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HOUSSAM ASSAAD
Riyadh, KSA
Mobile: + 966 53 2847936
Mobile: + 966 570 161713
Email: houssamhassaad@gmail.com
Seeking Senior Management Role in a Growth Oriented Organization
EXECUTIVE SYNOPSIS
As an achievement oriented professional offering 16 years of experience in Operations, Sales & Marketing,
Business Development, Account Management, Team Management and Relationship Management. I am
confident that my qualifications match your organization’s current requirements. I am able to identify clients’
needs, design & implement sales strategies to optimize results, build & maintain relationship with clients and
remain abreast with developments in the markets. I consistently achieved optimum sales, achieved clients'
satisfaction, and implemented effective solutions and brought revenue / profits to the organization working
with. I possess excellent interpersonal skills, a fast learner and hard worker, can work under stress and am
able to build and sustain effective key accounts /customer and partner relationship.
AREAS OF EXPERTISE CAREER HIGHLIGHTS
.
ILT Inma Land Transportation (KSA) (March –
Present)
Regional Director
Attieh Steel Group (KSA) (Feb’15 –
Mar’16)
Regional Sales Operations Manager
Key Responsibilities & Achievements:
 Restructuring the Operations Department.
 Leading Central and Eastern development for sales and operations
 Responsible of the operations for 2 Mega warehouses and 10 sales branches in both Central and
Eastern provinces
 Invented new system that reduced the loading time and organized the internal operations inside the
warehouses and branches
 Reorganized all locations and segregated all available stock in order to adjust the system in a way that
system stock matched physical stock
 Created new structures for each location
 Hired and trained new employees
 Follow up with Area Sales managers for their stock requirements
 Auditing all employees appraisals for both areas
 Follow up on daily activities
 Managing stock movement, dispatching and shipping
 Managing internal receiving LPO and external receiving FPO
 Monitor stock arrangement according to locators
 Clearing old and second quality material after segregation
 Managing transportation, own and 3PL, contracts, negotiations and day to day requirement
Mobi – Cedarcom Group (Beirut, Lebanon) (Sep’13 –
Jan’15)
Retail Manager (Internet provider)
Key Responsibilities & Achievements:
 Managed Distribution – Customer Service & Telesales Departments.
 Directed, coached and developed sales team
 Budgeting, Forecasting, SWOT, KPI’s,
 Managed Point of Sales and Resellers locating
 Planned and executed marketing and promotional activities.
 Establishing and implementing Sales objectives, Sales Strategies & Action plans
 Extending Market Share & Expanding Stuff training
 Handled renewal and new contract negotiations with Key Accounts
 Recruited part time and full time employees.
 Key Accounts Management , CRM, Customer Loyalty & Retention
 Risk assessment, Gross profit
 Resolving contractual , commercial and logistic problems
 Monitor cash flow and receivables
Bonjus – Taanayel Les Fermes (Beirut, Lebanon) (Mar’10 –
Sep’13)
Area Sales Manager – FMCG (Reporting to the GM)
Key Responsibilities & Achievements:
 Maintained overall integrity of company category management & staff capability ensuring a
contemporary Platform and leading edge
 Addressed customer inquiries about products and services offered.
 Identify potential customers and build strong relationship with existing customers
 Assisted customers in selecting the right products based on their needs and specifications
 Developed new sales techniques for business growth and profitability.
 Ensured the profitable long term return of company category management approach
 Managed key customers through the development and implementation of account strategies and plans in
order to maximize volume and in store presence within agreed budgets
 Managed the supply of stock procedures to customer’s warehouses to ensure optimal stock available to
meet demand and maximize freshness of product at the point of sale.
 Created the annual sales forecasts by estimating total category sales, gross and operating profits as well
as expenses for the entire operation.
 Implemented objectives for achieving sales and gross profits.
 Hired and monitored the performance of the sales executives by holding weekly sales meetings and
conducting sales training.
 Meeting monthly with the key client’s management to review forecasts.
 Responded to escalated customer complaints in a timely manner.
 Created Supply chain strategy.
 Implemented a new routing system that increased the number of customer visits – increased sales and
allowed to locate many new leads
Pragma Group (Dubai, UAE) (Oct’06 –
Mar’10)
Country Sales Manager - Electronics (Reporting to the MD)
Promoted Key Account Manager
Key Responsibilities & Achievements:
 Led the UAE teams of Sales and logistics
 Managed and improved existing Key accounts
 Planned and executed new release campaigns
 Recruited & hunted employees from competitors
 Forecast for GCC & MEA
 Achieved Country targets for 4 years in a row
 Negotiated yearly contract with clients
 Monitored the sales & marketing process
 Managed and supervised the wholesale division
 Handled major wholesale deals
 Planned and executed business development activities
 Problem solving
 Monitored logistic operations in & out
 Reported to the Managing Director.
