portfolio 1

1. PERSONAL BRAND EXPLORATION
Justin Taylor
Project & Portfolio I: Week 1
October 1st, 2023

2. My name is Justin Taylor. I currently have 3
years of experience in sportscasting which
includes commentary for FIBA, announcing at
USA Softball Complex, and broadcast
production work for NBA2K. I believe in
delivering the best possible experience for an
audience because its what they expect of the
company that employs me. I feel that my desire
to routinely improve upon the experience I
provide makes me unique compared to others.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Host
• Radio Announcer
• News Anchor
BRAND ARCHETYPE - I feel that
my Entertainer brand archetype fits
me well. I love to live in the moment,
especially when sharing sports with
my voice.
Broadcast Announcer for Sports Broadcasting
Picture Relevant
to Your Industry
Goes Here

4. Managers for Professional Sports Teams including MLB, MiLB, NB
TARGET AUDIENCE
Alex Freedman
Outreach Plan:
• Continue my work with the OKC Dodgers in gameday
production
• Attempt to gain a deeper connection as I interact with
him during moments of free time and explain my goals
while with the organization.
PROFILE
PICTURE
Communications Director at
OKC Dodgers
Jason Quintero
Outreach Plan:
• I will connect via LinkedIn with a note to explain my
goals and what I hope to do for the organization.
• I will reach out via email extending my information and
hope to connect further with them showing what I have
to offer.
PROFILE
PICTURE
Sr. Manager of Game
Presentation and
Entertainment at OKC
Thunder
Chris DeRuyscher Outreach Plan:
• I will connect via LinkedIn with a note to explain my
goals and what I hope to do for the organization.
• I will reach out via email extending my information and
hope to connect further with them showing what I have
to offer.
PROFILE
PICTURE
Sr. Director Ballpark
Entertainment at Texas
Rangers

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Earn a broadcasting position with a professional
sports team
‣Reach out to at least one representative of
each professional team via LinkedIn, email or
any other means of professional
communication.
Mid Term: (2030)
• Earn a position as either a play-by-play commentator
or a Public Address Announcer for a professional
sports team
‣Progress to my preferred position via
promotion or applying to other teams when
openings come available.
Long Term: (2045)
• Be a recognizable program icon as “the voice”
‣Have a large following on various platforms
with fans who identify me based on my position

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Premiere Pro
SOFT
HARD
Novice / Adept / Expert
Adobe After Effects Novice / Adept / Expert
Public interaction skills Novice / Adept / Expert
Improvisation skills Novice / Adept / Expert
Word Processing
SOFT
HARD
Novice / Adept / Expert
Soundboard operation Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Script reading Novice / Adept / Expert

7. I will use my training and resources to create
an entertaining production for fans of a
professional organization.
PROMISE

8. CREDENTIALS
Work Experience:
• Play-by-Play announcer at FIBA
• P.A. Announcer at USA Softball Complex
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Roles:
• Lead a team to create a live esports
broadcast for a client.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Chuck Morgan
Industry Experience:
• 38 years as P.A. Announcer for the
Texas Rangers
Leadership Experience:
• Executive Vice President, Ballpark Entertainment,
Promotions and Productions
Skills and Proficiencies:
• Public Speaking
• Vocal Clarity
• Team Management
Justin Taylor
Overall Online Presence:
• 0 connections, professional headshot on team site,
custom banner, high return value on search results,
moderate social media presence.
• Grade: Average, 50 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 2 Years as P.A. Announcer with USA
Softball Complex and other various
employers
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Experience:
• Lead a team to provide an esports broadcast for a
client.
Skills and Proficiencies:
• Script Reading
• Public Speaking
• Improvisation Skills
Overall Online Presence:
• 2 connections, custom banner, professional headshot,
no articles, mild to moderate activity on social media,
customized LinkedIn URL.
• Grade: Poor, 20 out of 100
Education:
• Unknown

