Essay On Radio

History of Radio Essay
Radio History
The radio has evolved over time. The radio we listen to today has a different format, purpose, viewer
reach, and clarity than it did before the 1950s. The radio has survived the threat of the television
industry by changing with the times. It has been dealt with in the law through acts and the creation
of the government regulating agency (FCC). Today the radio is the cheapest and most affective way
to communicate with everyone around the world. It began with the invention of the telegraph by
Samuel Morse in 1844 and developed as the knowledgeable minds of inventors and engineers
worked from the late 1800s to the present to create the powerful communications medium we know
today as the radio.
The radio was...show more content...
In 1906 the first voice and music broadcast was transmitted from Brant Rock, Massachusetts to
ships in the Atlantic Ocean by Reginald Fessenden (Ditingo 16). These men and many more
inventors and innovators played crucial roles in early radio expansion. One of the biggest names in
radio is David Sarnoff. He envisioned radio as a product that could be used in the everyday
household for music, news, and information.
As this technology developed so did the businesses that would profit from it. In 1919 radio set or
"radio music box's" proposed by Sarnoff were sold to the public as a result of his persistence
(Keith 2). In the same year the Radio Corporation of America (RCA) was established to market
wireless radio receivers manufactured by Westinghouse and General Electric (Ditingo 16). A
Westinghouse engineer, Frank Conrad, had run an unofficial radio station with music and new to a
few of his friends. Noticing the rise in sales after his broadcasts Westinghouse formed the first
professional station in Pittsburgh in 1920. KDKA became the first U.S. station to offer regularly
scheduled broadcasting (Smulyan 14).
In the 1920's radio as a mass medium grew in popularity. During these early broadcasts one would
hear a variety of music, talks, poetry, plays, sports, and news in one broadcast (Smulyan 94). In
1922 commercials became a way to pay for radio. In 1923 stations WEAF New York and WNAC
Boston were the first stations to simultaneously air the world
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Essay about How to Present a Radio Show
"Console Wars" is a ten–minuet, student made, factual, radio show about gaming. The original
idea was to create a show that both entertaining for gaming fans but would still be accessible for
people who do not consider themselves gaming fanatics and also factual, so that people would
finish listening to the show feeling like they had learning something. The radio show we wanted to
make was to be something that would go into a decent amount of detail about gaming without
being too confusing to people who do not have an extensive knowledge of the gaming world. The
reason we picked the topic of gaming was because, out of our group of five, three group members
felt they had a decent knowledge about gaming and we felt it would be an interesting...show more
content...
I also thought what made it really good was that the presenters really knew what they were taking
about and were clearly passionate about the topic, this was something which we tried to have in
our radio show because enthusiasm and passion about an topic can make it interesting and
something that people want to hear about. The podcast 'Stuff you should know' by
HowStuffWorks.Com is a factual based podcast which is trying to teach you stuff about a
different subject each week but it also comes across as really entertaining. What they do really
well is keep the audience interested even if they have no immediate interest in the chosen topic.
We also had to do research into how to make a successful radio show. One the tool I used was
"Essential Radio Skills" by Peter Stuart that gives the message of how important the listeners are
to a radio show and that they should be away be kept in mind that the radio show is being made
for them and you need to think if an audience we be about to relate to what is being said and the
format it is being given to them. Also Stuart talks about keeping your target audience in mind
thinking about whom you are trying to reach and what message you are trying to send to them.
Another was the book "The Radio Handbook" by Carole Fleming that says, "All radio is about
connecting

