FitnessBiz 2010: Session 2 outreach that connects you

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Your Outreach Program That Connects You: if your outreach program is not producing a bucket-load of leads, then this session will turn it around for you! We will show what you need to offer your outreach partners, so they are exactly that: partners.

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FitnessBiz 2010: Session 2 outreach that connects you

  1. 1. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt Your Outreach Program That Connects You.
  2. 2. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 2 Insert You Tube of Clarice “Quid quo pro Clarice. Quid quo pro.” Hannibal Lector
  3. 3. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 3 Yo u Them
  4. 4. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 4 What does your outreach program look like now? Does it work? Why doesn’t it?
  5. 5. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 5  
  6. 6. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 6  
  7. 7. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 7 Put yourself in their shoes – what do they want? • More sales • Reduced advertising costs • More sales • Staff incentives – reasons for them to stay • More sales • Improved brand awareness • More sales • Good public relations or community citizen • More sales • No extra effort or work for me What can you not deliver?
  8. 8. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 8 Solutions You Can Offer • More sales • Exposure to your members • Member discounts • Member sales days • Member value add • Frequent buyer incentives • Customer retention and/or reactivation incentives
  9. 9. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 9 Solutions You Can Offer • Reduced advertising costs & brand awareness • Links on your website (helps in website optimisation) • In club posters • Hand outs to new members • TV screen advertising • Newsletter advertising • Email blasts to members/prospects • In club displays or promotions • Linking with a powerful brand – you!
  10. 10. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 10 Solutions You Can Offer • Staff incentives – reasons for them to stay • Staff member awards • Staff incentive prizes • Staff discounts at your club
  11. 11. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 11 Solutions You Can Offer •Good public relations or community citizen • If they donate prizes or support your community events they will be seen in a positive manner
  12. 12. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 12 Solutions You Can Offer • No extra effort or work for me • Your Team drive the benefits package for them • They don’t have to do anything
  13. 13. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt 13
  14. 14. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt
  15. 15. Get your free copy of the notes at www.slideshare.net/JTActiveMgmt Justin Tamsett B.Ed (Phys & Health Education) Feel free to contact JT: jt@activemgmt.com.au or 0438 015 677 Follow JT on Twitter: @JTActiveMgmt To read JT’s blog: www.JustinTamsett.com Become an Active Management Fan on Facebook: www.facebook.com/activemanagement And for more information on Active Management helping your business go to: www.activemgmt.com.au "What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." Pericles

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