation
If you ask people what coffee they
like, most would say,
“a dark, rich, hearty roast.”
But what most people actually like
is milky, weak coffee.
“If I had asked
people what they
wanted, they
would have said
faster horses.” –
Henry Ford
You have to dig to find the
real problems and solutions.
Try out the 5 Whys Technique:
“The truck won’t start.”
“The battery died.”
“Why?
”
“The alternator
wasn’t working.”
“Why?
”
“The alternator
belt broke.”
“Why?
”
“The belt wasn’t
replaced on time.”
“Why?
”
“We didn’t follow the
maintenance schedule.”
“Why?
”
How to validate you’re solving the
right problem:
1. Ask who will buy it?
2. Ask the 5 whys
3. Ask why now?
4. Ask why you?
The famous question from
Sequoia Capital: Why now?
Why not 2 years ago? 2 years from
now? What changed?
Example: Webvan vs Instacart.
How to validate you’re solving the
right problem:
1. Ask who will buy it?
2. Ask the 5 whys
3. Ask why now?
4. Ask why you?
You found a real problem. Should
you be the one to solve it?
Startup Ideas and Validation
Don’t ignore aspirations
It takes, on average, 10 years to
build a successful startup
Are you willing to dedicate a
decade of your life to this?
If you’re willing, the next step is to
evaluate the market
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
How many customers do you need
to be successful?
For example, if you want to do $1B
in revenue some day:
Sell product at:
$1 to 1 billion: Coca-Cola (cans of soda)
$10 to 100 million: Johnson & Johnson (household products)
$100 to 10 million: Blizzard (World of Warcraft)
$1,000 to 1 million: Lenovo (laptops)
$10,000 to 100,000: Toyota (cars)
$100,000 to 10,000: Oracle (enterprise software)
$1,000,000 to 1,000: Countrywide (high-end mortgages)
(from the Stanford Startup Engineering Course)
Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
Competitors are a form of
validation too.
Tools to research competitors:
1. Web analytics
Quantcast, Moz, Comscore, Alexa, SimilarWeb
2. Mobile analytics
App Annie, Apptopia, Xyo, Apptweak
3. Social analytics
Fanpage Karma, SpyFu, Google Trends, Twitonomy
4. Funding
CrunchBase, AngelList, Owler, Kickstarter
Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
Use ad-targeting tools to
explore market demographics
Ad-targeting tools:
1. Google Keyword Planner
2. Facebook Ads
3. LinkedIn Ads
4. Twitter Ads
Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
There may already be a
community for your product
Community tools:
1. Meetup.com
2. Lanyrd
3. Subreddits
4. Quora topics
5. LinkedIn Groups
Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
Research tools:
1. Newspapers, books, journals
2. Government reports, SEC filings
3. Google
4. Google Trends
5. World Bank Data
6. AYTM Surveys
7. Nielson Research
If the market is big enough, the
next validation step is the MVP
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
A Minimum Viable Product is not a
product. It’s a process.
“You know that old saw
about a plane flying from
California to Hawaii
being off course 99% of
the time—but constantly
correcting?
The same is true of
successful startups—
except they may start out
heading toward Alaska.”
– Evan Williams
Naïve view of product
development
A more realistic view of
product development
In a trial-and-error world, the one who
finds errors fastest, wins.
The MVP process is repeatedly ask
yourself two questions:
1. What’s my riskiest
assumption?
2. What’s the smallest experiment
to test it?
The smallest experiment doesn’t
have to be a product.
Landing
page
MVP
(Buffer)
Explainer video MVP (Dropbox)
Crowd-funding MVP (Pebble)
Wizard of Oz MVP (Zappos)
Piecemeal MVP (Groupon)
The smallest experiment does have
to be viable
How to build an MVP
Let’s go through an example
1. Inspiration
2. Knowledge
3. Environment
4. Problem
5. Market
6. MVP
Outline
For more
info, see
Hello,
Startup
hello-startup.net
For a list of startup ideas, market
sizing tools, and MVP tools, see
hello-startup.net/resources
Axis of Awesome
4 Chord Song
Questions?
Light bulb (blue): Serge Saint
Light bulbs (many): Andrew Moore
Thomas Edison with bulb: Wikimedia
Isaac Newton: Wikimedia
Archimedes: Wikimedia
Thomas Edison: Louis Bachrach
Potted plant: Craig Sunter
Windows: Wikimedia
Mac OS: Wikimedia
Xerox Alto: DigiBarn
NLS Computer: Mother of All Demos
Journey: Wikimedia
Elton John: Wikimedia
Beatles: Wikimedia
Lady Gaga: Wikimedia
Information vs knowledge: gapingvoid
Everything is a Remix: Kirby Ferguson
Copy, transform, combine: Kirby Ferguson
Gottfried Wilhelm von Leibniz: Wikimedia
Isaac Newton: Wikimedia
Alfred Russel Wallace: Wikimedia
Charles Darwin: Wikimedia
Elisha Gray: Wikimedia
Alexander Graham Bell: Wikimedia
Henry Ford: Wikimedia
Moleskine: Barn Images
Linus Pauling: Wikimedia
Glasses: Matheus Almeida
Walk in the park: Brian Smithson
Barbed wire: Alexandre Dulaunoy
Wayne Gretzky Game: Alan Kay
Blueprint: Will Scullin
References & image credits, part 1
References & image credits, part 2
Egg: Kate Ter Haar
Meeting: Simon Blackley
Steve Blank: Wikimedia
Death Valley: 白士 李
Men shaking hands: Didriks
Toothpaste: William Warby
Colgate aisle: Fredrik Rubensson
Crest Pro Health: m01229
Listerine: Mike Mozart
Crowd: Scott Cresswell
Arm wrestling: U.S. Army Europe Images
Community: Kat
Clock: Earls37a
Evan Williams: Wikimedia
MVP car: Henrik Kniberg
Wayne Gretzky: Wikimedia
Paul Graham: Wikimedia
Lab experiment: UCL
Dean Simonton: UC Davis
Google Analytics: Blue Fountain Media
Coffee cup: OiMax
Truck: darkday
Report: Juhan Sonin