How Did Radio's Influenced Popular Culture
Beginning as a network of wires into early widespread communication, the radio transformed into
an expansive producer and platform for conveying various forms media and information. Radio,
even in its earliest days, was the first platform to hold both a regular and widespread audience.
Radio allowed easy access of presented media and information to various groups of people on a
massive scale. This allowed the radio mass communication of any single piece of media, such as
music or news, to anyone in the national audience. For example in the Americas, radio became a
very important tool that grew as a sphere of influence in the Americas and its culture and
sub–culture. In the Americas, radio in its earliest stages set up the path to creating a...show more
content...
America's Top 40 was able to resist splintering until the early 90's where stations that Aired
Kasem's show would no longer tolerate his openness to whatever made the sales charts (Fisher
2014). With the rising popularity of Rap, radio culture naturally diverged into further
demographics, with the ideal model for unification becoming closer to a niche show. America's
Top 40, made countdowns into separate shows for each genres to compensate for the
fragmentation of musical media (Yahr 2014). This still gave its listeners a greater variety of music
than they could get from listening to other local radio stations. Despite its profound effect on both
Radio Media and its listeners began to splinter, with Kasem's show falling off air in the early 2000's
due to the newer on–demand culture (Fisher 2014). The changing culture of music culture in
America changed what groups connected on associated with, yet the influence of media can dictate
the social and economic trends of a nation as shown by Americas top 40's focus on the top selling
songs. Kasem cultivated music into the countdown format appealing to his listeners with an
organized collection of music that appealed to his listener's sense of identity (Yahr 2014). While
ultimately America's Top 40 retired from broadcast, Music media in many ways was able to hold
itself together yet still splintered off in different directions without completely fragmenting. In the
70's onward America's sense of community through music was still bound to entities of music radio
they were not so drastically different from each

The Advantages Of Radio
Advantages of Radio Radio is a much more portable medium than televison and allows the
listener to carry on listening while on the move. The pictures are better on radio. The listener uses
their own imagination to conjure up for example, what the characters in a radio play look like,
they can imagine the romantic hero in a way that they prefer or be frightened by a monster of their
own imagining. They are freed up to produce the images that they want. Many television writers
started in radio and many successful television formats were tried out on radio first. Radio
programmes are so much cheaper to produce on radio, producers are far more willing to invest time
in encouraging new writers and supporting them through the early stages if they show promise.
...show more content...
Electromagnetic waves are a combination of electrical and magnetic fields that overlap. The radio
converts these electromagnetic waves, called a signal, into sounds that humans can hear. Radios
are a part of everyday life. Not only are they used to play music or as alarms in the morning, they
are also used in cordless phones, cell phones, baby monitors, garage door openers, toys, satellites,
and radar. Radios also play an important role in communications for police, fire, industry, and the
military. Although there are many types of radios–clock, car, amateur (ham), stereo–all contain the
same basic components. Radios come in all shapes and sizes, from a little AM/FM "Walkman" to a
highly sophisticated, multi–mode transceiver where both the transmitter and receiver are combined
in one unit. The most common modes for a broadcast radio are AM (amplitude modulation) and FM
(frequency modulation). Other modes used by ham radio operators, industry, and the military are
CW (continuous wave using Morse code), SSB (single sideband), digital modes such as telemetry,
radio teletype, and PSK (phase shift

Radio Essay
Radio
Radio becomes Americas second national mass medium after magazines
– 99% of American's homes have radios
– 95% of American's cars have radios
– 40% of Americans listen to the radio between 6 am and midnight
– 7% of Americas bathrooms have radios in them
Radio: A technologicalLeap
1835 Samuel F. B. Morse demonstrates his electromagnetic telegraph system
March 10, 1876 Alexander Graham Bell sent a message to his associate Thomas Watson with the aid
of his new invention, the telephone
Heinrich Hertz experiments with radio waves that become known as Hertzian waves and leads to the
development of radio broadcasting...show more content...
Wells story "War of the Worlds"
This episode demonstrated how easily alarming information could be innocently misrepresented
Radio Networks Expand
David Sarnoff launches NBC
January 1927 NBC formed two networks: o Red Network o Blue Network
RCA continued as the worlds largest distributor of radios
William S. Paley starts CBS
Paley became the nemesis of NBC, and the competition developed American Broadcasting
Edward Noble buys American Broadcasting Company (ABC) for $8 million
Radio in the T.V. ERA
The FCC license FM to compete with television
Licensed recordings launch Disc