10. COMPETITION
Alex Freedman
Noteworthy Experience:
• Communications Director/Play-by-Play announcer for
the OKC Dodgers
• Play-by-Play announcer for Mid-America Christian
University
Justin Taylor
HEADSHOT HEADSHOT
Industry Experience:
• 17 Years in broadcasting including 11
years as a Play-by-Play announcer
Education:
• Journalism & Political Science, B.S.,
NorthwesternUniversity (2006)
Skills and Proficiencies:
• Media Relations- 25 endorsements
• Social Media- 18 endorsements
• Voice Over- 3 endorsements
Overall Online Presence:
• 500+ connections, Professional Headshot, Custom
Banner, Great amount of social media presence,
• Grade: Superior, 70 out of 100
Industry Experience:
• 2 Years as P.A. Announcer with USA
Softball Complex and other various
employers
Education:
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Leadership Experience:
• Lead a team to provide an esports broadcast for a
client.
Skills and Proficiencies:
• Script Reading- 0 endorsements
• Public Speaking- 0 endorsements
• Improvisation Skills- 0 endorsements
Overall Online Presence:
• 2 connections, custom banner, professional headshot,
no articles, mild to moderate activity on social media,
customized LinkedIn URL.
• Grade: Poor, 20 out of 100

11. BRAND POSITION
For professional sports teams who are looking for
a sportscaster, I provide a mix of old school
professionalism with a modern twist because a
gap in generations doesn’t stop them from being
sports fans and I want to cater to all fans.
JUSTIN TAYLOR

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2023 MiLB TeamWork Online Career Fair
‣ Oct. 5th | Virtual Event
• MiLB Southwest Regional Career Fair- Hosted by the
Tulsa Drillers
‣ Nov. 17th | ONEOK Field, Tulsa, OK
• Colorado Sports & Entertainment Career Fair By the
Denver Nuggets
‣ Nov. 29th | Ball Arena, Denver, CO
Digital Marketing
• Primary Content: Video and audio clips of previous paid work
as well as content created while studying at Full Sail
University
• Primary Tools: TikTok and X where I will post videos as well
as images of venues and events I have worked.
• Website: Social media and digital portfolios as well as future
websites created for my brand.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I hope to find a mentor that has a wide variety of
gameday production and broadcasting experience.
Someone who can show me the different paths I can
take. Hope to establish a mentorship by 2025
Formal Education
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Technical Skills
• Black Magic broadcast controller by August 2025
• Advanced Adobe After Effects by August 2026
Soft Skills
• Technical communication skills by August 2025
• Voice Clarity skills by August 2025
• Script Writing Skills by August 2025

14. Justin Taylor
You know how some sportscasters are not relatable to modern fans? Well,
what I do is connect with fans of all generations with my connection to
younger demographics in gaming and social media while also having an
understanding of the older generations with the relationships I built with
those from that demographic. In fact, I have received multiple compliments
from fans of all ages due to my old school professionalism while including
modern phrases and terminology.
Picture of You
Goes Here

15. REFERENCES
Broadcast Announcers and Radio Disc Jockeys. (n.d.).
www.onetonline.org.
https://www.onetonline.org/link/summary/27-3011.00
Meet Sports Employers Face-To-Face At Our Career Fairs &
Networking Events. (n.d.). TeamWork Online. Retrieved
October 2, 2023, from
https://www.teamworkonline.com/pages/events
Chuck Morgan | Texas Rangers. (n.d.). MLB.com. Retrieved
October 2, 2023, from https://www.mlb.com/rangers/team/front-
office/chuck-morgan
(n.d.). Alex Freedman LinkedIn Profile. Retrieved October 1,
2023, from https://www.linkedin.com/in/alex-freedman-
8b4a011a/
(n.d.). Chris DeRuyscher LinkedIn Profile. Retrieved October 1,
2023, from https://www.linkedin.com/in/chris-deruyscher-
3129985/
n.d.). Jason Quintero LinkedIn Profile. Retrieved October 1,
2023, from https://www.linkedin.com/in/jason-quintero-
0471785/