My radio research

1. Radio station
Heart radio
Songs:
1- Can’t stop the feeling-Justin Timberlake Pop music
2- U Sure do- Strike Dance/house
3- Who do you think you are- Spice girls? Pop song
Advertisements:
Volkswagen car advert.
Blue cross.
Tesco Mother’s Day deals advert.
The target audience for the station is probably people who are 20+ as a kids radio station
wouldn’t have adverts for cars and adverts about the blue cross, again the music supports
that it is aimed more at older people as those songs aren’t the kind of songs younger people
listen to. However younger people could be made to listen to it if their parents listen to this
music in their car.
BBC Radio 2:
Songs:
Elvis Presley- Always on my mind
Beatles- Let it be
Johnny Nash- I can see clearly now
Advertisements:
More than home insurance
Cancer UK
Waitrose.
Clearly aimed at older people as the songs are quite old and aren’t what younger people
listen to, the adverts also suggest that it is a radio station aimed at older people as younger
people don’t really need to know about home insurance and Waitrose wine deals. The genre
for these songs is old pop and rock and these songs were all from the 70’s as it was a radio
show all about 70’s music for an hour.
Local radio:
Songs:
Dancing in the moonlight.
Local song- don’t know what it was called
“”

2. Radio station
Advertisements:
News in the local area, things going on in the area.
Heritage lottery advertisement.
Task 2
The podcast is different to a radio broadcast because they are talking about films and it
doesn’t have any music and is just a conversation about a certain topic whereas a radio
show contains things like music, talking about events happening in the world and
advertisements from different businesses. A podcast is also different because it is talking
about 1 subject whereas a radio show contains lots of different subjects. A podcast is also
different to a radio show as a radio show is probably fact based whereas the people hosting
the podcast show are more inclined to give their opinion about a subject and won’t be
judged because of it because it is there opinion, a podcast like this is also good as it gives
viewers and idea about what the films are like and might help them decide whether they
want to see the film or not and can use there people’s opinions to decide.
The audience probably varies as to what the podcast is about, in this podcast the audience is
probably film enthusiasts who want to know what the new releases are about and to get an
insight into what the films are about. So I think the target audience depends on what the
subject is about.