Essay on Radio Creating a Shared Culture
When the world was still dominated by a purely oral culture, the term shared culture was not even
a possibility. The switch to literate culture and the invention of writing was the gateway to the
beginning of a shared culture as it allowed ideas to travel without the boundaries of location that
were previously in place. The notion of having a shared culture only further increased with the
introduction of the telegraph and telephone as it allowed for not only the sharing of ideas with
people over great distances, but it did so in an efficient time frame that made it possible for people
to be reading the same stories at the same time. This was the first step in creating a unity as having a
shared foundation of knowledge is what brought...show more content...
This was very obvious in the time of the Titanic as radio acted as the line that connected the ship
to broadcasters and then broadcasters to the rest of the public. However, in this case the ease of
the radio was not as welcomed. As stated in Communication in History chapter 27, it was
incredibly easy for amateur broadcasters to interfere with radio signals and in this case one those
people passed along the message that all passengers of the titanic were safe. When the opposite was
found to be true everyone was outraged, but it was still a feeling that was shared by the nation and
that knowledge united people. As for events that hit closer to home, nothing hit worse than the Great
Depression. As stated by Christopher Sterling and John Kittross, when the depression hit Roosevelt
began his fireside chat program that was extremely popular with the American public. Radio made
these chats seem like the president was having an intimate conversation with each person which
helped to boost morale and encouraged unity among the people. The same idea occurred during war
time, specifically during the coverage of Munich, when broadcasters created the Roundtable
program (Murrow, pg. 44). Further into the war radio was able to inform Americans about the
events taking place in Europe and once again enable them to form their own opinions on the matter
while still being a part of the larger mass society.
As radio started to get more specialized, programming

Internet Radio Essay
Internet Radio
When a new technology is pioneered or discovered it is often the case that this new technology is
used to emulate the function of old technologies, for example, when Marconi was inventing the radio
he was trying to emulate the function of the telegraph system and saw the defracation of radio waves
as an obstacle. Eventually these new technologies mature and the advantages and disadvantages are
weighed up and used in their most effective capacity. Internet radio is a prime example of this kind
of technology convergence, which uses the world wide web, "the publicly available worldwide
system of interconnected computer networks that transmit data by packet switching over the internet
protocol (IP).....made up of thousands...show more content...
December 3, 1994 saw the birth of the first twenty four hour streaming internet radio station. (
Naughton, John 2004)
The advantages that internet radio holds over regular broadcast radio are plentiful. Analogue radio
depends on the strength of their transmitters signal which causes static eventually dies the further
away a listener gets from it. Internet radio on the other hand is a sound file which is constantly
down loaded from an internet site and due to their lack of dependence on transmitter signals can
be heard clearly from anywhere in the world. Also, when RealPlayer was first conceived traditional
broadcast governing bodies had no control over a seemingly 'free' internet space, eradicating the
need to fight for a limited number of very expensive broadcast licenses. In addition to this there was
no requirement to pay royalties on songs played over the internet networks, making the only
expenses the cost of using a host site and buying software and equipment that can be purchased from
any electronics store.
The relative cheapness of internet radio took pressure off the stations to appeal to a wide range of
listeners or advertisers. This not only means that countless radio stations have materialised over the
past decade, from corporately owned stations to internet 'ham' radio, but that internet radio has the
option of appealing to niche markets and specific music needs. For example, a dance music radio
station can be broken down into stations

Research Paper On Ham Radio
Amateur Radio, better known as "Ham Radio", is a hi–tech international hobby that exists for
personal two–way communications, experimentation, and public service that is greatly enjoyed by
people from all walks of life and all corners of the world. Ham radio has been referred to as "Old
school" Communications since it has been around for over one hundred years and still going
strong. It has also been compared by many as the Facebook, Twitter and the first wireless phone
from the old days. For many decades, ham radio has proven to be an excellent means of
communication especially during times of disaster where operators have provided countless hours of
emergency communications assistance. From the 9/11 terrorist attacks in 2001, during Hurricane

The Golden Age Of Radio
The Golden Age of Radio is a period of time when radio programs were at its peak popularity and
became a part of daily life. It took place around the 1930's to the 1940's and helped provide
entertainment and news in the United States, which was suffering from war and economic
depression. It stated in http://www.pbs.org/opb/historydetectives/feature/radio–in–the–1930s/ and
http://www.britannica.com/topic/Golden–Age–of–American–radio. It also stated that most
households had a radio and the programs were aired at different times during the day with different
programs for each family member, kids had shows like Little Orphan Annie and during the day
housewives could listen to Our Gal Sunday. When something happened, everyone could be found
listening to the radio to hear the news. Radio dramas were a type of radio broadcast which could be
stories, or full–length musicals performed with no visual aspect, relying on dialogue, music, and
sound effects. This information was found from the websites https://space.org.uk/2014/07/15
/what–is–radio–drama/, and. The Lone Ranger was a popular radio show that premiered in 1933. It
was about a Texas Ranger who had a mysterious identity in the American Old West. In each
episode he would go round a right some wrong or right an injustice with Tonto, his Indian sidekick.
At the end of each episode he would ride off on his horse, Silver, saying "Hi–yo, Silver, away!" This
was shown in

Essay about Censorship In Radio
Censorship in radio For the past several years Freedom of speech in America has had it's meaning
changed many times. Although the changes have gone unnoticed by most Americans, In the radio
business they are felt day in and day out. radio personalities, programmers, and owners have to
deal with this everyday but they too have no real idea what the Federal Communications
Commission's idea of free speech is. You see the rule seems to change depending on who you are. If
you are tagged by the FCC anything the broadcaster does or says is monitored and picked over and
fined.( Howard stern. King Of All Media.165–166 ) The FCC has been picking on Howard Stern for
years, they singled Howard for doing "trash radio". But according to Stern...show more content...
And with the heat the poem would have generated the program with some forceful help from the
FCC type group called National Public Radio the poem was pulled and Espada was no longer
allowed to read his poetry on the air. Now Espada was never fined from the FCC because his
poem never made the air waves, but the real question is, If it had, would Espada been fined?
probably not, Because so many deejays that do "trash radio" never even get looked at by the FCC
Because they are not marked yet. This shows the hypocrisy of the FCC. I myself have lived in
many different cities all across the United States and I've listened to just about every local deejay
in those cities and they are all pretty much doing the same thing as Howard Stern, yet no fines
hardly at all, I watch television and see the same type of show, again no fines, Joe salzman writes
about the hypocrisy of free speech. ( hypocrisy rules the air waves.) He points out that shows like
Seinfeld, (In prime time when most kids are watching) can talk about "Sexual intercourse,
Masturbation, bodily functions, male and female sex organs, Impotence, homosexuality, and birth
control methods." and people and the media love him. And a show like the Howard Stern Show.( in
the morning, when most kids are in school.) talks about "sexual intercourse, . . . and birth control
methods." and people and the media hate him. He goes on to say "most people who rave

Radio Essays
Radio
I have selected to listen to CBS (101.1) FM and WNYC (820) AM. CBS FM is considered to be a
commercial radio station, were as WNYC is a public radio station. These are two entirely different
radio stations, which I've selected to listen to for my assignment. In this essay, I will discuss the
format of the stations, how they affect me personally, and the use of productions of each station.
CBS FM has an old style sound that works well with the program. The sounds are from the fifties,
producing a scratchy sound, as if the music were being played on an old record player. This is done
to produce the style of the radio stations. I love the way the station produces that style of sound, thus
allowing the audience to adjust and...show more content...
When the announcer finishes his segment, the sound, "CBS FM" plays and then fades out with
an oldies song fading in. This was a very effect audio production. It still kept the style of the
program, through voice, sound and even music. Also, the music that the announcer used was very
appropriate because it relates to the topic of the program, thus allowing the message of the
announcer to be clear. Nothing was used to allow the segment to be considered boring or
inappropriate, everything (music, sound, voices, and sound effects) was used appropriately
according to the program. The callers for CBS FM ranges from thirties and up, but never younger
than thirty. The music ranges from Buddy Holly to the Beatles, as the program shifts from news,
to music, to commercial, and then back to music. I love the way the station does this in a well
paced structure, in order not boring the audience. I've come to appreciate this style of music
because of the way the station has presented them. I've also enjoyed the way the station allows the
audience to appreciate that style of music, thus making the program interesting and fun. WNYC is
broadcasts on two radio stations, 93.3 FM and 820 AM. I've listened to both of them, but mostly
820 Am to see the difference between the two. I've come to realize that even though one is on Fm
and the other on Am, the quality

Media Production: Television and Radio
Mac 201 essay: Critical Analysis of News
Conor O'Neill
Media Production: Television & Radio
Bf44rl@sunderland.students.ac.u
Analyse the selected television news extracts (from the screening) showing your understanding and
ability to apply Personalisation and impartiality to your own critical discussion.
In this essay I will analyse ITV 1, BBC 1 and Channel 4's News programmes. I will give detailed
definitions of impartiality and personalisation; I will investigate the concepts of personalisation and
impartiality and use them to critically evaluate the news. I will examine how these three news
broadcasters incorporate personalisation and impartiality into their news programmes.
I will now discuss the concepts of personalisation...show more content...
This was a good insight into what happened to the young children as the reporter points to the
house to set the scene then recreates the journey the mum took by filming inside the car as the
drivers point of view. ITV also asked the neighbours about their views on the situation, and the last
image was very personal as it showed a message from the public or a family member saying sleep
tight little babies.
I noticed the similarities between ITV and Channel 4 news as their reports were very similar and
so was there running order. After careful research I found out that both their news is provided by
ITN who say they are 'the world's leading independent content provider, producing news,
entertainment and factual content across a range of platforms. I found that ITN's news was
dramatized compared to the BBCs this is due to the fact that the BBC prides its self in being
impartial and the most respected News broadcaster in the world.
After watching the BBC news I spotted some impartiality between the different news stories, in the
first story about the war in Afghanistan, the picture behind the news reader shows the British and
Afghanistan leaders standing side by

Radio Research Paper
2.1Introduction A radio is any kind of device that wirelessly transmits or receives signals in the
radio frequency (RF) part of the electromagnetic spectrum to facilitate the exchange of information.
In today's world, radios exist in a huge number of items such as computers, vehicles, cell phones and
televisions. Traditional hardware based radio devices limit cross–functionality and can only be
modified through physical intervention. This results in higher production costs and minimal
flexibility in supporting multiple waveform standards. By contrast, software defined radio
technology provides an efficient and comparatively reasonable solution to this problem [4]. In this
chapter ,first we will defined the SDR ,in the second section we...show more content...
There is also the possibility that it can then be re–configured as upgrades to standards arrive, or if it
is required to meet another role, or if the scope of its operation is changed [6]. The software
defined radio technology uses software modules that run on a generic hardware platform
consisting of digital signal processing (DSP) processors as well as general purpose processors to
implement the radio functions to transmit and receive signals. An ideal receiver would be attaching
an ADC to an antenna. A Digital Signal Processor (DSP) is used for signal processing. The digital
signal processor generates a stream of output which is given to digital to analog converter. An ideal
transmitter is also attached. The output is connected to the radio antenna. In this ideal system shown
in figure 2–1 below, the antenna, ADC/DACs, and computer are capable of processing any radio
signal of interest in real–time. There are many different levels of SDR and many ways in which a
software defined radio may be designed. A software defined radio SDR can be considered to contain
a number of basic functional blocks as detailed in figure 2–2: Figure 2 2: Block diagram of Software
Defined Radio [8] RF front–end which

Radio Communication : Radio And Radio
The radio has been the first device to allow for mass communication. Radio development began as
'wireless telegraphy." In the 1920's the radio was basically used to contact ships that were out at
sea. Radio communications were mostly gained by the use of Morse code messages. During the
war, the military used it almost entirely and it became a costly tool in sending and getting messages
to the armed forces. In the 1920s, after the war, radios began to grow in popularity amongst the
people. Across the U.S. and Europe, broadcasting stations such as KDKA in Pittsburgh, Pennsylvania
and England 's British Broadcasting Company (BBC) began to surface. Radio has improved
throughout the years to help us. Henirich Hertz was a German physicist, who...show more content...
Then, its todays radio where it is very important to people and almost everyone knows about it
somehow. It also remains very popular all around the world and most people can't even live
without or not use it. By the late 1930s, the popularity of radio news broadcasts that of
newspapers. In the 1920s through 1930s the television steals the show. Televisions sets had come
on the market by the late 1940s, and by 1951. After television came out people thought radio was
done for but as today radio is still here. There is this thing called The Golden Age of Radio. It
happened between the 1930s and the mid–1950s and it is associated with the struggles of the Great
Depression. A receiver the inside this time and the radio was free. After the Golden Age of Radio
came to an end, most people started to tune in to radio stations to hear music. One of the main skills
for radio is speaking. They have to talk to others effectively. Some more main skills are reading
comprehension, meaning understanding written sentences and paragraphs. Active listening is when
they 're giving them full attention to what other people are saying and not interrupting at
inappropriate times. Using their critical thinking skills by using logic and reasoning to identify the
strengths and weaknesses. Definitely need writing and communication skills. Now to the knowledge
of radio. Definitely need to know about communications and media, also they need to know about

