Saleh Imam Abdel Fattah has over 20 years of experience in senior management roles in sales, business development, and marketing in the insurance and takaful industries. He is currently the Head of Takaful at SEIB Insurance & Reinsurance in Cairo, Egypt, where he is responsible for establishing the foundation and infrastructure for SEIB's takaful business. Prior to this role, he held several director and manager level positions at insurance companies in Egypt and the UAE, managing sales teams, product development, and business relations.

1. Saleh Imam Abdel Fattah
Cairo - Egypt
Mobile: +974 – 33377689 - Mobile: +97477663828
E-mail: saleh_imam@hotmail.com
salehimam@gmail.com
Objective:
A senior management position in the Sales, Business Development and Marketing
field within a dynamic, challenging and professional organization.
Professional Experience
Head of Takaful, August 2016 – Present
SEIB Insurance & Reinsurance
Cairo, Egypt
(Reporting to COO)
Job Summary
Manages, support functions essential to put the foundation and the infrastructure to build up
SEIB Takaful, including planning, reporting, business development, product Development,
Relationship management, sales process optimization, sales job design, sales training, sales
program implementation, sales compensation design and administration, and recruiting and
selection of sales force talent.
Selected responsibilities
• Responsible for putting the foundation and the infrastructure to establish SEIB Takaful
company
• Revise all the product and work on complying with the Takaful concept and Shari’a
principles
• Responsible for product development including retail products
• Responsible for the relationship management and to build up strong network of
connections to promote the Takaful products
• Responsible for communication with the Shari’a Supervisory Board
• Works along with distribution channels to achieve assigned targets
• Proactively identifies opportunities for sales process improvement.
• Deliver training to sales, sales management,
• Working with Accounting, Finance, for proper segregation of accounts

2. Retail Head of Sales, May 2014 – July 2016
Lebano - Suisse Takaful Egypt
Cairo, Egypt
(Reporting to CEO)
Job Summary
Manages support functions essential to sales force productivity, including planning, reporting,
sales process optimization, sales job design, sales training, sales program implementation,
sales compensation design and administration, and recruiting and selection of sales force
talent.
Responsible for the overall productivity and effectiveness of the assigned sales organization.
Selected Accomplishments:
 Successfully leaded Sales Force team to Achieve EGP 7.2 Million from as from June 2014 to
December 2014
 Successfully leaded Sales Force team to Achieve EGP 13.5 Million from as from Jan 2015 to
June 2016
Selected responsibilities
• Coordinates sales forecasting, planning, and budgeting processes used within the sales
organization. Proactively monitors and strives to maintain high levels of quality, accuracy,
and process consistency in the sales organization’s planning efforts. As needed,
coordinates planning activities with other functions and stakeholders within the firm.
• Supports the equitable assignment of sales force quotas and ensures quotas are
optimally allocated to all sales units.
• Works to ensure all sales organization objectives are assigned in a timely fashion.
• Proactively identifies opportunities for sales process improvement.
• Works closely with sales management to inspect sales process quality and prioritize
opportunities for improvement. Assists sales management in understanding process
bottlenecks and inconsistencies. Facilitates an organization of continuous process
improvement.
• Monitors the accuracy and efficient distribution of sales reports and other intelligence
essential to the sales organization. Recommends revisions to existing reports, or assists
in the development of new reporting tools as needed.
• Coordinates training delivery to sales, sales management, and sales support personnel in
the sales organization supported.
• Responsible for building up broker relationship
• Provide input to senior leadership in the development and administration of sales
incentive compensation programs.
• Working with Accounting, Finance, and Human Resources, provides assistance with
sales incentive compensation administration on an as-needed basis, or when required to
arbitrate or clarify the application of sales compensation program policies and
procedures.
• Directs and supports the consistent implementation of company initiatives.
• Builds peer support and strong internal-company relationships with other key
management personnel

