2. My knowledge and passion for sports comes
from the countless hours spent watching games
and researching my favorite players and teams.
This has led me to want to delve deeper and
become more familiar with the stories behind
some of the greatest sports moments from a
players perspective. I hope to become more
active within the broadcast field and use my
knowledge of sports and sports history to
engage with fans from across the world.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• News Anchor
• News Reporter
• Radio Talk Show Host
BRAND ARCHETYPE – As an
“Entertainer” archetype, its my duty to provide my
audience with a sense of playfulness and excitement.
To remind the audience to not be so serious and show
the lighter side of the moment.
Broadcast Journalist for Turner Sports
Picture Relevant
to Your Industry
Goes Here
4. ESPN, Warner Media/Turner Broadcasting System
TARGET AUDIENCE
Ben Spitalnick
Outreach Plan:
• Develop a professional portfolio.
• Contact via email or connect through LinkedIn.
• Follow up on initial contact within 3 months.
PROFILE
PICTURE
Senior Director, Broadcast Talent
Relations at Turner Sports
Amy Riley
Outreach Plan:
• Work towards establishing my own brand. Develop
videos and/or blogs in relation to my work.
• Contact through email with resumé submission.
• Follow up on initial contact within 3 months.
PROFILE
PICTURE
Senior Recruiter at ESPN
Kevin McDonnell, MBA Outreach Plan:
• Develop a professional portfolio. Establish some type of
brand recognition.
• Complete and submit audition tapes.
• Follow up on initial contact within 3 months.
PROFILE
PICTURE
HR – Talent Acquisition at ESPN
5. GOALS
Short Term: 2025
• Obtain an internship or entry level position with my
desired career field.
‣ An internship or entry level position with a new
station, or as a weekend analyst for a year or a
maybe longer is a perfect introduction into
broadcasting
‣ Mid Term: 2035
• To be an established broadcast journalist with a
reputable brand.
‣ After learning more about the broadcast business
and finding my footing, I wish to work for a major
network for at least 5 to 10 years before building
my brand and pursuing my own show.
‣ Long Term: 2045
• To host my own sports radio or talk show.
‣ 20 years removed from receiving a degree. I hope
to be a pioneer with the broadcast field. I wish to
be the host of my own interactive sports show.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Office suite software
SOFT
HARD
Novice / Adept / Expert
Desktop publishing software Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Presentation software
SOFT
HARD
Novice / Adept / Expert
Word Processing software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
7. I hope to keep my audience engaged and
entertained with up to the minute stats,
breaking news, and the most entertaining
stories about their favorite athletes and
teams.
PROMISE
9. COMPETITION
Ryan Maurice
Industry Experience:
• None
Education:
• Sportscasting – BA – Full Sail University
Leadership Experience:
• Founder and host of The Mo Sports Show.
Skills and Proficiencies:
• Speaking - 0 endorsements
• Writing – 0 endorsements
• Active Learning - 0 endorsements
YOUR NAME
Overall Online Presence:
• No industry experience. Some education. Some
leadership qualities. Some skill. Little to none online
presence.
HEADSHOT HEADSHOT
Industry Experience:
• None
Education:
• Sportscasting – BA – Full Sail University
Leadership Experience:
NONE
Skills and Proficiencies:
• Active Listening - 0 endorsements
• Reading Comprehension – 0 endorsements
• Active Learning – 0 endorsements
Overall Online Presence:
• No online presence. No industry experience. Some
education. No noteworthy leadership experience. Poor
Grade.
10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• ESPN Anchor (1989 – 2006)
• Sports Emmy Award for Outstanding Sports Personality
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
Over 40+ yeas
Education:
Dayton University
Skills and Proficiencies:
• Speaking - 0 endorsements
• Writing – 0 endorsements
• Persuasion – 0 endorsements
Overall Online Presence:
• Major Online Presence.
Industry Experience:
• None
Education:
• Sportscasting – BA- Full Sail University
Leadership Experience:
• None
Skills and Proficiencies:
• Active Listening - 0 endorsements
• Reading Comprehension– 0 endorsements
• Active Learning – 0 endorsements
Overall Online Presence:
• No industry experience. Some education. No
noteworthy leadership experience. Limited skills. No
online presence. Poor Grade.
11. BRAND POSITION
The way fans consume their sports is changing.
We don’t want to be your typical sports show.
Through live videos, daily blogs, and uploaded
videos, we wish to not only engage and interact
with fans all over the world, but we hope to
entertain them as well.
“JAMES BONG”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Black Sports Business Symposium
‣ April 13 -15, 2023 | Atlanta, GA
• National Association of Broadcasters Show
‣ October 25 - 26, 2023 | New York
• Nextgen Broadcast Conference 2023
‣ June 13 – 15, 2023 | Washington, D.C.
Digital Marketing
• Primary Content: Short videos or blogs post that deliver the
latest news, stories and stats from across the sports
landscape.
• Primary Tools: Social sites such as Facebook, Twitter, and
Bleacher Report can all be used as platforms to build a core
following and fan base. Sites such as Instagram, YouTube,
and TikTok will serve as platforms for our videos, blog posts,
and shorts.
• Website: My portfolio will be available on sites such as
LinkedIn and Glass Door. In the future, I hope to develop my
own website that will allow me to produce and distribute my
own content.
Picture of You
Goes Here
13. PROFESSIONAL DEVELOPMENT
Mentor
• I play to read more blogs and view more content from
some of my favorite content creators.
Formal Education
• Sportscasting – BS – Online Program, Full Sail
University, May 2025
Technical Skills
• Analytical or scientific software
• Data base user interface
• Video creation and editing software
Soft Skills
• Active Listening
• Complex Problem Solving
• Persuasion
14. James Bong
Want a different way of consuming your sports information and stories about
your favorite teams and athletes? With our new ways of delivering sports
news and sharing stories, we strive to keep our audience engaged and
entertained.
Picture of You
Goes Here
15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
