Magazine ad research

1. The band and album name is
written at the top of the
magazine ad so it stands out
from the rest of the text.
Each band member is
shown holding an
instrument which is one
of the conventions of a
music video. It also
shows that they are an
acoustic band.
The ad is taken up by
four equal squares of
each band member,
showing how they all
play an equal
importance in the
band.
NME is a well known
and largely valued
music magazine.
Therefore, having
their quote as the
first text which isn't
the artist/album name
will attract the
audience attention.
Also, the fact that it is
a positive review from
NME will reflect well
on Mumford & Sons.
There are more singles
from Mumford & Sons
which will enlighten the
audience who aren't as
familiar with them, on
what their music taste is
like.
The record labels which have to
be displayed legally, are in the
smallest writing because it is not
what the audience would be
most interested in.

2. Katy Perry is in a
fairly revealing
outfit which
would attract a
male to her
female features
such as her legs
etc. This would
possibly engage a
male audience.
Katy Perry is the
artist and having
her take up most
of the ad allows
the audience to
connect the artist
with the song. For
example, if you
have not heard he
song but have
seen the artist, or
heard the song
and never seen
the artist, it allows
the audience to
make that
connection.
The album cover is the same as the background for the
magazine ad which is good advertising as it will make the
album recognisable to the audience who has seen the advert
during marketing.
The name of her
new single is
written on the
advert, just above
of the release date
which is the whole
point of the ad, to
let people know
when the song is
being released.
She is looking directly at the camera
which makes it more personal as if she
is looking to sell specifically to the
reader.
People who know Katy Perry will
recognise this writing as it is used
on all her albums and products.
This is a USP of hers, and with it
being the most noticeable part of
the advert, bar the image of her,
and written in
bright pink,
makes it stand
out from the rest
of the text that is
on the advert.