Essay on Frequency, Resonance and Radio Waves
The radio is a very important device in our daily living. Although most people do not know what
it takes to keep radios working. In a radio there are many elements needed to keep a radio working
frequency, resonance and radio waves are all elements needed to power a radio. Frequency means
the number of incidence of a repeating event per unit of time. Frequency sends sound signals on a
radio wave. FM also stands for frequency modulation. FM and AM are the main chiefs of sending
music and words. Frequency receives the name temporal frequency. FM is better than AM. For
example, FM is free of static from interferences that affect AM broadcasts and the music of f
frequency modulation sounds better. One of the main uses of frequency...show more content...
There are many examples of resonance such as mechanical resonance, nuclear resonance, magnetic
resonance and phenomena resonance Mechanical resonance are usually made in bridges by wind
marching soldiers. Resonance happens very often in nature and is mostly used in man–made objects.
Resonance phenomena occur in all vibrations. Its first occurrence in frequency circuits for
communication, object circuit receives signals of some frequencies while not receiving others.
Resonant systems are used to make vibrations or pick up frequencies from a complex vibration.
The radio is one of the most important things in communication. The radio contains many uses
such as broadcasting. Broadcasting from 1920 through 1950 received a good title of "the golden
age of broadcasting". Radio waves are formed by lightning or objects. Short waves reflect back
off the ionosphere and move all around the world. Long waves encircle a part of the Earth
regularly. Different types of frequency of radio waves have different characteristic in Earth's
atmosphere. Radios work by changing sounds or other types of signal into radio waves, a type of
energy called electromagnetic radiation. The radio lets people send signals long distance. The radio
keeps people in contact with each other. The website says "Scientists send radio waves into the sky
to learn about the weather.''(World Book pg.223) Many people use the radio as a two way. People
also use the

How Did The Radio Influence Politics
The radio was one of the first forms of mass media it opened the door to talk shows, music on the
radio, advertising, and politics. Lonesome voice over the radio brought comfort and gave the
people of the small town of Pickett, Arkansas something to look forward to every time he came
on. As his stock began to build we see a culture began to build because of his grass root wisdom.
The wisdom and ideas he bestowed upon these great people got their wheels spinning and thinking
about how women are being treated and poltical matters. It also gave people a sense of hope; there
was finally someone they could input their trust in. This is the power the radio held people invited a
man with out a face into their homes. I think this is incredible and...show more content...
I don't think Lonesome had a huge influence on politics during his time on the radio because it
was so short lived. It seemed as if he was only on the radio for maybe a 2–3 weeks. However, in that
short period of time he did send the entire towns doggie population to the sheriff's house. The
sheriff to say the least was very upset and his popularity decreased among the community due to
Lonesomes influence. If he would have stayed in Pickett and continued to work for radio show he
would have most definitely would have had a much more influence on politicians. Some
presidents did use the radio to their advantage rather that be while they were campaigning or in
office. The most famous of them all would be President Franklin D Roosevelt and the fireside
chats. Millions tuned in while siting next to their fireplaces, hence the word fireside chats. Thanks
to mass media people invited FDR into their homes, which created a strong trust and relationship
with the people, which is powerful in its self. Auer refers to McLuhan's statement "the medium is
the message"(Auer 100) which Roosevelt was able to convey over the radio. He adapted to the
innovative change of the radio in mass media. Advertisements were also a key component to

