This document provides a summary of May Adel Abd Ellatif Mohammed's professional experience and qualifications. She has over 15 years of experience in retail management, sales management, and marketing. Her most recent role was as an Area Sales Manager for Apparel Group in the UAE, where she was responsible for maximizing sales and profits. She has a bachelor's degree in law and is proficient in Microsoft Office, operating systems, and Adobe tools.

1. May Adel Abd Ellatif Mohammed Email: mal3anany@hotmail.com
Mobile: +971507006652
Professional Snapshot
Rich experience in Retail, leading entire spectrum of operations pertaining to Sales Management and Sales
Teams Development. Proficient in streamlining sales and marketing processes to ensure improved revenue
and profitability, handling product launches & brand management operations for augmented market share.
Track record includes leading strategic initiatives to catapult per annum revenue by millions, successfully
executing budgeting, inventory control, and safety & compliance activities.
Good communicator with honed interpersonal, team building, negotiation, presentation, convincing and
analytical skills. Ability to think out of the box, and contribute ideas towards achieving operational
excellence.
Competency Matrix
Strategy Planning/ Profit Centre Operations
Overseeing complete business operations with accountability of profitability, forecasting monthly/ annual
sales targets, & executing them in a given time frame.
Strategizing the long term as well as short term business directions to ensure maximum profitability in line
with designated objectives.
Providing a growth-driven environment to the team and sustaining well-planned initiatives for performance
management, appraisal and training of associates.
Retail Management
Supervising entire retail operations inclusive of attractive display of goods, visual merchandising, and
customer service and stores management.
Driving sales strategies for attainment of periodical targets with a view to optimize revenue.
Evaluating marketing budgets periodically including manpower-planning initiatives and ensuring adherence
to planned expenses.
Conducting competitor/ market analysis by keeping abreast of market trends, competitor moves to achieve
market share metrics.
Employment History
April’ 2013 to date… Apparel Group, UAE-“ALDO - World’s No.1 Footwear retail brand” as ‘Area
Sales Manager’
Maximized retail sales and operating profit of the stores by influencing and driving the right products at
the right time whilst exceeding customer expectations and delivering international store standards in all
aspects of retail.

2. Guiding the success of Stores in Dubai, by leading and motivating the selling team, developing and
managing the service environment and presenting a clean, neat and organized shopping environment for
our customers.
Key Responsibilities:
 Recruit, train and develop professional people
 Manage visual presentation, customer service, administration, security. and control
operating costs
 Develop company policies and procedures with the management team
 Ensure that all associates comply with company policies, practices & procedures
 Ensure stores operate within predetermined budgets and reach their sales objectives
 Focusing on ageing stock – to ensure minimum ageing stock.
Customer Satisfaction
 Take ownership and effectively deal with customer requests, queries and complaints and take
necessary action from feedback.
 Ensure all customer orders are dealt with immediately and correct procedures.
Stock Levels and Event Calendar
 Prepare and participate in the preparation of sales budgets for discussion with the Operations
Manager
 Ensure prompt and effective replenishing of merchandise in-store
 Ensure effective space utilization
 Review and effectively deal with slow lines and end of ranges and implement necessary action
 Ensure Stock levels are sufficient for major events and check for clearance of Ageing Stock.
 Ensure all sales, promotions are planned effectively, executed and promptly maintained
professionally
 Review and analyze stock and sales reports monitoring over- and under stocks, suggesting
corrective action to be taken by the Brand manager.
 Coordinate with the Mall management for promotional activities
Reporting and Competitor Activity
 Submitting brief Weekly/Monthly reports to the Operations Manager covering all aspects of :
o Sales performance
o Recruitment- “Build the BEST TEAM”
o Project Stores
o Set store wise weekly action plan based on the results.
o Stock positions and concerns
o Special events and promotions
o Staff movement & issues
o Providing monthly feedback on competitor and event activities.
July’ 2011 to March 2013… Apparel Group, UAE-“ALDO - World’s No.1 Footwear retail brand” as
‘Senior Store Manager’
 Achieved Revenue Budget set and agreed with the Management. Spearheaded and grew sales
revenue of the Division in a very short period of time.
 Explored and analyzed needs and trends of consumers to aid long-term product planning.

