1. SHIVAKUMAR
Phone: +91-9986252192 E-Mail:shivu.7233@gmail.com
Current Location - Bangalore
Accomplished, High Impact with 8 years of experience in managing FMCG business-Sales & Distribution and Business Development
Core Competencies include:
- Sales & Distribution - Business Development
- Product Promotion & Launches - Channel Management
PROFESSIONAL ACHIEVEMENTS
Ê At started “Prem henna Pvt Ltd” General trade business with ‘8L' and achieved ‘60L business in span of 24 months and
expanded major super markets chains..
Ê One among the top 5 Area sales manager for best best Merchandizing in 2015
Ê Handled Sales of Personal Care Products
Ê Distinction of being a Regional Winner in QTR 2 2013 “VLCC Personal Care Ltd” in sales growth.
Ê Played a key role in the new product launch like VLCC Shampoos, Bleaches. Depigmentation range.
Ê Achieved “Bangkok” trip in VLCC personal care ltd.
Ê Handling 25 members of team Karnataka.
Ê Achieved Appointments of 7 Distributor in Bangalore city.
PROFESSIONAL OVERVIEW
Designation – Area Sales Manager – General trade from Sep – 2014 to till date
PRINCIPAL RESPONSIBILITIES:
A) PLANNING:
a. Creation of a strategic plan to achieve organizational objectives in long & short term for GT channel.
b. Identifying new categories expansion and channel partners to expand the brand
c. Business planning, activations such as listing, negotiations with each account, forecasting and analysis for assessment of each
category in each account for business opportunity
d. To increase the brand and strengthen the brand in every account, strategy builds through visibility hiring, promotions planning by
category for every month, building our own marketing initiatives through sampling to build a brand
e. Marketing plan such as - visibility, samplings, promotions and other BTL activities
B) OPERATIONS:
Fore casting accurately: Having the right products, in the right place, at the right time is key to business success.
Right Budget Controls: Manage significant piece of the overall expenditures
Creative Business Development must develop unique ways to grow the business with customer and provide solutions to
management in the face of challenges.
Business Planning: manage a complex business with hundreds of SKUs in hundreds of points of sale across the geography. Planning is
key, if we have to execute flawlessly and achieve the business plans. Must search for the uncovered category opportunity at
customer and build a plan to convince them to win with our brands. Also must be aware of potential setbacks to the plan and
develop contingencies to overcome them.
Sales Responsibilities:
Plans and Programs to Meet Business Development Targets on Primary and Secondary Sales
Formulation & execution of Sales & Distribution strategies
Norms and Benchmarks for the Customer Satisfaction, Reach and Efficiency.
Review space and share for the brand monthly and quarterly in GT.
Forecast Supply chain, Inventory turns, and Managing stocks at various locations at the right time.
Creating win win situation through flawless execution and achievements, good and strong relationships will all key retail customers

2. C) PEOPLE MANAGEMENT:
a. Leading, mentoring, training & monitoring the performance of team of managers from Sales & Marketing function to achieve
functional KRAs
b. Create/sustain a collaborative & performance oriented environment while providing development opportunities to members.
VLCC Personal Care Ltd (may'11 – Sep'14)
Sr. Sales Executive General Trade-Personal Care Division (Bangalore)
Ê Managed 65 L genaral Trade businesses for urban territories with a team of 6 executives & 6 DSR's.
Ê Handled 07 distributors ,2 super stockiest under territory
Ê Re-align the coverage, distributor for better service and investments in territory for Bangalore.
Ê Planned wisely by channel, brand and by distributor to develop and achieve desired targets in geographical territory, tracked
weekly phases by distributor, executive , by brand to achieve effectively reach the targets
Ê Become the turnaround territory during my tenure which is negative territory in business growth , infrastructure and highest
attrition
Ê Responsible for Joint business plans with all distributors on quarterly basis to develop and growth trends through consistent
investment and infrastructure plans.
Ê 1 Salesmen' who are the top performers have been promoted to next level for career growths.
Ê Monitoring & assisting the channel partners to meet their business targets and achieve profitable ROI.
Ê Streamlining pre existing processes to enhance efficiencies, while minimizing operational time & costs through asper company
standard.
Ê Achieved 95% of AOP during the tenure
Functional KRAs
Bharti Airtel ltd (Aug 08-May2011) as Channel Sales Manager.
Ê Handled Direct Sales Agency and Direct Retailer Agency (DSA/DRA)
Ê Ensuring cold call activity with the DSR, s
Ê Co-ordination with distributors.
Ê Maintaining Existing Distributors and appointing new Distributors.
Ê Planning, execution and achievement of all promotional and marketing activities.
EXECUTIVE ACADEMIA & CERTIFICATION
BBM (Marketing) (2005-2008) - From Bangalore University
MBA (Marketing) - (2010-2012) Kuvempu University
PERSONAL DETAILS
Name- M. Shivakumar
Material Status-Single
Language- Kannada, English, Telugu Tamil. Signature of Candidate
Nationality-Indian
DOB- 06/05/1987 Date: