ytkokop

1. Aims and Considerationssheet
ExistingProducts:
How manyexistingartefactsdoyoufeel youwillneedtolookat? I thinkmaybe 2 or 3 will be
enoughforlookingatit. I thinkthat as I will be focusingonrebrandingone campaignsothereforI
will be focusing onStoptober.IthinkthatI will be lookingtochange the brandingtomake itseem
like thisisthe onlytime thatyoucan onlystopnow.
What kindsof artefactsare youexpectingtolookat? I will be lookingatthe Stoptoberasthat is
whatI will be rebrandingit.Iwill alsobe lookingatotherthingsthathave beenusedat stopping
smoking. A lotof the brandsare fromdifferentgovernmentslike fromIreland.Theyhave different
ideasthatI will lookat.
What elementswill youlook attohelpyouwithyourresearch? I will lookattheirlogos,posters
and websitestosee thee designsandideas.FromthisIwill be able tosee whattheyall have in
commonand see whythisisand themmaybe use thisin my rebrand.
Primary Research:
How manypeople wouldyouhope toquestionaspartof your primaryresearch? Ithinkthat a
range of between15-25 people wouldgive me the rightamountof informationIwill need.
What methodswill you use?Ithinkthatusinga surveywill give me some results thatIcan
compare and alsoI can put themon a graph. I can alsouse focusgroups or interviews.Thiswill
give me a differentlookintosomeonewhosmokesandthe struggleswithstopping.
Couldthere be issuesingettingaccesstopeople affectedbyyourchosensocial issue? Idon’tthink
thiswill be muchof an issue due tothe numberof people whosmoke.Aswellasthisthere have
beenbigpushesforpeople tostopsmoking foryearssopeople willhave seenpostersbefore.I
alsothinkpeople whodon’t smoke wantsmokerstostopfora lot of differentreasonssotheywill
like the ideaof posters.
How will youknowif yourresearchhasbeensuccessful? Ithinkif Ihave beenable toget in my
range of people toanswermysurveyIwill have beensuccessful.Bitwouldbe nice forme togetat
leastone interviewdone butthatisnot myfocus at the moment.

2. Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearch onsocial actionissues?Idon’t
thinkI will needtobe thatsensitive assmokingisnotlike forexample mental healththatcan
easilyoffendpeople.Iwill justnotaska lotof private questionsandalsodothe questionnaire
anonymously.
Couldyouface any problemswhentryingto researchsocial actionissues?If so,isthere away to
overcome these? Idon’tthinkthere willbe abyissues.
Where wouldyouexpectyourfinishedpiecesto be displayedanddistributed? Ithinkthere are a
lotof placestheycan be shown.Asit isrun by the NHSthere are a lot of differentplacestheyhave
access to thatwouldotherwise be hardtoshow my workon.An example of thisisontheirwebsite
that has a large numberof viewers.
What fundingissues mightasocial actionorganisationface? Ithinkitwill all dependonwhatthe
fundsforthe Stoptobercampaignare butI thinkoverthe last few yearstheyhave beentryingto
lowerthem.
What ethical considerationsmightyouneedtothinkabout? Ithinkmaybe Ineedtothinkabout
not askingaboutprivate informationandif Ido I needtoofferthe answerto notanswer.An
example of thiscouldbe askingaboutgender.
How couldsocial,personal andpolitical issuesaffectyourresearch? Idon’tthinkif anyof the
issueswhere toaffectmyresultsitwouldbe personal anditwouldbe thatpeople don’twantto
say theysmoke.Togetaround thisI thinkI will keepthe questionnaire anonymous.
How couldthe communitycharacteristicsandtheirresourcesaffectyourresearch? Ithinkdoing
my researchneedtotry and geta range of areas. I needtodo think because different placeshave
a differentnumberof smokersandalsodifferentviewsonsmoking.