Tushar Thube has over 26 years of experience in channel management, profit center management, business development, and client relationship management in the building material and consumer durable industries. He has held several senior managerial roles with reputable organizations, leading teams and managing key accounts and business growth. Thube has a track record of developing and implementing effective strategies to identify new market opportunities and increase sales and profits.

1. Tushar Thube Phone: +91-9820313966 / 9820223966 Email:tpthube@gmail.com
Having experience in Channel management / Profit centre management /Product management / Senior Managerial
Assignments in Business Development / Team Management /Client Relationship Management with reputed organisation.
SYNOPSIS
 An astute performer with more than 26years of experience in Building material industry / Consumer durable industry in Channel
management, Profit centre management, Business Analysis. Raw material management, Risk Management, Project Co-ordination,
Business Development, Clients Relationship Management through Architects, Contractors and Interior designers, dealers and
distributors.
 A keen implementer with abilities in devising effective strategies for augmenting business, identifying & penetrating new market
segments, promoting products for business excellence.
 Proven performer with an excellent track record in retail and corporate sectors across assignments.
 An enterprising leader with strong analytical, problem solving & organisational abilities & Team management.
 Goal driven performer with ability to coordinate and work with cross-functional teams. Successful in identifying opportunities and
non-performing areas for accelerated growth, thus raising bar, for self and the team.
ORGANISATIONAL DETAILS
Assistant Vice President
Mak Plywood Industires Pvt. Ltd. August 2014-Present
General Manager (Sales & Marketing, Plywood Panel Division)
Mayur/Mars Plywood India Pvt Ltd. March 2008- August 2014
National Head (Construction Chemical Industries)
Pidilite Industries Ltd. February 2007– February 2008
Regional Sales Manager (Marble Division)
NITCO Tiles Ltd. April 2005 – January 2007
Senior Manager (Handling Dealers & Distributions Channels)
Century Plyboards India Pvt Ltd. November 2001 - March 2005
Area Sales Manager (Dealers & Distributions Channels)
Godrej-Ge Appliances Ltd. May 1997 – October 2001
Area Sales Manager (Dealers & Distributions Channels)
Modi Hoover International Ltd. September1993 – April 1997
Senior Territory Officer (Dealers & Distributions Channels)
Eureka Forbes Ltd. February 1990 - September 1993
Areas of Expertise:
• Financial and Strategic Planning
• Team Management
• Centre Profit & Loss.
• Budget & Business Valuations
• Financial Risk Management
• Auditing and Compliance
• Business Development & Brand Management
• Market Research & Material Management
• Competitor Evaluation
• Marketing Plans
• Channel Management
• Key Account Management
• Product Promotions
• Branch Operation
• In-depth experienced across functions in multiple Targets.

