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Social Media Monitoring Metrics The Sound and the Fury
Who is Converseon? ,[object Object],[object Object],[object Object]
You Do Need to Listen ,[object Object],[object Object],[object Object]
What’s Monitoring Good For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Offers a Tool? ,[object Object],[object Object]
But Most Of Them Are The Same ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Look Ma, I’ve Got Charts! Sentiment Score My sentiment (or is it volume?) was up in April, yay! But what does that mean?
Let’s Step Back a Bit… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OK, So Maybe Volume Isn’t That Important, I’ll Concentrate on Influence… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ok, But Sentiment is What Really Matters…Right? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So Now What??? ,[object Object],[object Object],[object Object],[object Object]
Sometimes All You Need is a Hammer ,[object Object],[object Object],[object Object],[object Object]
But You Probably Need a Scalpel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And You Can Still Get Cool Charts Obtaining Proper Diagnosis PAH Community Diagnostic Tools Co-existing Conditions Administration Symptoms FDA Approval Side Effects Treatment Effectiveness Treatment Mentions 60 100 80 120 Count of Incidents 40 20 Conversation about a new drug, including volume of topics, sentiment, and related conversations:
What You Should Do Next ,[object Object],[object Object],[object Object],[object Object]
Thanks! Jeff Doak CTO, Converseon [email_address]

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Social Media Monitoring Metrics - presented at the ARF Social Media Council

  • 1. Social Media Monitoring Metrics The Sound and the Fury
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  • 7. Look Ma, I’ve Got Charts! Sentiment Score My sentiment (or is it volume?) was up in April, yay! But what does that mean?
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  • 14. And You Can Still Get Cool Charts Obtaining Proper Diagnosis PAH Community Diagnostic Tools Co-existing Conditions Administration Symptoms FDA Approval Side Effects Treatment Effectiveness Treatment Mentions 60 100 80 120 Count of Incidents 40 20 Conversation about a new drug, including volume of topics, sentiment, and related conversations:
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  • 16. Thanks! Jeff Doak CTO, Converseon [email_address]