More Related Content

What's hot

14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right StuffPatrick Stähler
 
12 Lean Startup Models
12 Lean Startup Models12 Lean Startup Models
12 Lean Startup ModelsDonncha Hughes
 
Product Manager 101: What Does A Product Manager Actually Do?
Product Manager 101: What Does A Product Manager Actually Do?Product Manager 101: What Does A Product Manager Actually Do?
Product Manager 101: What Does A Product Manager Actually Do?Chris Cummings
 
Product Market Fit
Product Market FitProduct Market Fit
Product Market FitYenwen Feng
 
Agile Product Discovery
Agile Product DiscoveryAgile Product Discovery
Agile Product DiscoveryTathagat Varma
 
An Intro to Jobs-To-Be-Done
An Intro to Jobs-To-Be-DoneAn Intro to Jobs-To-Be-Done
An Intro to Jobs-To-Be-DoneAndrei Radulescu
 
Eric Ries - The Lean Startup - RailsConf 2011
Eric Ries - The Lean Startup - RailsConf 2011Eric Ries - The Lean Startup - RailsConf 2011
Eric Ries - The Lean Startup - RailsConf 2011Eric Ries
 
Identifying Product Market Fit
Identifying Product Market FitIdentifying Product Market Fit
Identifying Product Market FitTathagat Varma
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionTim O'Reilly
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitLean Startup Co.
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of EverythingCharbel Zeaiter
 
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Fabien Grenet
 
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Product School
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)Adam Nash
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaJaume Teixi
 
Summary of 'The Mom Test' (v2 2013-11-05)
Summary of 'The Mom Test' (v2 2013-11-05)Summary of 'The Mom Test' (v2 2013-11-05)
Summary of 'The Mom Test' (v2 2013-11-05)Max Völkel
 
How to Run Product Discovery Experiments in FinTech
How to Run Product Discovery Experiments in FinTechHow to Run Product Discovery Experiments in FinTech
How to Run Product Discovery Experiments in FinTechProduct School
 
How to start a Startup - Sam Altman
How to start a Startup - Sam AltmanHow to start a Startup - Sam Altman
How to start a Startup - Sam AltmanMads Holmen
 
Eric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries
 

What's hot (20)

14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff14 Tips to Entrepreneurs to start the Right Stuff
14 Tips to Entrepreneurs to start the Right Stuff
 
12 Lean Startup Models
12 Lean Startup Models12 Lean Startup Models
12 Lean Startup Models
 
Product Manager 101: What Does A Product Manager Actually Do?
Product Manager 101: What Does A Product Manager Actually Do?Product Manager 101: What Does A Product Manager Actually Do?
Product Manager 101: What Does A Product Manager Actually Do?
 