Glomar Global Marketing & Distribution (Dubai, UAE) (Dec’03–
Oct’06)
Sales Manager - FMCG (Reporting to the CEO)
Key Responsibilities & Achievements:
 Responsible for obtaining profitable results through the sales team by developing the team through
motivation, counselling, skills development and product knowledge development.
 Manage the sales administration function, operational performance reporting, streamlining processes
and systems wherever possible, and advising senior management on maximizing business relationships
and creating an environment where customer service can flourish.
 Responsible for managing the sales team, developing a business plan covering sales, revenue, and
expense controls, meeting agreed targets, and promoting the organization’s presence throughout
Lebanon
 Resolve customer complaints regarding sales and service.
 Monitor customer preferences to determine focus of sales efforts.
 Coordinate and communicate with the suppliers
 Determine price schedules and discount rates.
 Recruiting and training staff
 Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for
each product and territory (based on historical data, market trends, competitive activity, promotional
strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans.
 Responsible for monitoring the performance of the sales team by establishing a system of reports and
communications involving sales reports, cyclical sales meetings.
Malco Group (Beirut, Lebanon) (Sep’00–
Nov’03)
Sales Supervisor - FMCG (Reporting to the Sales Manager)
Promoted Sales Executive
Key Responsibilities & Achievements:
 Managed Beirut and Mount-Liban sales operations
 Follow up on daily activities
 Execute plans set by management
 Handling the monthly forecasting
 Planning for reorders according to monthly sales
 Preparing the monthly competitor price survey
 Running promotions whenever there’s a need to push sales up
 Follow up on deliveries and make sure stock has reached my clients
 Follow up on collections
TRAININGS & CERTIFICATIONS
 Certified PSS Professional Selling Skills provided by the British Institute – Dubai UAE
 Certified KAM Key Account Management provided by the British Institute – Dubai UAE
 Certified NMC Negotiation Master Class provided by the British Institute – Dubai UAE
 Attended Managerial Leadership program provided by Pragma – Dubai UAE
 Attended Customer Service Management Training provided by Mobi – Beirut Lebanon
ACADEMIC DOSSIER
 Bachelor in Management (Business Management ) from American University Of Science &
Technology – Spring 2002
 Lebanese Official BACC.2 - Emphasis of Science – Spring 1998
PERSONAL VITAE
Date of birth: 15st
Sep, 1979
Nationality: Lebanese
Languages Known: English, French, Spanish & Arabic
Driving License: Valid U.A.E. and KSA driving license
Address for Communication: Riyadh, Saudi Arabia
References: Available on Request

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HA CV April 2016

  • 1. HOUSSAM ASSAAD Riyadh, KSA Mobile: + 966 53 2847936 Mobile: + 966 570 161713 Email: houssamhassaad@gmail.com Seeking Senior Management Role in a Growth Oriented Organization EXECUTIVE SYNOPSIS As an achievement oriented professional offering 16 years of experience in Operations, Sales & Marketing, Business Development, Account Management, Team Management and Relationship Management. I am confident that my qualifications match your organization’s current requirements. I am able to identify clients’ needs, design & implement sales strategies to optimize results, build & maintain relationship with clients and remain abreast with developments in the markets. I consistently achieved optimum sales, achieved clients' satisfaction, and implemented effective solutions and brought revenue / profits to the organization working with. I possess excellent interpersonal skills, a fast learner and hard worker, can work under stress and am able to build and sustain effective key accounts /customer and partner relationship. AREAS OF EXPERTISE CAREER HIGHLIGHTS . ILT Inma Land Transportation (KSA) (March – Present) Regional Director Attieh Steel Group (KSA) (Feb’15 – Mar’16) Regional Sales Operations Manager Key Responsibilities & Achievements:  Restructuring the Operations Department.  Leading Central and Eastern development for sales and operations  Responsible of the operations for 2 Mega warehouses and 10 sales branches in both Central and Eastern provinces  Invented new system that reduced the loading time and organized the internal operations inside the warehouses and branches  Reorganized all locations and segregated all available stock in order to adjust the system in a way that system stock matched physical stock  Created new structures for each location  Hired and trained new employees  Follow up with Area Sales managers for their stock requirements  Auditing all employees appraisals for both areas  Follow up on daily activities  Managing stock movement, dispatching and shipping  Managing internal receiving LPO and external receiving FPO  Monitor stock arrangement according to locators  Clearing old and second quality material after segregation  Managing transportation, own and 3PL, contracts, negotiations and day to day requirement Mobi – Cedarcom Group (Beirut, Lebanon) (Sep’13 – Jan’15) Retail Manager (Internet provider) Key Responsibilities & Achievements:  Managed Distribution – Customer Service & Telesales Departments.  Directed, coached and developed sales team  Budgeting, Forecasting, SWOT, KPI’s,  Managed Point of Sales and Resellers locating  Planned and executed marketing and promotional activities.
