I'm Spencer Collins and this is my Personal Bond Exploration project for my online portfolio.

1. PERSONAL BRAND EXPLORATION
Spencer Collins
Project & Portfolio I: Week 1
January 9, 2022

2. Hey there, my name is Spencer Collins and I’m
from San Jose, California but born in Pittsburgh,
Pennsylvania. I’m in the Dan Patrick School of
Sportscasting at Full Sail University seeking a
bachelors degree for sportscasting. My vision in
life to to end up being a loving father and
husband. My professional goals are to broadcast
for the Pittsburgh Steelers or Pittsburgh Pirates
one day as a way to etch my name down in
Pittsburgh sports history. I’m a long way away
from that so until then I ‘ll have to work my but
off to get there.
IDENTITY
Caption

3. PROFESSION
Potential Job Titles:
• Sports Broadcaster
• Sports Analyst
• TV Production
BRAND ARCHETYPE - Hero
Archetype. When I write my sports
articles or do my podcasts I often
educate in a way that I believe
should be the way people look at
certain things in sports. I try to
convince people to value things in
sports.
Sports Broadcaster for Sports Media
Picture Relevant
to Your Industry
Goes Here
Caption

4. GOALS
Short Term: (Immediately After Graduation, 2023)
• Getting a job in the industry.
Mid Term: (2027)
• Land an on air job with a large corporation such as
FOX, ESPN, etc.
Long Term: (2040-2050)
• Be the on air radio or TV broadcaster for the
Pittsburgh Steelers or Pittsburgh Pirates.

5. References
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Critical Thinking
SOFT
HARD
Novice / Adept / Expert
Writing Novice / Adept / Expert
Communication Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Negotiation
SOFT
HARD
Novice / Adept / Expert
Persuasion Novice / Adept / Expert
Collaboration Novice / Adept / Expert
Leadership Novice / Adept / Expert

6. I help Sports Fans become more educated
and entertain them by Providing Information
and using Conversational Skills.
PROMISE

7. CREDENTIALS
Work Experience:
• Sales Associate, Advantage Industry,
Persuasion and Negotiation.
Education:
• High School Diploma, Gunderson High
School (2021)
• Sports Broadcasting Bachelors Degree, B.S., Full Sail University (Exp. 2023)
Leadership Roles:
• The managers often looked at me as the
responsible lead of the associated to look
over them and set an example. The big
brother of the team.
Caption

8. COMPETITION
Joseph Sims
Industry Experience:
• Worked at Montgomery Sports
Network
Education:
• High School Diploma, Gunderson High School (2021)
• Sports Broadcasting Bachelors Degree, B.S., Full Sail
University (Exp. 2023)
Leadership Experience:
• Maneger at Fruitaboawls
• Produced and Directed own show.
Skills and Proficiencies:
• Video Editing
• Acting
• Can play Guitar
Spencer Collins
Overall Online Presence:
• Lots of connections, professional headshot, length
profile, no articles, semi active on social media.
• Grade: Poor, 25 out of 100
Industry Experience:
• Called games on the Tars Sports
Network
Education:
• High School Diploma, Gunderson High School (2021)
• Sports Broadcasting Bachelors Degree, B.S., Full Sail
University (Exp. 2023)
Leadership Experience:
• Lead Sales Associate for Advantage Solutions.
Skills and Proficiencies:
• Critical Thinking.
• Writing Skills
• Negotiation Skills
Overall Online Presence:
• Not many connections. Created my own banner for my
newsletter. Many published articles on my own
newsletter.
• Grade: Poor, 40 out of 100
Spencer C.
Joseph Sims

9. COMPETITION
Parker Josef
Leadership Experience:
• Sales Manager at Fine Dining Italian.
Spencer Collins
HEADSHOT
Industry Experience:
• Pizza
Education:
• High School Diploma, Booker T High School (2021)
• Sports Broadcasting Bachelors Degree, B.S., Full Sail
University (Exp. 2023)
Skills and Proficiencies:
• Deductive Reasoning
• Oral Comprehension
• Communication Skills
Overall Online Presence:
• Not many connections, very active on social media,
customize LinkedIn URL.
• Grade: Poor, 30 out of 100
Industry Experience:
• Called games on the Tars Sports
Network
Education:
• High School Diploma, Gunderson High School (2021)
• Sports Broadcasting Bachelors Degree, B.S., Full Sail
University (Exp. 2023)
Leadership Experience:
• Lead Sales Associate for Advantage Solutions.
Skills and Proficiencies:
• Critical Thinking.
• Writing Skills
• Negotiation Skills
Overall Online Presence:
• Not many connections. Created my own banner for my
newsletter. Many published articles on my own
newsletter.
• Grade: Poor, 40 out of 100
Spencer Collins
Parker “The Chad”
Josef

10. BRAND POSITION
For Sports Fans who crave educational truthful
sports news, I provide facts, eye test evidence,
and advanced analytics because it is the new
generation of sports.
“SUSPENCE?”

11. NETWORKING &
MARKETING
Industry Events & Organizations
• None
Digital Marketing
• Primary Content: I’m going to be publishing sports news
articles and podcasts.
• Primary Tools: Instagram, Twitter, and all streaming
platforms.
• Website: I will use it as a way to track my sports journey as
well as provide resources to potential recruiters.
Picture of You
Goes Here
Caption

12. PROFESSIONAL DEVELOPMENT
Mentor
• Someone that has had 10+ years in the industry as an
on air talent or producer.
Formal Education
• Sports Broadcasting Bachelor Degree. 2023.
Technical Skills
• Project management. - all my full sail assignments
• Data analysis. - Usage of correct data.
Soft Skills
• Negotiation Skills. - when discussing my contract with
big corporations or endorsement deals for my brand.

13. Spencer Collins
You know boring sportscasting? Well, what I do is not only entertaining but
truthful and factually accurate. In fact, I have been read 5 stars on my
podcast by 8 of my listeners with no other ratings less than 5.
Me

14. References
27-2012.03 - media programming directors. O*NET OnLine. (n.d.). Retrieved January 10, 2022, from https://www.onetonline.org/link/summary/27-2012.03
Yahoo! (n.d.). Joe Buck won't call week 8 Saints-Bucs 'America's Game of the Week' on Fox. Yahoo! Sports. Retrieved January 10, 2022, from
https://sports.yahoo.com/joe-buck-won-t-call-153052586.html?src=rss