Product Market Fit
Product Market FitProduct Market Fit
Product Market Fit
 
Agile Product Discovery
Agile Product DiscoveryAgile Product Discovery
Agile Product Discovery
 
An Intro to Jobs-To-Be-Done
An Intro to Jobs-To-Be-DoneAn Intro to Jobs-To-Be-Done
An Intro to Jobs-To-Be-Done
 
Eric Ries - The Lean Startup - RailsConf 2011
Eric Ries - The Lean Startup - RailsConf 2011Eric Ries - The Lean Startup - RailsConf 2011
Eric Ries - The Lean Startup - RailsConf 2011
 
Building an MVP
Building an MVPBuilding an MVP
Building an MVP
 
Identifying Product Market Fit
Identifying Product Market FitIdentifying Product Market Fit
Identifying Product Market Fit
 
WTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx versionWTF - Why the Future Is Up to Us - pptx version
WTF - Why the Future Is Up to Us - pptx version
 
A Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market FitA Playbook for Achieving Product-Market Fit
A Playbook for Achieving Product-Market Fit
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of Everything
 
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)
Y Combinator Startup Class #1 : Ideas, Products, Teams and Execution (Part 1)
 
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
Customer Centric & Hypothesis Driven Innovation by Cruise VP of Product Engin...
 
The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)The Wealthfront Equity Plan (Stanford GSB, March 2016)
The Wealthfront Equity Plan (Stanford GSB, March 2016)
 
Introduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup BarcelonaIntroduction to Lean Startup » Lean Startup Barcelona
Introduction to Lean Startup » Lean Startup Barcelona
 
Summary of 'The Mom Test' (v2 2013-11-05)
Summary of 'The Mom Test' (v2 2013-11-05)Summary of 'The Mom Test' (v2 2013-11-05)
Summary of 'The Mom Test' (v2 2013-11-05)
 
How to Run Product Discovery Experiments in FinTech
How to Run Product Discovery Experiments in FinTechHow to Run Product Discovery Experiments in FinTech
How to Run Product Discovery Experiments in FinTech
 
How to start a Startup - Sam Altman
How to start a Startup - Sam AltmanHow to start a Startup - Sam Altman
How to start a Startup - Sam Altman
 
Eric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech TalkEric Ries - The Lean Startup - Google Tech Talk
Eric Ries - The Lean Startup - Google Tech Talk
 

Viewers also liked

Come (in)validare la vostra idea di business con 4 test
Come (in)validare la vostra idea di business con 4 testCome (in)validare la vostra idea di business con 4 test
Come (in)validare la vostra idea di business con 4 testGianluca Diegoli
 
An Example of a Lean Startup: The Past, Present and Future
An Example of a Lean Startup: The Past, Present and FutureAn Example of a Lean Startup: The Past, Present and Future
An Example of a Lean Startup: The Past, Present and FutureSean Ekins
 
Business Communication:: Course notes topic 1-210613 024331
Business Communication:: Course notes   topic 1-210613 024331Business Communication:: Course notes   topic 1-210613 024331
Business Communication:: Course notes topic 1-210613 024331Brenda Rachel Marie
 
Business and entrepreneurship for pkbn 2017
Business and entrepreneurship for pkbn 2017Business and entrepreneurship for pkbn 2017
Business and entrepreneurship for pkbn 2017Mohd Fadhilullah
 
Identification Of Opportunities And Preparation Of Business Plan 1
Identification Of Opportunities And Preparation Of Business Plan 1Identification Of Opportunities And Preparation Of Business Plan 1
Identification Of Opportunities And Preparation Of Business Plan 1itsvineeth209
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)Babasab Patil
 
Entrepreneurship development in india
Entrepreneurship development in indiaEntrepreneurship development in india
Entrepreneurship development in indiashrinivas kulkarni
 
