One fine body…
- Melbourne Area, Australia, Australia
- Work Managing Director and Behavioural Specialist, People Patterns Pty Ltd
- Industry Apparel / Fashion
- Website www.peoplepatterns.com.au
- Recent conference talks
- About Your success depends on being able to convince your customers to do stuff - read, click, endorse, buy, invest - and because behaviour doesn’t follow a recipe, getting people to do stuff is the hardest thing in the world. At least, it used to be. Turns out behaviour does follow a recipe and the behavioural sciences like behavioural economics provide a significant opportunity for businesses like yours to become more effective on a scaled and consistent basis. I work with clients on maximising the behavioural effectiveness of each and every point of customer interaction (eg point of sale, campaigns, websites, product and brand development, sales and customer service scripting) with a ...
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