2. Key Result Area:
Business Evaluation
 One point contact for entire west zone sales.
 Identifying the low performance branches and implementing corrective measures on the bullet time.
 Evaluating and measuring the branch performance on monthly quarterly and overall growth and business generated in a year.
 Constantly evaluating performance ration on all the level of the employees including RSM, ASM, BDM’s etc.
 Extracting more business on cross sells products or subsidiary products.
 Analysing weekly progress of the assigned targets and keeping all the team members posted on the same.
 Ensuring maximum utilisation of the available resources thus maintaining proper balance in the marketing cost and the assigned
budget for the month.
Planning & Implementation
 Implementing Marketing goals to ensure share of market and profitability of services.
 Developing and executing marketing plans and programmes, both short and long range to ensure the profit growth and expansion
of business.
 Introducing new schemes for the products promotions, creating new Marketing campaign, SMS activity, different rates for regular
customers, etc in order to maximize revenue for the company.
 Managing and monitoring entire cost per workstation as per approved budgets from the company. And other administrative
responsibilities in order to meet the assigned Business Plan.
 Monthly Bonus and running contest within the team members in order to keep all the team members motivated and proper flow of
business output.
 Processing of the products in the promised TAT Regular interaction and co-ordination with the operations in order to give prompt
services after sales.
 Review of centres performance on a weekly basis and making visits to all assigned branches.
 Making sales Presentation to Vice President and managing director for business plan in terms of targets, marketing cost, revenue
generation for the company, vendor payments, channel partners, dealer /agency management product promotion cost, and
abroad contest for the staff etc.
 Incentive slabs for Regional Sales Managers, Zonal Sales Managers, and Area Sales Managers etc.
 Corporate Promotion plan for all the products with the vendors and the associate partners for Pan India Services.
Business Development
 Cultivating relationships with the Executives and Relationship Managers for promoting actual solutions & Products through various
channels in branch.
 Reviewing & interpreting the impact of changes in competitor’s rates and attuning strategies accordingly with focus on retaining
the existing customers & developing new ones.
 Maintaining excellent relations with key clients, business groups to generate referrals as well as build avenues for additional
business.
 Managing both internal & external channel for business expansion & development.
 End to end closing of High net worth customers via direct interaction or with personal meetings.
 New Strategies for low performance branches and the plan of actions in order to make particular branch targets on the track.
 New Product Pricing & rates for separate set of customers.
 To take ownership of business challenges, responsibilities for actions, anticipating external pressure vs. reaction in positive
manner.
Team Management
 Managing people strength of 34 on payroll employees of the company.
 Training & building a team to manage various facets of Branch Targets, Company Compliance, operations for Pan India locations.
 Providing direction, motivation & training to all the team members for ensuring optimum performance.
 Maintained low levels of voluntary staff attrition through staff engagement programs.
 Recruiting, mentoring & training personnel & managers to deliver quality services in market.
 Helping Channels sales team to achieve set target and new schemes launched by the company.
Delinquency Analysis and Controlling measures
 Regular interaction with sourcing team and front liners in order to minimize the collection portfolio.
 Tracing out the skip customers.
 One Point contact for all Distributor's/ Dealers, builders, architects Contractors for various projects and in-house centre sales.
 Handling and functioning all the activities within designated budget which leads to smooth functioning of business.
 Handling all the brand awareness, promotion and marketing of the products in all local area to covers maximum individual
customers and the agencies.
 Keeping proper track of distribution and Appointment of Dealers in vacant areas.

3.  Working on large projects getting the product specified from architects & closing the deal with tailored made service as per
customer’s need.
 Motivating & leading a team of sales force towards achievement of budgeted sales targets.
 Monitoring performance & efficiency of the operation and the sales process of all the products.
 Conducting architect & contractor meetings, maintaining proper price ration.
 Proper Procurement of materials.
 Proper liaising and regular checkups of material management in the operations department and co-ordinating with logistic
operation and in terms of regular distribution of the material.
 Daily analysing of market condition and the competitor’s sales activities in the share of market.
Awards and Achievements
 Increased Projects sales by 43% in the year of 2002-2003 & 133% in the year of 2003-2004.
 Credited with Best Performer of consecutive three quarters in the year of 2002-2003.
 Awarded with Star Performer of the year in 2003-2004.
 Consistently increased the sale of refrigerator by 23% for the year of 1997-1998.
 Increased the sales volume of washing machine by 40% for the year of 1999-2000.
 Individually launched the USA make HOOVER and Side by side refrigerator for Premium segment in Mumbai.
 Delivered highest sale of 1100 vacuum cleaners for the month of October 1995 in the country.
 Delivered 40% of market share in the year of 1995-96 in vacuum cleaners.
 Credited with Best Sales Officer Award for West Zone in the year 1992 and 1993 for (TORO CAMP)
Certified with Business Trainings
 Sales Force Effectiveness – Conducted by Mercuri Goldmann (India) pvt.ltd.
 Personal Effectiveness / Growth – Conducted by Mr. Upen Choksi from Advait Int.
 Change leadership program – Conducted by Mr. Yawar Baig and Ass.
 Attitudinal Seminar – Conducted by Aporesh Acharya from MILT.
ACADEMIA
Courses University / Board Year
Graduation Mumbai University 1989
H.S.C Mumbai University 1986
S.S.C Mumbai University 1984
IT SKILLS: Internet Applications, Calls Management, Sales Tracker, All Functional Software, MS Office, SAP, LOS, LTS, BO and
Finance etc.
EXTRA CURRICULAM ACTIVITIES
 Secured positions in inter-collegiate Badminton tournaments actively involved in various committees in Degree College.
 Playing different musical instruments also performed as rhythm guitarist for the college band
LANGUAGES KNOWN
English, Hindi & Marathi.
PERSONAL DOSSIER
Date of Birth
25th September 1968
Nationality
Indian
Gender
Male
Maritial Status
Married

4. Mailing Address 501/B ‘URANUS, Vasant Galaxy,
Junction of M.G. Rd., and Malad Link Rd., Bangurnagar,
Goregaon (West), Mumbai – 400 104
Tushar Thube