8. HELPS Looking for possible right answers Enjoy problem solving play with ideas Accept mistakes as a normal part of the creative process. If you’re stuck take a break. Seek information from a variety of sources. Use your sense of humour . Get someone to act as Devils Advocate. Risk asking stupid questions. Continually look for new ways to improve existing products/ services/ systems. Keep an Ideas Notebook .
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12. Exercise 3. FORCED CONNECTIONS(kite-flying &washing powder) Put together two concepts which have nothing in common. Try to force a connection between the two. This method is much used by advertisers and product development companies. Exercise 4. ATTRIBUTE TESTING Used when adapting or developing an existing product. Consider the product under the following headings. Consider possible alternatives: Materials,Colour,Size,Shape,Functions
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![Recent research indicates that only 5% of adults over the age of 20 years consider themselves to be ‘creative’. Between the ages of 5 and 10 years 95% of children exhibit a strong tendency towards creativity. So what happens between the ages of 10 and 20 to stifle this aspect of our mental processes? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)