3. The Distribution Experts
• Trafalgar House is a Distribution house having exclusive
distribution rights from various companies
• No matter how strong your brand is, if it’s availability is not at
“Arms Length”, it will surely disappear from the consumer's
mind.
• We ensure, through our “Highway” that the brand gets from
the manufacturer through the Trade, to the ultimate
consumer.
• Along with Distribution, often an underestimated factor in
marketing, we also believe in the value of in-shop visibility .
3
4. How are we different
• We believe in creating a distribution channel based on
brands’ requirement-
– Channel Platform Choice is an exercise we do with our clients to
ensure Distribution is in line with Brand Strategy.
• Exclusive team for retailing the products at an outlet level
– Existing team to build business & relationship with channel partners
– Managerial team to monitor the performance of the team
• Conducting various activations on the ground to build
synergy with other branding activities.
• We invest in training the sales team on both Product
Knowledge & Selling Skills. 4
5. Key Deliverables
• Ensure the brand availability at the right outlets
• Adequate visibility of the brand at the outlets
• Implement various “sell in” inputs for the brand
• Implement various “Sell out” inputs for the brand
• MIS in line with client requirements
5
6. Key Commercial Considerations
• To be worked out on a case to case basis.
• Need to note that :
Any Modern trade registration fees will be charged on actual
Market returns and expiry have to borne by the brand
Any manufacturing defect is the client’s responsibility
All logistic costs associated with returns as above will be borne by the
client.
We recommend that Trade Offers & other Schemes should be fixed 3
months in advance.
Any liquidation drive or special institutional pricing will be additional
and mutually agreed with the client 6
7. Our Reach
Region State Super Stockiest Stockiest GT ASM SO/SR
North Delhi & NCR 3 24 1 11
North Haryana 3 18 0 2
North J&K 1 22 1 3
North Punjab 3 26 1 4
North Rajasthan 3 18 1 4
North U.P. 6 75 3 13
North Uttaranchal 1 12 0 2
Total North 20 195 7 40
West Chhattisgarh 2 14 0 2
West M.P. 3 15 2 5
West Maharashtra 8 25 3 18
Total West 13 54 5 25
East Bihar 2 15 1 4
East Jharkhand 3 12 1 4
East Orissa 1 11 1 4
Total East 6 38 3 12
Pan India 39 287 15 77
7
9. The Core Team
Shahzad is seasoned sales & distribution
leader with more than 18 years of experience
in Sales, Business Development, and Channel
& Key Account Management in the
FMCG/OTC /Mobile accessories sector.
He has served senior leadership roles at a
number of organizations like Rasna, Hamdard,
Parle Agro, Gillette, Perfetti etc.
With his background, he quickly understands a
company’s requirements and needs, and
transforms them with innovative solutions.
Banking on his understanding of numbers, he
knows how to bring in constructive business
solutions.
Shahzad
Leading the
Distribution Team
9
10. The Core Team- Regional Leaders
Debashish Barua
He is a graduate in Mass Communications,
with a Management Degree in International
Business from Amity University
Excellent in team management and always
works very closely with the team to ensure
effectiveness in delivery.
Young enthusiastic individual, believes that
nothing is impossible. He has been a trouble
shooter in many problem areas
Puneet Sharma
Management Degree holder in
International Business, Puneet brings in
innovative ideas and out-of-the-box ideas in
areas of sales and distribution.
His areas of expertise are product launch
and product placement in the market
10
11. Current Categories handled
• Coffee
• Tea
• Confectionery
• Traditional Snacks
• Biscuits and cookies
• Coconut water
• Coconut oil
• Cooking oils
• Detergents
• Salt
• Fruit beverages
• Water
12
13. Plan for North Region
State No. Of C&F & S.S. No. Of District No. Of Stockiest
GT
No. Of Stockiest
Institutional
Delhi 1 9 12 5
Haryana 1 21 25 3
Punjab 1 20 26 4
Himachal 1 12 10 1
J & K 2 22 26 2
Rajasthan 1 33 42 8
Uttar Pradesh 1 79 180 12
Uttarakhand 2 13 16 4
Total 10 201 337 39
14
14. Plan for West Region
State No. Of C&F
& S.S.
No. Of District No. Of
Stockiest GT
No. Of
Stockiest Inst.
Maharashtra 2 35 60 12
Gujarat 1 26 40 10
M.P. 1 50 55 4
Chattisgarh 1 27 20 2
Total 5 138 175 28
15
15. Plan for East Region
State No. Of C&F
& S.S.
No. Of District No. Of
Stockiest GT
No. Of
Stockiest Inst.
Bihar 1 38 44 1
Jharkhand 1 24 16 2
Orissa 1 30 24 2
West Bengal 1 19 27 4
Total 4 101 111 9
16
16. Plan for South Region
State No. Of C&F
& S.S.
No. Of District No. Of
Stockiest GT
No. Of
Stockiest Inst.
Karnataka 1 30 46 12
Tamil Nadu 1 32 42 6
Kerala 1 14 18 4
AP 2 23 33 8
Total 5 99 139 30
17
