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TDAmeritrade Holiday Spending and Behavioral Econ

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How can get through the holidays without blowing you budget and stressing out over money? Here are the slides from a webcast with TD Ameritrade that shows you
1) Tips you can use to keep yourself on track
2) How to outsmart the tricks retailers use to make you spend more
3) What the research shows about what gifts are effective and memorable.

Enjoy!

Published in: Economy & Finance, Technology
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TDAmeritrade Holiday Spending and Behavioral Econ

  1. 1. Behavioral Tricks for Better Holiday Spending (that don’t require budgeting) A TD Ameritrade Webcast
  2. 2. It’s tim to manage your (lack of) money!
  3. 3. Topics 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  4. 4. Who Is This Guy? Steve Wendel Principal Scientist HelloWallet
  5. 5. A Bit About HelloWallet Customer Centric SaaS Company Behavioral Science Driven Software Backed by Consumer Finance Expertise Community Partnerships Best in Class User Experience
  6. 6. New Products Using Behavioral Science Helping people change routines and behavior Voluntarily. Transparently From exercise, to organizing email
  7. 7. A Guide for Applying Behavioral Research http://bit.ly/changebehavior
  8. 8. Lots of New Behavioral Research
  9. 9. Next Up – The Plan of Attack 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  10. 10. Pick Your Target Amount List out all the friends and family you need to buy for….
  11. 11. Trick 1: Separate It Normal Stuff Holidays
  12. 12. Trick 1B: Pre-Save
  13. 13. Trick 2: Pay Cash, With Large Bills
  14. 14. Trick 3: Close Off Your Options
  15. 15. Trick 4: Make a Pact
  16. 16. Trick 5: Make Specific Plans
  17. 17. Trick 6: Sleep Well. Eat Well.
  18. 18. Next Up – Outsmarting the Retailers 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  19. 19. Trick 1: Limited Time, Limited Number… Out of stock? Yeah, sure.
  20. 20. Trick 2: Nostalgia They aren’t playing that music because they like it.
  21. 21. Trick 3: Teaser Sales
  22. 22. Trick 4: “Friend” Updates
  23. 23. To Learn More www.bloomberg.com/news/2011-11-23/holiday-survival-secret-tricks-ofretailers.html
  24. 24. Next Up – Buying Effectively 1 Introductions 2 Setting Up a Plan of Attack 3 Outsmarting the Retailers’ Tricks 4 Buying Effectively
  25. 25. It’s the Wrong Game Look, gifts are always the wrong thing. But they are still important.
  26. 26. Money And Effort Don’t Make It Better
  27. 27. Buy Experiences.
  28. 28. Buy Time Together.
  29. 29. It Affects You Differently Than Them
  30. 30. To Learn More http://bit.ly/happy-money
  31. 31. Summary Make a plan of attack Know the tricks they’ll use Give gifts for impact
  32. 32. Help People Manage Their Money www.hellowallet.com
  33. 33. Help People Take Action http://bit.ly/changebehavior
  34. 34. Comments? Stories? @sawendel www.about.me/sawendel
  35. 35. Thank You!

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