1. CURRICULUM VITAE (CV)
PERSONAL INFORMATION
Name: Talal Al Issrawi
Date of Birth: January 16, 1979
Nationality: Lebanese
Address: Doha Qatar
Phone number: 77470674 / 55408764
Email: Talalessrawi@hotmail.com
Marital Status: Married
OBJECTIVE
To obtain a management position related to my line of specialization. I have more than 11 years
of experience in management, retail, operations and logistics.
I am responsible for eight branches and two more branches will open end of 2016
Involved in setting the critical path for the opening of two outlets for Patchi in Doha, elaborated
and followed up on the execution of the construction process (As built drawings), electro
mechanical, equipment’s, POS system and fire alarm system.
Highly articulate, confident and persuasive team-builder, Able to Motivate and communicate to
achieve exceptional business performance, overseeing all aspects of retail operations, including
client relations, creating budgets to allocate resources to different departments.
In charge of developing quality, improve of operational aspects, quality control, distribution &
recruitment, marketing, team building , sales and business development. Setting operational
procedures and policies to maintain high standards of quality and service and put action plan to
increase efficiency.
Persistent and flexible approach to the mutually beneficial achievement of business plans and
personal goals of staff, suppliers and customers.

2. PROFESSIONAL EXPERIENCE
March 2015 until present
Director of Operations & Logistics at Patchi (Qatar)
 Reporting to the chief operating officer of the day to day operations of the divisions.
 Ensuring that all financial targets are met with regards to Revenue.
 Managing and monitoring the operations of (eight branches and workshop) including
logistics, Transport, Maintenance department in addition to the corporate department.
 Developing the business plan and sales strategy for the market that ensures attainment
of company sales goals and profitability
 Plan together with the top management and Setting the critical path for the preopening
new outlets.
 Assists in the development and implementation of marketing plan as needed.
 Responsible for driving sales and commerciality with commercial calendar and
on/activity sales double exposure and other sales actions and for special occasions such
as Ramadan – Adha – valentine, Christmas Etc.
 Set operational procedures and policies to maintain high standards of quality and
service and put action plans to increase efficiency.
 Overseeing production & service delivery, managing the activities of sales and
distribution departments, establishing long-term goals and objectives for the
organization
 Involved in the purchasing plans & Events, silverware gifts items souvenirs including
franchise orders.
 Direct the implantation of the stores activities with support to the marketing campaigns
and evaluation of business and article performance.
 Provide and Create SOPs, improving the operations performance and developing
incentives plan in order to increase sales and employees performance & productivity.

Hired, trained, and assessed boutique managers.
 Review financial statements, sales and activity reports, and other performance data to
measure productivity and goal achievement and to determine areas needing cost
reduction and program improvement.
 Manage all operating costs related to the department.
 Achieve the sales budget and gross margin goals set by the management.
 Make sure that sales forecasts are adapted to the sales in order to achieve an optimal
goods flow.
 Control the expenses to meet budget guidelines and determine price schedules and
discount rates.

3. February 2014 until March 2015
Operations Manager at Patchi (Qatar)
 Reporting to the chief operating officer of the day to day operations of the divisions.
 Ensuring that all financial targets are met with regards to Revenue.
 Maintaining customer satisfaction as per set targets.
 To ensure that the business is operated to the highest standards in line with the mission
statement and values.
 Ensuring that all departments operate within agreed budgets and achieve agreed
targets
 To ensure that everything that is carried out in the unit adds value for the customer
 Implement systems for reviewing all operating costs to ensure that they are consistently
in line with focused revenue in conjunction with the Financial Controller.
 Ensure each department operates in compliance with all legal requirements.
 To ensure H.R procedures are followed in each department.
 To pro-actively develop subordinates.
 Arrange and supervise training sessions for Qatar Duty Free promoters.
 Ensure that all agreed control procedures are followed through in each department.
 Conduct appraisals for all direct reports on a bi-annual basis.
 Agree objectives in line with business and brand objectives and values, and ensure
H.O.D’s carry out appraisals with the teams.
 Comply with statutory and legal requirements for Health and Safety, Fire, Licensing and
Food Handling and ensure that all members of the team are aware of and working in
accordance with these requirements.
May 2011 until January 2014
Assistant operations Manager at Patchi (Qatar)
 Assist the Operations Manager.
 Prepare purchase orders & control distribution.
 Organize and control daily deliveries.
 Follow up all the pending transaction between the warehouse and the outlets.
 Update procedures related to prices, promotions, out of stock movements etc.
 Located vendors of materials, equipment or supplies, and interview them in order to
determine product availability and terms of sales.
 Control purchasing department budgets and established the par stock reports.
 Prepare reports regarding market conditions and merchandise costs.
 Traces history of items to determine reasons for discrepancies between inventory and
stock records.
 Apply training sessions for Qatar Duty Free promoters.

4. June 2007 until April 2011
Senior showroom manager at Patchi (Qatar)
 Complete responsibility of all company property in the showroom, credit sales, staff
attendance and behavior, and reduce wastage.
 Oversees all the matters of daily sales and operations assessment.
 Handle customer complaints occurred and report to the operations manager.
 Make sure of the availability of employees’ papers (Civil ID, municipality ID, transfer
papers and all maintenance contracts).
 Coordinate with the other branch managers when a client has any item that is needed
and it is not available at your location.
 Maintains store staff job results by coaching, counseling, and disciplining employees;
planning, monitoring, and appraising job results and training all new arrivals.
 Identifies current and future customer requirements by establishing rapport with
potential and actual customers and other persons in a position to understand service
requirements.
 Maintains the stability and reputation of the store by complying with legal
requirements.
 Contributes to team effort by accomplishing related results as needed.
 Training all patchi staff and new employees.
 Coordinate with the operations manager in developing and suggesting ideas and plans.
 Assisting the operations manager in following up operations missions.
November 2004 until May 2007
Showroom manager at Patchi (Qatar)
 Manage daily store operations according to the defined retail procedures.
 Responsible for accuracy in preparing daily, weekly and monthly store reports.
 Deliver daily staff briefings and weekly meetings on key topics in order to encourage
communication.
 Maximize sales through effective stock management depending on monitoring stock
levels.
 Preserve good staff job results by planning, coaching, multitasking, counseling,
monitoring and appraising tasks.
 Develop the skills of the showroom team members using the most updated tools of
strategic management.
 Follow up and evaluate all the showroom staff.

5.  Contribute to team effort to accomplishing related results as needed.
 Ensure optimal higher standards of customer service being offered by all the team on
daily basis.
 Identify current and future customer requirements in a position to understand service
requirements.
 Assist in formulating pricing policies through reviewing merchandise analysis.
 Lead by example on the selling floor by providing excellent customer service.
 Change frequently display in accordance with seasons.
 Prepare and share in monthly and yearly inventories.
January 2000 until September 2004
Production Manager at Ecoplast (Lebanon)
 Overseeing the production process, drawing up a production schedule.
 Ensuring that the production is cost effective.
 Making sure those products is produced on time and is of good quality.
 Drafting timescale for the job.
 Estimating costs and setting the quality standards.
 Monitoring the production process.
 Being responsible for the selection and maintenance of equipment’s.
 Liaising among different departments, e.g. suppliers, managers.
 Working with managers to implement the company policies and goal.
 Ensuring that health and safety guidelines are followed.
 Supervising and motivating a team of workers.
 Reviewing worker performance.
 Identifying training needs.
Education:
MBA in business Administration
Languages:
Arabic: Mother tongue.
English: Very good (reading, writing, speaking)
Vocational Training:
Patchi Qatar 2011 (Certificate in successful selling technique).

6. Awards
 Number one in Sales between All Patchi staff.
 Bestselling techniques between all Patchi staff.
Additional
 Good Organizational and Administrative skills.
Skills
 Full knowledge of office management works.
 Accurate in planning and applying strategic marketing plans.
 Excellent in Communication, Marketing & Negotiations.
References are available upon request