  • 2.  Establishing and implementing Sales objectives, Sales Strategies & Action plans  Extending Market Share & Expanding Stuff training  Handled renewal and new contract negotiations with Key Accounts  Recruited part time and full time employees.  Key Accounts Management , CRM, Customer Loyalty & Retention  Risk assessment, Gross profit  Resolving contractual , commercial and logistic problems  Monitor cash flow and receivables Bonjus – Taanayel Les Fermes (Beirut, Lebanon) (Mar’10 – Sep’13) Area Sales Manager – FMCG (Reporting to the GM) Key Responsibilities & Achievements:  Maintained overall integrity of company category management & staff capability ensuring a contemporary Platform and leading edge  Addressed customer inquiries about products and services offered.  Identify potential customers and build strong relationship with existing customers  Assisted customers in selecting the right products based on their needs and specifications  Developed new sales techniques for business growth and profitability.  Ensured the profitable long term return of company category management approach  Managed key customers through the development and implementation of account strategies and plans in order to maximize volume and in store presence within agreed budgets  Managed the supply of stock procedures to customer’s warehouses to ensure optimal stock available to meet demand and maximize freshness of product at the point of sale.  Created the annual sales forecasts by estimating total category sales, gross and operating profits as well as expenses for the entire operation.  Implemented objectives for achieving sales and gross profits.  Hired and monitored the performance of the sales executives by holding weekly sales meetings and conducting sales training.  Meeting monthly with the key client’s management to review forecasts.  Responded to escalated customer complaints in a timely manner.  Created Supply chain strategy.  Implemented a new routing system that increased the number of customer visits – increased sales and allowed to locate many new leads Pragma Group (Dubai, UAE) (Oct’06 – Mar’10) Country Sales Manager - Electronics (Reporting to the MD) Promoted Key Account Manager Key Responsibilities & Achievements:  Led the UAE teams of Sales and logistics  Managed and improved existing Key accounts  Planned and executed new release campaigns  Recruited & hunted employees from competitors  Forecast for GCC & MEA  Achieved Country targets for 4 years in a row  Negotiated yearly contract with clients  Monitored the sales & marketing process  Managed and supervised the wholesale division  Handled major wholesale deals  Planned and executed business development activities  Problem solving  Monitored logistic operations in & out  Reported to the Managing Director.
  • 3. Glomar Global Marketing & Distribution (Dubai, UAE) (Dec’03– Oct’06) Sales Manager - FMCG (Reporting to the CEO) Key Responsibilities & Achievements:  Responsible for obtaining profitable results through the sales team by developing the team through motivation, counselling, skills development and product knowledge development.  Manage the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships and creating an environment where customer service can flourish.  Responsible for managing the sales team, developing a business plan covering sales, revenue, and expense controls, meeting agreed targets, and promoting the organization’s presence throughout Lebanon  Resolve customer complaints regarding sales and service.  Monitor customer preferences to determine focus of sales efforts.  Coordinate and communicate with the suppliers  Determine price schedules and discount rates.  Recruiting and training staff  Assist in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales force; and sales promotion program plans.  Responsible for monitoring the performance of the sales team by establishing a system of reports and communications involving sales reports, cyclical sales meetings. Malco Group (Beirut, Lebanon) (Sep’00– Nov’03) Sales Supervisor - FMCG (Reporting to the Sales Manager) Promoted Sales Executive Key Responsibilities & Achievements:  Managed Beirut and Mount-Liban sales operations  Follow up on daily activities  Execute plans set by management  Handling the monthly forecasting  Planning for reorders according to monthly sales  Preparing the monthly competitor price survey  Running promotions whenever there’s a need to push sales up  Follow up on deliveries and make sure stock has reached my clients  Follow up on collections TRAININGS & CERTIFICATIONS  Certified PSS Professional Selling Skills provided by the British Institute – Dubai UAE  Certified KAM Key Account Management provided by the British Institute – Dubai UAE  Certified NMC Negotiation Master Class provided by the British Institute – Dubai UAE  Attended Managerial Leadership program provided by Pragma – Dubai UAE  Attended Customer Service Management Training provided by Mobi – Beirut Lebanon ACADEMIC DOSSIER  Bachelor in Management (Business Management ) from American University Of Science & Technology – Spring 2002  Lebanese Official BACC.2 - Emphasis of Science – Spring 1998 PERSONAL VITAE Date of birth: 15st Sep, 1979
  • 4. Nationality: Lebanese Languages Known: English, French, Spanish & Arabic Driving License: Valid U.A.E. and KSA driving license Address for Communication: Riyadh, Saudi Arabia References: Available on Request