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Personal Brand Presentation

My Personal Brand Exploration

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PERSONAL BRAND EXPLORATION
Aaron Williams
Project & Portfolio I: Week 1
May 6th, 2023
My passion for sports has always been around since I was 5 years
old. Growing up I played many different sports such as football,
basketball soccer but I wasn’t sure if I could make a career out of
doing something with sports whether it’d be playing, officiating, or
even broadcasting. After graduating high school even though I knew
my playing days were behind me I wanted to still be part of the
sports that I love so I starting officiating youth and adult flag football
and soccer. My goal is to continue working on my passion to be
become a play-by-play sports broadcaster.
IDENTITY
PROFESSION
Potential Job Titles:
• Play-by-Play commentator
• Radio Announcer
• Sports Anchor
[Broadcast Announcer] for [The Sports Industry]
Hiring Managers or Recruiters at major sports companies
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• To update my resume with to highlight my previous job
experience and skills to match the role I am pursuing.
• I would reach out via email or LinkedIn to as my initial
contact with the hiring manager or recruiter.
• Once I made my initial contact with the recruiter or
hiring manager I would give about a week for a
response before I would follow up with that person.
PROFILE
PICTURE
Sr. Recruiter at ESPN
Michael Schulman
Outreach Plan:
• To update my resume with to highlight my previous job
experience and skills to match the role I am pursuing.
• I would reach out via email or LinkedIn to as my initial
contact with the hiring manager or recruiter.
• Once I made my initial contact with the recruiter or
hiring manager I would give about a week for a
response before I would follow up with that person.
PROFILE
PICTURE Talent Acquisition Recruiter
at NBC Sports
Gene White
Outreach Plan:
• To update my resume with to highlight my previous job
experience and skills to match the role I am pursuing.
• I would reach out via email or LinkedIn to as my initial
contact with the hiring manager or recruiter.
• Once I made my initial contact with the recruiter or
hiring manager I would give about a week for a
response before I would follow up with that person.
PROFILE
PICTURE Talent Acquisition Recruiter
at FOX Sports
GOALS
Short Term: (Immediately After Graduation, 2025)
• My short-term goal after graduation is to send out my
resume and find a job in my career path.
‣I plan on sending my resume to 3 of the top
sports companies. (ESPN, NBC, FOX)
Mid Term: (2025-2026)
• Network with the different experts in the sports world
to gain the knowledge necessary to be a successful
sports commentator.
‣Network 15-20 different people in my field of
work via in person or LinkedIn.
Long Term: (YEAR)
• To grow my brand awareness online in the sports
world.
‣Starting my own podcast discussing the world
of sports. This will increase my personal brand
and bring more awareness on my social media
platforms.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Data base user interface and
query software
SOFT
HARD
Novice / Adept / Expert
Music or sound editing software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Spreadsheet software
SOFT
HARD
Novice / Adept / Expert
En
ter
pri
se
re
so
ur
ce
pl
an
ni
ng
E
R
P
sof
tw
ar
e
Working with Computers Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
Ad