3.  Recruited, trained, inspired and developed a top-performing sales team, focused on achieving and
surpassing company goals and customer expectations for this company.
 Performed regular marketing, consumer research activities and competition analysis. Evaluated
effectiveness of strategies in order to focus on most rewarding and profitable approaches.
 Actively involved in the management of new product launches, sales/ performance/ profitability
forecasting.
 Managed all aspects (business, financial, and operation) of an established Showroom, Which
contributes the major revenue in the region
 Oversaw sales performance, monitoring inventory and shrinkage levels, overseeing staff and cost
control.
 Directly supervised 30 subordinates.
 Ensure consistently high quality customer service and satisfaction, uphold all corporate policies and
procedures, oversee POS operations, and facility maintenance.
 Recognized as the (Best Manger Of The World of 2012 ) winner of the Club Elite
.
March’ 2008 to May 2011… Anotah Group, UAE” as ‘Area Sales Manager’
Managed all activities to ensure the efficient operation of a group of stores, more particularly,
to ensure that those stores provide prompt and courteous service to customers in order to
maximize sales and customer service in order to promote the company's image of quality
and professionalism.
Key Responsibilities:
 managing and motivating a team to increase sales and ensure efficiency;
 managing stock levels and making key decisions about stock control;
 analyzing sales figures and forecasting future sales volumes to maximize profits;
 analyzing and interpreting trends to facilitate planning;
 using information technology to record sales figures, for data analysis and forward planning;
 dealing with staffing issues such as interviewing potential staff, conducting appraisals and
performance reviews, as well as providing or organizing training and development;
 ensuring standards for quality, customer service and health and safety are met;
 resolving health and safety, legal and security issues;
 responding to customer complaints and comments;
 organizing special promotions, displays and events;
 attending and chairing meetings;
 updating colleagues on business performance, new initiatives and other pertinent issues;
 touring the sales floor regularly, talking to colleagues and customers, and identifying or resolving
urgent issues;
 maintaining awareness of market trends in the retail industry, understanding forthcoming customer
initiatives and monitoring what local competitors are doing;
 initiating changes to improve the business, e.g. revising opening hours to ensure the store can
compete effectively in the local market;
 Dealing with sales, as and when required.
Cum BUYER:
Responsible for planning and selecting a range of products to sell in retail outlets.
 analyzing consumer buying patterns and predicting future trends;
 regularly reviewing performance indicators, e.g. sales and discount levels;
 reacting to changes in demand;

4.  reacting to changes in logistics;
 meeting suppliers and negotiating terms of contract;
 maintaining relationships with existing suppliers and sourcing new suppliers for future products;
 attending trade fairs overseas to select and assemble a new collection of products;
 seeking merchandise feedback from customers.
August’ 2006 to March 2008… Anotah Group, UAE” as ‘Store Manager’
Responsible for the combined performance of the team and for ensuring that everyone within their team
reaches their targets. Also operate incentive schemes that motivate members of their team to reach or exceed
sales targets.
 recruiting and training sales staff;
 supervising, motivating and monitoring team performance;
 allocating areas to sales executives;
 setting budgets/targets;
 liaising with other line managers;
 reporting back to senior managers;
 liaising with customers (which may include actual selling);
 maintaining detailed knowledge of the company’s products or services;
 Keeping abreast of what competitors are doing.
2004 to 2006… Yafa Mac, Egypt” as ‘Marketing Manager’
Responsible for developing and maintaining marketing strategies to meet organizational objectives.
Evaluates customer research, market conditions, competitor data and implements marketing plan changes as
needed. Oversees all marketing, advertising and promotional staff and activities.
 Responsible for the marketing of professional online recruiting services tailored exclusively to the
sales and marketing industry.
 Develops annual marketing plan in conjunction with sales department, which details activities to
follow during the fiscal year, which will focus on meeting organizational objectives.
 To manage the Marketing Department Budget. Delivery of all marketing activity within agreed
budget. Direction of marketing staff where budgets are devolved.
 Managing the entire product line life cycle from strategic planning to tactical activities.
 Specifying market requirements for current and future products by conducting market research
supported by on-going visits to customers and non-customers.
 Driving a solution set across development teams (primarily Development/Engineering, and
Marketing Communications) through market requirements, product contract, and positioning.
 Developing and implementing a company-wide go-to-market plan, working with all departments to
execute.
Training
 .Attended Sales & Operations Training conducted in Montreal- Canada
 Attended Season Kick Off Meeting: Regional sales & Ops meeting conducted in Dubai for Gulf
states/India/Russia.
 Attend Connect Meeting: Sales & ops meeting conducted in Dubai for Meddle East
Academic Record
(Bachelor’s degree in Law) 4 Years from Ain Shams University. Cairo – Egypt

5. Computer Skills
Operating Systems: Microsoft Windows 95, 98, XP, Vista & Windows 7.
Packages : MS Office, Adobe Tools.
Personal Details
Languages Known : English, Arabic
References : To be furnished upon request.
Driving License : UAE driving license
Birthday : May 14, 1982
Nationality : Egyptian
Status : Single