Entrepreneurship development
Entrepreneurship developmentEntrepreneurship development
Entrepreneurship developmentSana Roohi
 
Startup India, Standup India Guidelines for Entrepreneurship
Startup India, Standup India Guidelines for EntrepreneurshipStartup India, Standup India Guidelines for Entrepreneurship
Startup India, Standup India Guidelines for EntrepreneurshipAjjay Kumar Gupta
 
Start Up PPt
Start Up PPtStart Up PPt
Start Up PPtBeohar
 

Viewers also liked (13)

Come (in)validare la vostra idea di business con 4 test
Come (in)validare la vostra idea di business con 4 testCome (in)validare la vostra idea di business con 4 test
Come (in)validare la vostra idea di business con 4 test
 
An Example of a Lean Startup: The Past, Present and Future
An Example of a Lean Startup: The Past, Present and FutureAn Example of a Lean Startup: The Past, Present and Future
An Example of a Lean Startup: The Past, Present and Future
 
Business Communication:: Course notes topic 1-210613 024331
Business Communication:: Course notes   topic 1-210613 024331Business Communication:: Course notes   topic 1-210613 024331
Business Communication:: Course notes topic 1-210613 024331
 
Business and entrepreneurship for pkbn 2017
Business and entrepreneurship for pkbn 2017Business and entrepreneurship for pkbn 2017
Business and entrepreneurship for pkbn 2017
 
Identification Of Opportunities And Preparation Of Business Plan 1
Identification Of Opportunities And Preparation Of Business Plan 1Identification Of Opportunities And Preparation Of Business Plan 1
Identification Of Opportunities And Preparation Of Business Plan 1
 
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)Notes managerial communication part 1  mba 1st sem by babasab patil (karrisatte)
Notes managerial communication part 1 mba 1st sem by babasab patil (karrisatte)
 
Entrepreneurship development in india
Entrepreneurship development in indiaEntrepreneurship development in india
Entrepreneurship development in india
 
PHYSICAL DISTRIBUTION
PHYSICAL DISTRIBUTIONPHYSICAL DISTRIBUTION
PHYSICAL DISTRIBUTION
 
Physical distribution
Physical distributionPhysical distribution
Physical distribution
 
Entrepreneurship development
Entrepreneurship developmentEntrepreneurship development
Entrepreneurship development
 
Startup India, Standup India Guidelines for Entrepreneurship
Startup India, Standup India Guidelines for EntrepreneurshipStartup India, Standup India Guidelines for Entrepreneurship
Startup India, Standup India Guidelines for Entrepreneurship
 
Start Up PPt
Start Up PPtStart Up PPt
Start Up PPt
 
India Startup Report
India Startup ReportIndia Startup Report
India Startup Report
 

Similar to Startup Ideas and Validation

Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10Lucidity
 
Ability of Creativity
Ability of CreativityAbility of Creativity
Ability of CreativityHaseena Bibi
 
Innovative thinking tools by Loovusait
Innovative thinking tools by LoovusaitInnovative thinking tools by Loovusait
Innovative thinking tools by LoovusaitLoovusait
 
Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"
Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"
Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"feitwincities
 
Ideation and Social Entrepreneurship in Latin America
Ideation and Social Entrepreneurship in Latin AmericaIdeation and Social Entrepreneurship in Latin America
Ideation and Social Entrepreneurship in Latin AmericaStartup Experience
 
The New Conditions for Creativity
The New Conditions for Creativity The New Conditions for Creativity
The New Conditions for Creativity Edward Cotton
 
Make Your Passion A Success Slides For Liverpool Event
Make Your Passion A Success Slides For Liverpool EventMake Your Passion A Success Slides For Liverpool Event
Make Your Passion A Success Slides For Liverpool EventGreat Marketing Works
 
Creativity and Problem Solving
Creativity and Problem SolvingCreativity and Problem Solving
Creativity and Problem SolvingVincent McGregor
 
Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.Kristin Mommers
 
Where Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 FinalWhere Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 FinalLucidity
 
How to-have-a-briljant-brainstorm-110803085738-phpapp02
How to-have-a-briljant-brainstorm-110803085738-phpapp02How to-have-a-briljant-brainstorm-110803085738-phpapp02
How to-have-a-briljant-brainstorm-110803085738-phpapp02Orso Phan
 
Day 33 creative thinking skill
Day 33   creative thinking skillDay 33   creative thinking skill
Day 33 creative thinking skillPrabodh Sirur
 
Demystifying Creativity: a handbook for left brainers.
Demystifying Creativity:  a handbook for left brainers.Demystifying Creativity:  a handbook for left brainers.
Demystifying Creativity: a handbook for left brainers.David Murphy
 
Innovation - so good it hurts!
Innovation - so good it hurts! Innovation - so good it hurts!
Innovation - so good it hurts! nfpSynergy
 
Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)koji_tako
 
GE372: Week Five
GE372: Week FiveGE372: Week Five
GE372: Week FiveComp Class
 

Similar to Startup Ideas and Validation (20)

Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10Techniques To Spark Great Ideas.Dec.10
Techniques To Spark Great Ideas.Dec.10
 
Ability of Creativity
Ability of CreativityAbility of Creativity
Ability of Creativity
 
Innovative thinking tools by Loovusait
Innovative thinking tools by LoovusaitInnovative thinking tools by Loovusait
Innovative thinking tools by Loovusait
 
Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"
Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"
Sessions D & J: Main Presentation for "Igniting Innovative Thinking & Action"
 
Inspiration
InspirationInspiration
Inspiration
 
Ideation and Social Entrepreneurship in Latin America
Ideation and Social Entrepreneurship in Latin AmericaIdeation and Social Entrepreneurship in Latin America
Ideation and Social Entrepreneurship in Latin America
 
The New Conditions for Creativity
The New Conditions for Creativity The New Conditions for Creativity
The New Conditions for Creativity
 
Make Your Passion A Success Slides For Liverpool Event
Make Your Passion A Success Slides For Liverpool EventMake Your Passion A Success Slides For Liverpool Event
Make Your Passion A Success Slides For Liverpool Event
 
Creativity and Problem Solving
Creativity and Problem SolvingCreativity and Problem Solving
Creativity and Problem Solving
 
Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.Brainstorming is bad. Let's replace it.
Brainstorming is bad. Let's replace it.
 
Achieving Personal Success
Achieving Personal SuccessAchieving Personal Success
Achieving Personal Success
 
Where Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 FinalWhere Do Good Ideas Come From. Lucy Gower.2012 Final
Where Do Good Ideas Come From. Lucy Gower.2012 Final
 
Higher thinking
Higher thinkingHigher thinking
Higher thinking
 
How to-have-a-briljant-brainstorm-110803085738-phpapp02
How to-have-a-briljant-brainstorm-110803085738-phpapp02How to-have-a-briljant-brainstorm-110803085738-phpapp02
How to-have-a-briljant-brainstorm-110803085738-phpapp02
 
Day 33 creative thinking skill
Day 33   creative thinking skillDay 33   creative thinking skill
Day 33 creative thinking skill
 
Demystifying Creativity: a handbook for left brainers.
Demystifying Creativity:  a handbook for left brainers.Demystifying Creativity:  a handbook for left brainers.
Demystifying Creativity: a handbook for left brainers.
 
Innovation - so good it hurts!
Innovation - so good it hurts! Innovation - so good it hurts!
Innovation - so good it hurts!
 
Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)Idea spotting by Sam Harrison (Book Review)
Idea spotting by Sam Harrison (Book Review)
 
GE372: Week Five
GE372: Week FiveGE372: Week Five
GE372: Week Five
 
SAB11_careers
SAB11_careersSAB11_careers
SAB11_careers
 

More from Yevgeniy Brikman

Cloud adoption fails - 5 ways deployments go wrong and 5 solutions
Cloud adoption fails - 5 ways deployments go wrong and 5 solutionsCloud adoption fails - 5 ways deployments go wrong and 5 solutions
Cloud adoption fails - 5 ways deployments go wrong and 5 solutionsYevgeniy Brikman
 
How to test infrastructure code: automated testing for Terraform, Kubernetes,...
How to test infrastructure code: automated testing for Terraform, Kubernetes,...How to test infrastructure code: automated testing for Terraform, Kubernetes,...
How to test infrastructure code: automated testing for Terraform, Kubernetes,...Yevgeniy Brikman
 