3. V.P. Marine & Personal Lines, Jan 2013 – May 2014
Arab Orient Takaful
Cairo, Egypt
(Reporting to CEO)
Job Summary
To set the Technical strategies and directions for Arab Orient, and work along with Technical
team to translate such strategies into viable business plans, manage effective and efficient
execution of such business plans and assumes overall responsibility for top and bottom line
results
Selected Accomplishments:
 Successfully lead Marine team to Achieve EGP 27 M in 2013 against 16 M in 2012
 Successfully developed retail and personal lines products
Selected responsibilities
• Preparing the annual Strategic Plan Marine and Personal Lines and participate in the
overall planning process of the organization within the Executive Management team.
• Cooperate with Top Management and the Finance Department in setting the annual
business plan and budget.
• Leading the Product Development team who is responsible for review the current product
and creating the new products
• Responsible for dealing with brokers
• Leading the Internal Audit Team
Direct Sales Force Manager, July 2011 – Jan 2013
Allianz Egypt
Cairo, Egypt
(Reporting to CSO & CEO)
Job Summary
To set the strategies for Allianz Egypt direct sales force (commercial), translate such strategies
into viable business plans, manage effective and efficient execution of such business plans
and assume overall responsibility for top and bottom line results
Selected Accomplishments:
 Successfully leaded my team to Achieve EGP 71 M in 2011 and 66M in 2012 YTD and
planning to achieve 80M Year-end
 Member of the changing team who are leading restructuring the sales organization
Selected responsibilities
Strategy Planning, Business Plans & Product Development

4. • Preparing the annual Strategic Plan for DSF/Commercial and participate in the overall
planning process of the organization within the Executive Management team.
• Cooperate with Top Management and the Finance Department in setting the
DSF/Commercial annual business plan and budget.
• Actively support the identification of existing products with room for improvement and the
development of new products in close cooperation with Market Management and
Operations
Agency Management
• Promote and manage the recruitment of competent sales agents,
• Support the induction and training program of all agents,
• Ensure timely registration of agents with supervisory bodies and the Agency Services
Unit of Allianz,
• Train and develop suitable agency managers and ensure efficient utilization of their time
and resources,
• Develop and communicate challenging but achievable KPI to all agents and agency
managers.
• Organize and manage regular meetings with all levels of the agency sales force in order
to keep them abreast with developments in the company and address potential problems
as early as possible
• Manage and exercise a disciplinary systems that allows the company to remove agents
who do not meet company’s expectations swiftly and without financial disadvantage to
the company
Customer Focus
• Promote and safeguard a strong focus on customer’s expectations on every level of
customer service in DSF/Commercial
• Mediate in case of conflicts between all parties with the objective to reduce financial
and/or reputation losses to the company to the minimum whilst ensuring customer’s
loyalty.
• Meet customers in regular intervals in order to maintain alignment with their expectations
Administration
• Maintain a continuous dialogue with Agency Services in order to ensure high service
standards for the agents and the agency managers
• In cases of conflicts between Agency Services and individual agents assess the situation
and agree on a mutually acceptable solution with all stakeholders
• Evaluate from time to time the compensation structure and the legal terms of cooperation
in order to identify requirements for change as early as possible.
Reporting and Internal Communication
• Establish a set of regular reports in accordance with expectations of the CSO and the
CEO, which includes but is not limited to production figures, bottom line contribution,
management of expenses and exceptional cases worth to be reported during the period
under review
• Ensure timely and seamless communication with other departments in the company that
contribute to the performance of DSF/Commercial, specifically Operations, Agency
Services, IT and Finance,
Other Responsibilities

5. • Assess new market opportunities
• Monitor the performance of competitors
• Maintain a register for succession planning on all levels of DSF/Commercial
• Constantly coordinate sales initiatives in DSF/Commercial with other sales channels in
order to avoid conflicting interests
Head of Sales, February 2011 – July 2011
Delta Insurance Company – EK- Khorafy Group
Cairo, Egypt
(Reporting to CEO)
Job Summary
Post to the acquisition of EK Holding Company – Khorafy Group of Delta Insurance Company,
I have been appointed as a part of the new management team undertaking the big shift from
semi public company to a new multinational standard Delta Insurance Company. I am the
Head of Sales and acting as Marketing Manager, Member of the Company’s Senior Executive
Staff responsible for providing leadership and coordination of company sales and marketing
functions. Developing and implementing sales and marketing strategy. Monitoring and
analyzing sales and marketing activity against goals.
Selected responsibilities
 Senior sales manager in charge of all sales activities, departments and personnel involved in
Sales and Marketing for the Company.
 Provides leadership to the day-to-day operations of the sales department, while maintaining
focus on the company’s strategic goals.
 Analyze sales statistics to determine business growth potential.
 Establishes performance goals for all sales department employees, and monitors performance
on a continual basis.
 Oversees all hiring, training and firing of personnel involved in Sales and Marketing.
 Coordinates sales operations with all other departments/divisions of the Company.
 Develops and/or maintains and improves business relations with all customers of the
Company. Developing
 Responsible for Broker relationship management
 Seeks out and targets new customers and new sales opportunities, initiates action plan to
approach and secure new business for the Company.
Business Development Manager, November 2009 – February 2011
Delta Insurance Company – EK- Khorafy Group
Cairo, Egypt
(Reporting to MD & CEO)
Selected Accomplishments:
 Successfully established the Business Development Department, leading Corporate Account
Executive team identifying potential revenue driving channels, creating new business
partnership and strengthening the existing portfolio