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Personal Brand Presentation

  • 1. PERSONAL BRAND EXPLORATION Aaron Williams Project & Portfolio I: Week 1 May 6th, 2023
  • 2. My passion for sports has always been around since I was 5 years old. Growing up I played many different sports such as football, basketball soccer but I wasn’t sure if I could make a career out of doing something with sports whether it’d be playing, officiating, or even broadcasting. After graduating high school even though I knew my playing days were behind me I wanted to still be part of the sports that I love so I starting officiating youth and adult flag football and soccer. My goal is to continue working on my passion to be become a play-by-play sports broadcaster. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Play-by-Play commentator • Radio Announcer • Sports Anchor [Broadcast Announcer] for [The Sports Industry]
  • 4. Hiring Managers or Recruiters at major sports companies TARGET AUDIENCE Amy Riley Outreach Plan: • To update my resume with to highlight my previous job experience and skills to match the role I am pursuing. • I would reach out via email or LinkedIn to as my initial contact with the hiring manager or recruiter. • Once I made my initial contact with the recruiter or hiring manager I would give about a week for a response before I would follow up with that person. PROFILE PICTURE Sr. Recruiter at ESPN Michael Schulman Outreach Plan: • To update my resume with to highlight my previous job experience and skills to match the role I am pursuing. • I would reach out via email or LinkedIn to as my initial contact with the hiring manager or recruiter. • Once I made my initial contact with the recruiter or hiring manager I would give about a week for a response before I would follow up with that person. PROFILE PICTURE Talent Acquisition Recruiter at NBC Sports Gene White Outreach Plan: • To update my resume with to highlight my previous job experience and skills to match the role I am pursuing. • I would reach out via email or LinkedIn to as my initial contact with the hiring manager or recruiter. • Once I made my initial contact with the recruiter or hiring manager I would give about a week for a response before I would follow up with that person. PROFILE PICTURE Talent Acquisition Recruiter at FOX Sports
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • My short-term goal after graduation is to send out my resume and find a job in my career path. ‣I plan on sending my resume to 3 of the top sports companies. (ESPN, NBC, FOX) Mid Term: (2025-2026) • Network with the different experts in the sports world to gain the knowledge necessary to be a successful sports commentator. ‣Network 15-20 different people in my field of work via in person or LinkedIn. Long Term: (YEAR) • To grow my brand awareness online in the sports world. ‣Starting my own podcast discussing the world of sports. This will increase my personal brand and bring more awareness on my social media platforms.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Data base user interface and query software SOFT HARD Novice / Adept / Expert Music or sound editing software Novice / Adept / Expert Active Listening Novice / Adept / Expert Reading Comprehension Novice / Adept / Expert Spreadsheet software SOFT HARD Novice / Adept / Expert En ter pri se re so ur ce pl an ni ng E R P sof tw ar e Working with Computers Novice / Adept / Expert Active Listening Novice / Adept / Expert Reading Comprehension Novice / Adept / Expert
  • 7. I promise to preform my role to the best of my ability to meet company goals. [WHO?] [WHAT?] [HOW?] PROMISE
  • 8. CREDENTIALS Work Experience: • Training Developer responsible for graphic user interface web-based design Education: • Sports Broadcasting Program, Full Sail University (2025) Awards: • Employee of the month for best Web Design.
  • 9. COMPETITION Brian Sexton Industry Experience: • Sportscaster-Writer-Reporter-Speaker Education: • University of Kansas Leadership Experience: • Television broadcaster for the Jacksonville Jaguars Skills and Proficiencies: • Writer • Radio speaker Aaron Williams Overall Online Presence: • Over 3K followers on LinkedIn HEADSHOT HEADSHOT Industry Experience: • N/A Education: • Nease High School Class of 2012 • Currently enrolled at Full Sail University Leadership Experience: • Former Training Developer at ARS National Skills and Proficiencies: • Graphic user interface web-based design Overall Online Presence: • No online connections but hope to change that in the future.
  • 10. COMPETITION Mike Tirico Noteworthy Experience: • Over 25 years sportscasting experience with ESPN • Currently commentator for NBC’s SNF Aaron Williams HEADSHOT HEADSHOT Industry Experience: • Sportscaster Education: • Syracuse University Skills and Proficiencies: • Earned the Sports Emmy for Outstanding Sports Personality. Overall Online Presence: • Over 500K followers on twitter Industry Experience: • N/A Education: • Nease High School Class of 2012 Leadership Experience: • Former Training Developer at ARS National Skills and Proficiencies: • Graphic user interface web-based design Overall Online Presence: • No online connections but hope to change that in the future.
  • 11. BRAND POSITION For the hiring managers who are targeting sportscasters, I will provide high energy and integrity that will be different and unique from my competitors. AARON WILLIAMS
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Brand Innovation Summit ‣ June 7th-8th | Chicago • Sports Media Innovators ‣ November 2nd | New York • Intercollegiate Athletics Forum ‣ Dec 6th-7th | Las Vegas Digital Marketing • Primary Content: The content that I would publish online my own podcast discussing the latest sports topics • Primary Tools: I would use twitter and Instagram to promote my podcast.
  • 13. PROFESSIONAL DEVELOPMENT Mentor • My professors at Full Sail University. Formal Education • Sports broadcasting program Technical Skills • Adobe Premier Pro – LinkedIn Learning, December 2023 • Adobe After Effects – LinkedIn Learning, December 2023 • Adobe Illustrator – LinkedIn Learning, December 2023 Soft Skills • Active Listening- LinkedIn Learning, December 2023 • Critical Thinking - LinkedIn Learning, December 2023 • Social Perceptiveness - LinkedIn Learning, December 2023
  • 14. Aaron Williams The job of a Sportscaster is to bring excitement to the game people are watching. To get them out of their seat so they can remember the awesome moments during the game. That is kind of energy I will bring with my style of Sportscasting Picture of You Goes Here
  • 15. REFERENCES Riley, Amy. (2023) https://www.linkedin.com/in/amy-riley-3629677/ Schulman, Michael. (2023) https://www.linkedin.com/in/mikeschulman/ White, Gene. (2023) https://www.linkedin.com/in/gene-white- 1a891a8/ Onetonline.com (2023) https://www.onetonline.org/link/summary/27-3011.00

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.