Lessons learned from writing over 300,000 lines of infrastructure code
Lessons learned from writing over 300,000 lines of infrastructure codeLessons learned from writing over 300,000 lines of infrastructure code
Lessons learned from writing over 300,000 lines of infrastructure codeYevgeniy Brikman
 
Gruntwork Executive Summary
Gruntwork Executive SummaryGruntwork Executive Summary
Gruntwork Executive SummaryYevgeniy Brikman
 
Reusable, composable, battle-tested Terraform modules
Reusable, composable, battle-tested Terraform modulesReusable, composable, battle-tested Terraform modules
Reusable, composable, battle-tested Terraform modulesYevgeniy Brikman
 
An intro to Docker, Terraform, and Amazon ECS
An intro to Docker, Terraform, and Amazon ECSAn intro to Docker, Terraform, and Amazon ECS
An intro to Docker, Terraform, and Amazon ECSYevgeniy Brikman
 
Comprehensive Terraform Training
Comprehensive Terraform TrainingComprehensive Terraform Training
Comprehensive Terraform TrainingYevgeniy Brikman
 
Infrastructure as code: running microservices on AWS using Docker, Terraform,...
Infrastructure as code: running microservices on AWS using Docker, Terraform,...Infrastructure as code: running microservices on AWS using Docker, Terraform,...
Infrastructure as code: running microservices on AWS using Docker, Terraform,...Yevgeniy Brikman
 
A Guide to Hiring for your Startup
A Guide to Hiring for your StartupA Guide to Hiring for your Startup
A Guide to Hiring for your StartupYevgeniy Brikman
 
Node.js vs Play Framework (with Japanese subtitles)
Node.js vs Play Framework (with Japanese subtitles)Node.js vs Play Framework (with Japanese subtitles)
Node.js vs Play Framework (with Japanese subtitles)Yevgeniy Brikman
 
Composable and streamable Play apps
Composable and streamable Play appsComposable and streamable Play apps
Composable and streamable Play appsYevgeniy Brikman
 
Play Framework: async I/O with Java and Scala
Play Framework: async I/O with Java and ScalaPlay Framework: async I/O with Java and Scala
Play Framework: async I/O with Java and ScalaYevgeniy Brikman
 
The Play Framework at LinkedIn
The Play Framework at LinkedInThe Play Framework at LinkedIn
The Play Framework at LinkedInYevgeniy Brikman
 
Startup DNA: the formula behind successful startups in Silicon Valley (update...
Startup DNA: the formula behind successful startups in Silicon Valley (update...Startup DNA: the formula behind successful startups in Silicon Valley (update...
Startup DNA: the formula behind successful startups in Silicon Valley (update...Yevgeniy Brikman
 

More from Yevgeniy Brikman (20)

Cloud adoption fails - 5 ways deployments go wrong and 5 solutions
Cloud adoption fails - 5 ways deployments go wrong and 5 solutionsCloud adoption fails - 5 ways deployments go wrong and 5 solutions
Cloud adoption fails - 5 ways deployments go wrong and 5 solutions
 
How to test infrastructure code: automated testing for Terraform, Kubernetes,...
How to test infrastructure code: automated testing for Terraform, Kubernetes,...How to test infrastructure code: automated testing for Terraform, Kubernetes,...
How to test infrastructure code: automated testing for Terraform, Kubernetes,...
 
Lessons learned from writing over 300,000 lines of infrastructure code
Lessons learned from writing over 300,000 lines of infrastructure codeLessons learned from writing over 300,000 lines of infrastructure code
Lessons learned from writing over 300,000 lines of infrastructure code
 
Gruntwork Executive Summary
Gruntwork Executive SummaryGruntwork Executive Summary
Gruntwork Executive Summary
 
Reusable, composable, battle-tested Terraform modules
Reusable, composable, battle-tested Terraform modulesReusable, composable, battle-tested Terraform modules
Reusable, composable, battle-tested Terraform modules
 
An intro to Docker, Terraform, and Amazon ECS
An intro to Docker, Terraform, and Amazon ECSAn intro to Docker, Terraform, and Amazon ECS
An intro to Docker, Terraform, and Amazon ECS
 
Comprehensive Terraform Training
Comprehensive Terraform TrainingComprehensive Terraform Training
Comprehensive Terraform Training
 
Infrastructure as code: running microservices on AWS using Docker, Terraform,...
Infrastructure as code: running microservices on AWS using Docker, Terraform,...Infrastructure as code: running microservices on AWS using Docker, Terraform,...
Infrastructure as code: running microservices on AWS using Docker, Terraform,...
 
