The document provides a summary of Ayandeb Basu's professional experience and qualifications. It summarizes that he has over 14 years of experience in retail operations, sales, marketing, and business development. As the current Unit Head at Shopper's Stop Limited in Kolkata, he manages a store with over 250 employees and annual turnover of 82 crore rupees. Previously he worked as a Sales Associate at Tata Retail Enterprises Limited, where he exceeded his sales targets. He holds a Bachelor of Commerce degree from the University of Calcutta.

1. AYANDEB BASU
Kolkata, West Bengal, India | ayan_2k@rediffmail.com, ayan_y2k@yahoo.com| +91-9830373527
SUMMARY
A senior professional with 14+ years of experience in retail operations, sales & marketing, branch profitability
management, P&L management, customer relationship management, product development, business, business
development & revenue growth, brand building in the retail industry
Proficient in designing and effectuating strategies for enhancing business & revenue growth, managing operations in large
business environment, researching, analyzing, and interpreting consumer behavior, Adept at mapping market dynamics to
draw vital inputs to facilitate designing/realign marketing/sales strategies to combat competition and sustain leadership
position. Ability to nurture superior customer relationships that deliver significant sales growth. Strong orientation to
provide value to customers and satisfaction to partners
Efficient Team Leader & Team Player possessing demonstrable leadership capabilities in managing complex business
challenges and teams, mentoring & driving results through active engagement of employees in line with organization's
vision and goals
PROFESSIONAL EXPERIENCE
SHOPPER’S STOP LIMITED, Kolkata Jan 03 - till
date
An Indian retailing company promoted by the K Raheja Corp Group, started in the year 1991, the stores retails clothing,
accessories, handbags, shoes, jewelry, fragrances, cosmetics, health and beauty products, home furnishing and decor products
Unit Head (Senior Manager)
Spearheading the overall operations of 1 store in Kolkata and responsible for a turnover on INR 82CR with a team of 25
Managers and 250+ staff
 Providing leadership towards complete store operational requirements by scheduling and assigning tasks to
employees and following up on their performance
 Achieving financial objectives and managing the P&L by preparing an annual budget, scheduling expenditures,
analyzing variances, initiating corrective actions; achieved 110% of the set target
 Supervising the team members in conducting sales promotion activities for achieving the pre-defined sales target
and responsible for the achieving the EBIDTA budget and increase the profitability of the store
 Ensuring that operating cost is within the budget control and reduce the shrinkage while carrying out
responsibilities for achieving SOH & SOR budget
 Determines marketing strategy changes by reviewing departmental sales records and planning promotional
activities during festivals
 Identifying current and future customer requirements by establishing rapport with potential and actual customers
and other persons in a position to understand service requirements
 Handling various customer issues & complaints and resolving them within 48 hours, thus ensuring their
satisfaction with the product & service to enhance & sustain business
 Ensuring employees and customers are provided with a safe, secure and clean store environment; and also
ensuring that all legal compliances are maintained and followed
 Training, coaching, counseling, and disciplining employees; planning, monitoring, and appraising their job results
 Analyzing profit enhancement report and taking corrective measures while ensuring that the team undergoes the
requisite hours of training; sometimes responsible of imparting training to the team
 Increasing the share of in-house products and enhancing loyalty programs amongst customers
 Taking initiative for the CSR activity in the catchment
Significant Highlights:
 Achieved the top line by 110% and achieved the EBIDTA & PAT every year

2.  Awarded for the Best Unit Head in the region
 Trained and developed 15 CCA to DM and 4 DM to ROM
 Promoted by successfully clearing the assessment at each level from CCA to DM, then DM to ROM and ROM to Unit
Head
 Received Legacy Award for long service and loyalty towards the company
 Received certificate on participating in L.E.A.D (Leadership, Excellence, Accreditation Development Program)
 Received certificate from Dun & Bradstreet on participating in Executive Development Program on Fundamentals
of Finance
 Carried out a project successfully namely, Turn Around Strategy for Amritsar Store’
TATA RETAIL ENTERPRISES LIMITED, Kolkata Sep 01 – Jan
03
Sales Associate
 Achieved sales target of 120% during the tenure
 Recognized as ‘Best Sales Associate’ for achieving sales target
 Managed the operations of stock room for period of 3 months
ACADEMIC CREDENTIALS
2001 University of Calcutta
Bachelor of Commerce
PERSONAL
 Date of Birth: 16th January, 1979
 Language Proficiency – English, Hindi, Bangla
 Marital Status - Married