Dilip Kumar Badhai has over 10 years of experience in sales and marketing. He has held positions at several companies in the alcohol industry, including United Spirits Limited and Nirvana Biosys Pvt. Ltd. At his current role at United Spirits Limited, he manages the wine business in Delhi and Haryana and has helped increase the company's wine market share in Delhi to 20%. Previously, he helped launch new products that became top sellers in their categories.

1. DILIP KUMAR BADHAI
CAREER OVERVIEW
• A competent professional with 10+ year’s widespread experience in Sales & Marketing.
• Possesses capability in forecasting monthly / annual sales targets and executing them in given
time frame.
• A keen analyst, highly skilled in market forecasting, quick to identify and formulate strategies to
exploit business opportunities.
• Remains on the cutting edge, driving new business dealers and establishing strategic
partnership to increase the revenue.
• Demonstrated business acumen in leading the sales and contributed higher rate of growth.
• An effective communicator with excellent relationship building & interpersonal skills. Strong
analytical, problem solving & organizational abilities.
CORE COMPETENCIES
• Channel Management.
• Customer focused & solution driven.
• Excellent problem solving skills.
• Analytical ability and attention to detail.
• Dedicated enthusiastic and want to grow in decision-making position.
• A very passionate person to complete the targets and meeting the deadlines.
EMPLOYEMENT RECITAL
UNITED SPIRITS LIMITED (A DIAGEO GROUP COMPANY) Since OCTOBER-2014
Area Sales Executive
Company Profile: United Spirits Limited is the subsidiary of Diageo Plc which is global leader in
beverage alcohol with an outstanding collection of brands across spirits and Wine categories .it portfolios
includes much loved brands such as Black dog, McDowell’s No-1, Royal Challenger, signature and Four
Season Wine. USL now imports, manufacturing and sell Diageo’s iconic Brands such as jonnie Walker,
Vat 69, Black & White, Smirnoff and Cîroc.
Job Role & Responsibilities:
• Managing USL’s Wine Business for Delhi and Haryana State.
• Managing 5 Merchandiser and 2 DSR.
• Conduct review with team and analysis the business to achieve new heights.
• Financial Management (Trade Spend ,NSR, NSV and BTL Management)
• Handling the all Private outlet and MTO in Delhi.
• Handling all major L-1 in Haryana.
• Continues follow-up with Team for outstanding in market.
• Lead the Sales Team and establish Distribution and Merchandising activity in line with Business
Plan.
• Implement Strategic planning methods for business development .work in conjunction with team
to ensure that the targets are achieve.
• Track the profitable product and design plans to capitalize on the same and increase market
share
• Track competitor activity on a continuous basis and take action to counter competitor strategic.
• Conduct sales analysis and accurately forecast stock requirement.
• Manage external environment with respect to government and sate policy.
Achievements:

2. • Successfully re launch Four Season Wine in Delhi & Haryana.
• Achieving 20% Share in Delhi Wine industry.
Nirvana Biosys Pvt. Ltd. (LUCA Wine) March-10 to SEP-14
Area Sales Manager (Delhi & Uttar Pradesh)
Company Profile: Nirvana Biosys Pvt. Ltd. (Luca Wine) – it is latest winery in India. Incorporated
in 2008 and started its operation from 2010. It is the first winery in the North India. The product ranges
comprises of brands like LUCA Cabernet Sauvignon Red Wine, LUCA Sauvignon White Wine, LUCA Merlot
Red Wine, LUCA Muscat White Wine, LUCA Sparkling Wine, She Rose wine, Mitra Port Wine and LUCA
Lychee Wine (the first company in India to produce Lychee wine).
Job Role & Responsibilities:
• Handling Channels sales in Delhi And Uttar Pradesh
• Handling Corporation and all private retail (L-52, L-53, and L-56) in Delhi.
• Handing chadda group for whole sell in Uttar Pradesh state.
• Steering initiatives towards managing operations related to sales & marketing, Business
Development for Indian Made Foreign Liquor across Delhi & Uttar Pradesh.
• Identifying and networking with financially strong and reliable dealers resulting in dipper market
reach & penetration
• Evaluating performance and monitoring distributor sales and marketing activities.
• Monitoring dealer sales and marketing activities, implementing effective strategies to maximize
sales.
• Weekly review of Sales and Payment collection from dealers.
• Providing direction, motivation & training to the sales force, ensuring optimum performance.
• Analyze sales and set monthly sales’ target with distributor’s sales team.
• Ensure all market commitments are fulfilled in timely manner.
• Collect market feedback by studying market trends and Competitor’s performance etc.for further
market identification and penetration, hence, keep informing top management accordingly.
• Ensure proper follow up and implementation of all promotion programmes.
Achievements:
• Successfully Launch Luca Wine in Delhi and Uttar Pradesh state.
• Within 6 month of Launch we became the second wine selling company in Delhi.
NV DISTILLERIES LTD. April 2005 – Feb 2010
Sales Officer
Company Profile: NV Distilleries Ltd.- NV Distilleries ltd. Incorporated in the year of 1990.NV
Distilleries has presence in the Liquor industry, NV Distilleries is engaged in manufacturing and
marketing of Indian made foreign liquor under brand name of Party Special Whisky, Crazy Romeo Rum
and Blue Moon Pr. Vodka, Blue Moon Gin.
Job Role & Responsibilities:
• Handling Corporation and private retail in Delhi.

3. • Ensure about party wise outstanding. Monitoring their due payment.
• Analyze sales and set monthly sales’ target with distributor’s sales team.
• Handling scheme claim settlements
• Responsible for proper visibility, coverage, distribution and merchandising
of products
Achievements:
Successfully launch of PARTY SPECIAL WHISKY in 2008 Delhi Market. Within one year,
it captured 17% market share in regular segment, now it is No-1 position in regular segment. Same
in white sprite segment.
SCHOLASTICS
Professional:
 Successfully completed two-year full time post-graduate
Program in Planning and Entrepreneurship (PGP 2003-05)
From the Indian Institute of Planning & Management,
New Delhi, leading to MBA degree from International
Management Institute Belgium, with Dual Specialization
in Marketing and Finance.
Academic:
 Successfully graduated with commerce from Sambalpur
University in 2003.
 Successfully completed higher Secondary with Commerce
from Orissa Board in 1999.
 Successfully completed Secondary education from
Orissa Board in 1997.
PERSONAL PROFILE
Date of birth : 1st
July 1982
Sex : Male
Father name : Mr. Keshab Badhai
Present address : Flat no-3B, 3rd floor, Plot no-06,Sector-8,Dwarka ,New Delhi-20
Permanent Address : Q no- A/66, sector-18, Rourkela-3.
Sundergarh, Orissa.
Contact no : 09899920996
Email : dilipkumarbadhai@gmail.com