Agility Requires Safety
Agility Requires SafetyAgility Requires Safety
Agility Requires Safety
 
A Guide to Hiring for your Startup
A Guide to Hiring for your StartupA Guide to Hiring for your Startup
A Guide to Hiring for your Startup
 
Startup DNA: Speed Wins
Startup DNA: Speed WinsStartup DNA: Speed Wins
Startup DNA: Speed Wins
 
Node.js vs Play Framework (with Japanese subtitles)
Node.js vs Play Framework (with Japanese subtitles)Node.js vs Play Framework (with Japanese subtitles)
Node.js vs Play Framework (with Japanese subtitles)
 
Node.js vs Play Framework
Node.js vs Play FrameworkNode.js vs Play Framework
Node.js vs Play Framework
 
Rapid prototyping
Rapid prototypingRapid prototyping
Rapid prototyping
 
Composable and streamable Play apps
Composable and streamable Play appsComposable and streamable Play apps
Composable and streamable Play apps
 
Play Framework: async I/O with Java and Scala
Play Framework: async I/O with Java and ScalaPlay Framework: async I/O with Java and Scala
Play Framework: async I/O with Java and Scala
 
The Play Framework at LinkedIn
The Play Framework at LinkedInThe Play Framework at LinkedIn
The Play Framework at LinkedIn
 
Kings of Code Hack Battle
Kings of Code Hack BattleKings of Code Hack Battle
Kings of Code Hack Battle
 
Hackdays and [in]cubator
Hackdays and [in]cubatorHackdays and [in]cubator
Hackdays and [in]cubator
 
Startup DNA: the formula behind successful startups in Silicon Valley (update...
Startup DNA: the formula behind successful startups in Silicon Valley (update...Startup DNA: the formula behind successful startups in Silicon Valley (update...
Startup DNA: the formula behind successful startups in Silicon Valley (update...
 

Recently uploaded

To be the first choice freight forwarding, Customs Brokerage, and logistics...
To be the first choice freight  forwarding, Customs Brokerage,  and logistics...To be the first choice freight  forwarding, Customs Brokerage,  and logistics...
To be the first choice freight forwarding, Customs Brokerage, and logistics...onesaint969
 
如何办理克拉克森大学毕业证书学位证书成绩单?
如何办理克拉克森大学毕业证书学位证书成绩单?如何办理克拉克森大学毕业证书学位证书成绩单?
如何办理克拉克森大学毕业证书学位证书成绩单?krc0yvm5
 
ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP....
 ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP.... ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP....
ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP....kittustudy7
 
Entrepreneurship presentation - Ankush sachdeva
Entrepreneurship presentation - Ankush sachdevaEntrepreneurship presentation - Ankush sachdeva
Entrepreneurship presentation - Ankush sachdevadivasuriya10
 
Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care
Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care
Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care shreyajain219669
 
Harshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEUR
Harshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEURHarshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEUR
Harshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEURjahnavidevidillibabu
 
"Slice: Bajaj's Entrepreneurial Story"
"Slice:  Bajaj's  Entrepreneurial Story""Slice:  Bajaj's  Entrepreneurial Story"
"Slice: Bajaj's Entrepreneurial Story"dineshms1207
 
ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGER
 ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGER ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGER
ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGERkittustudy7
 
Zepto CEO : AADIT PALICHA ( Founder & CEO)
Zepto CEO :  AADIT PALICHA ( Founder & CEO)Zepto CEO :  AADIT PALICHA ( Founder & CEO)
Zepto CEO : AADIT PALICHA ( Founder & CEO)israthfathima6
 
Bond-Markets_pptxz@1223knkvfxkcmkojkfgvm
Bond-Markets_pptxz@1223knkvfxkcmkojkfgvmBond-Markets_pptxz@1223knkvfxkcmkojkfgvm
Bond-Markets_pptxz@1223knkvfxkcmkojkfgvmcristianpallessingco
 
Austin Russell: Innovator Extraordinaire
Austin Russell: Innovator ExtraordinaireAustin Russell: Innovator Extraordinaire
Austin Russell: Innovator ExtraordinaireHariharanR60178
 
Challenges of Women entrepreneurs in Ja.pptx
Challenges of Women entrepreneurs  in Ja.pptxChallenges of Women entrepreneurs  in Ja.pptx
Challenges of Women entrepreneurs in Ja.pptxdidavis2002
 
"Chai Journey : Vidur's Chai Adventure"
"Chai Journey :  Vidur's Chai Adventure""Chai Journey :  Vidur's Chai Adventure"
"Chai Journey : Vidur's Chai Adventure"shalinirkips
 
King Siddharth Entrepreneur his journey to success
King Siddharth Entrepreneur his journey to successKing Siddharth Entrepreneur his journey to success
King Siddharth Entrepreneur his journey to successsksriram100
 

Recently uploaded (14)

To be the first choice freight forwarding, Customs Brokerage, and logistics...
To be the first choice freight  forwarding, Customs Brokerage,  and logistics...To be the first choice freight  forwarding, Customs Brokerage,  and logistics...
To be the first choice freight forwarding, Customs Brokerage, and logistics...
 
如何办理克拉克森大学毕业证书学位证书成绩单?
如何办理克拉克森大学毕业证书学位证书成绩单?如何办理克拉克森大学毕业证书学位证书成绩单?
如何办理克拉克森大学毕业证书学位证书成绩单?
 
ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP....
 ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP.... ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP....
ENTERPRISE,ENTREPRENEUR,ENTREPRENEURIAL,ENTREPRENEURSHIP & INTRAPRENEURSHIP....
 
Entrepreneurship presentation - Ankush sachdeva
Entrepreneurship presentation - Ankush sachdevaEntrepreneurship presentation - Ankush sachdeva
Entrepreneurship presentation - Ankush sachdeva
 
Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care
Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care
Entrepeenur story -tushar khurrana and jatan bawa -perfora oral care
 
Harshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEUR
Harshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEURHarshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEUR
Harshit pandey- HARPANX FOUNDER INDIA'S YOUNGEST ENTREPRENEUR
 
"Slice: Bajaj's Entrepreneurial Story"
"Slice:  Bajaj's  Entrepreneurial Story""Slice:  Bajaj's  Entrepreneurial Story"
"Slice: Bajaj's Entrepreneurial Story"
 
ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGER
 ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGER ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGER
ENTERPRISE VS ENTREPRENEUR VS INTREPRENEUR VS EMPLOYEE VS EMPLOYMENT VS MANAGER
 
Zepto CEO : AADIT PALICHA ( Founder & CEO)
Zepto CEO :  AADIT PALICHA ( Founder & CEO)Zepto CEO :  AADIT PALICHA ( Founder & CEO)
Zepto CEO : AADIT PALICHA ( Founder & CEO)
 
Bond-Markets_pptxz@1223knkvfxkcmkojkfgvm
Bond-Markets_pptxz@1223knkvfxkcmkojkfgvmBond-Markets_pptxz@1223knkvfxkcmkojkfgvm
Bond-Markets_pptxz@1223knkvfxkcmkojkfgvm
 
Austin Russell: Innovator Extraordinaire
Austin Russell: Innovator ExtraordinaireAustin Russell: Innovator Extraordinaire
Austin Russell: Innovator Extraordinaire
 
Challenges of Women entrepreneurs in Ja.pptx
Challenges of Women entrepreneurs  in Ja.pptxChallenges of Women entrepreneurs  in Ja.pptx
Challenges of Women entrepreneurs in Ja.pptx
 
"Chai Journey : Vidur's Chai Adventure"
"Chai Journey :  Vidur's Chai Adventure""Chai Journey :  Vidur's Chai Adventure"
"Chai Journey : Vidur's Chai Adventure"
 
King Siddharth Entrepreneur his journey to success
King Siddharth Entrepreneur his journey to successKing Siddharth Entrepreneur his journey to success
King Siddharth Entrepreneur his journey to success
 

Startup Ideas and Validation