6.  Designed, planned and commenced on implementation of a 3 years strategic development
plan that has been approved by the MD & CEO.
 Successfully designed and implemented the launch of three new products to match and
supersede competition
 Participated in Initiating and managing major corporate events within the marketing strategy to
enhance corporate image and maximize brand awareness.
 Revisited the whole corporate products and materials to suite the newly launched corporate
identity
 Participated in establishing and managing the basic-help-desk that acts as a temporary
solution for the present and near future and also can be considered as a basis of building up a
solid customer care center
 Initiated and managed market research project by Collecting and analyzing data on customer
demographics, preferences and gathering data on competitors and analyzing their prices to
develop and implement procedures for monitoring industry statistics and following trends in
trade literature, as well, to participate in identifying advertising needs
Head of Cargo Department, August 2008-October 2009
Al-Futtaim Willis
Dubai, UAE
(Reporting to MD)
Job Summary
Carried on field visits to monitor market and competition activities. Supervised and carried on
market research projects to acquire needed data for market analysis. Oversee all necessary
activities to fulfill strategic objectives. Converted enquiries from potential clients to sales.
Developed existing Sales & Marketing activities to ensure awareness of the company among
all target groups. Provided timely and reliable management information.
Selected Accomplishments:
 Successfully established new marine cargo unit responsible for enhancing cargo portfolio
 Designed, planned and commenced on implementation of a 2 years strategic development
plan that has been approved by the MD.
 Developed relationships with existing clients and maximize revenue potential, as well,
Identified and approached potential new clients
 Successfully created outsource sales channels to promote company's brand as well to
enhance sales volume through their database.

7. Assistant Regional Marine Manager March 2007 – June 2008
AIG-MEMSA
Dubai, UAE
(Reporting to Regional Marine Manager)
Job Summary
Supported Regional Marine Manager and New York Marine Department by providing quality
service to branch offices and assisting in handling of underwriting processes. Provided status
reporting of region activity against the program plan to the Region Manager. Provided
guidance to the region based on management direction. Assisted branches in to prepare the
extraordinary quotes, binders and policies. Communicated with branches, producers, brokers
and insureds as required.
Selected Accomplishments:
 Successful Designed and implemented all management report across the region
 Participated in launching the e-cargo system across the region
 Led development projects to promote marine business in the region
 Designed and implemented all PR activities for the ShowTime brand during 2001.
 Performed risk and renewal analysis, performed research to solve branch/client problems and
create loss runs, ad hoc business and management reports.
Marine Manager & Assistant Corporate Manager Jan 2002 – Feb 2007
Allianz Egypt
Cairo, Egypt
(Reporting to Corporate Manager)
Job Summary
Designed and developed Marine products and underwriting guidelines. Negotiate policy prices,
terms, and conditions where appropriate, to retain business and meet profitability goals.
Performed risk assessment and rating processes for all types of insurable interests and
provide sound judgment in the risk selection process. Organized and monitored the annual
insurance business permitted renewal process to ensure as far as possible that permits are
renewed on time and that the correct regulatory fees are paid. Participated in external sales
meetings to answer to customers queries and provide required explanations regarding the
alternative covers and insurance benefits, as well to establish and maintain long-lasting strong
customer relationship
Selected Accomplishments:

8.  Actively Participated in establishing an effective Management Information System function to
enhance the decision making process by providing timely relevant information.
 Actively participate in establishing Business Continuity Management program to ensure the
continuity of running the operations without any interruptions attributable to significant external
disaster or major internal malfunctions.
 Successfully led the company to be the second leader by enhancing the Marine Cargo
Portfolio and increasing the sales volume
 Actively participated in different committees and focus groups within the organizations and led
the projects of Operation Excellence, Connectivity, Customer Focus and other strategic goals
Education & Credentials
Bachelor of Science 1996
Faculty of Commerce and Business Administration
Major: Accounting
High School Certificate, Ibrahimeya High School 1992
Prep School Certificate, Amoun Language School 1989
Training Programs
Management Skills, Allianz Egypt
Effective Presentation Skills, Allianz Egypt
Advanced Presentation Skills, Allianz Egypt
Advanced Writing Skills, Allianz Egypt
Dealing with change, Allianz Egypt
Customer Service, Allianz Egypt
Personal Data
Date of Birth : 13th
June 1975
Nationality : Egyptian
Marital Status: Married with two children
Military Status: Accomplished
All references should be furnished upon request