Modern Day Radio Research Paper
Between the telephone and the telegraph, one object sits perfectly between, claiming the award
for best electrical invention. The modern day radio is a perfect hybrid between these two
extravagant things. Of course, many inventions are to be thanked for leading the way to this
timeless possession, and the same can be said about the radio itself. Still used today, the
applications are endless. Before we knew what to do with radio waves, a fast form of
communication over long distances was to use a telegraph. Samuel Morse and the other inventors
found a way to transmit electrical signals over a wire. Using a series of dots and dashes, Morse Code
was revolutionary. In reality, however, it was merely a phase.
James Maxwell, a Scottish physicist,

Drop In Radio Research Paper
With new technological advancements being made every day, there are bound to be changes in
everyday technologies. Radio has had to face some of those technological advances head on.
Through the good and the bad radio has changed from where it began. Without a doubt the biggest
impact on radio has been streaming services. Streaming services are services such as Spotify,
Pandora, Slacker Radio, Milk, and they are available on just about every device and free (Baran
170). Today Pandora has over 81.5 million users and Spotify has over 60 million users (Vogt 1).
Since these other services have been becoming popular, radio has tried to get their audience back
(Mitchell 1). Radio tried something called, HD radio (Mitchell). This however was very
unsuccessful and stations no longer use HD radio (Mitchell). In 2006 there were over 500 stations,
today that number has dropped to none (Mitchell)....show more content...
One being the over use of commercials. Teenagers I know flip channels until they can find one
that is not playing a commercial. A lot of radio stations also play the same music. I personally get
bored with the radio, they play the same songs and music I don't usually enjoy listening too.
Despite these two things, I think the main reason there is drop in radio viewership is because of
Ipods, cellphones, and aux cords. An aux cord is something just about every driving teenager has.
This device allows us to plug in our phone or MP3 into the radio and play whatever we want to
listen to, commercial free. My friends, my sisters, myself, and even my mom use an aux cord and
listens to our own devices while driving. I think, if radio wants to stay big they need to impress this
new generation coming into adult hood. If we don't listen to the radio, odds are our children will not
either. This will make the radio an uncommonly used

The Future of Radio Essay examples
The Future of Radio
During the increase in popularity of radio, Arthur Edwin Kennelly said (1926) "through radio I
look forward to a United States of the World. Radio is standardizing the peoples of the Earth,
English will become the universal language because it is predominantly the language of the ether.
The most important aspect of radio is its sociological influence." Kennelly was foreseeing the
potential power and impact that radio would soon come to have. By the late twenties, we would see
radio become quite the sensation in the household, and this sensation would continue to prosper even
through the Great Depression with aid of soap operas and popular programs such as the Lone Ranger
. Radio would see a decrease in popularity...show more content...
Part of the blame for the gradual falling of the radio industry is attributed to homogenization. "While
Costello and the punks and New Wavers did their best to push back against increasing
homogenization, the promise of radio–long the most democratic of the traditional mass
media–continued to be squandered. Big media corporations and their allies in Congress and on
the Federal Communications Commission quietly rewrote the rules during the 1980s and '90s to
clear away barriers to consolidation, thereby ushering in an era in which the news was dumbed
down, dissent was stifled and the music all started to sound the same" (Radio Waves, 2005, p. 3).
A reaction to predictable and bland radio programming is specialized stations that are genre or
topic specific. Given the limited band of frequencies in FM for music stations, it would be tough
to have specific radio stations for the hundreds of genres that music can be categorized into. One
possibility is to have stations play a certain genre for a few hours a week. Some stations such as
college radio stations will do this. Although this would allow for more specific content, the listener
loyalty would not be as high. This would be because the targeting user would only tune into the
station for those few hours that their desired music is on. Internet radio can solve this problem.
With a virtually unlimited number of Internet radio streams, radio stations

Essay on Radio One
Radio one analsys
1) Why does Radio One want to acquire the 12 urban stations from Clear Channel Communications
in the top 50 markets along with nine stations in Charlotte, NC, Augusta, GA, and Indianapolis, IN?
What benefits and risks?
The Reasons for acquiring the 12 urban stations from Clear Channel could be the following:
– Bigger African American Base: It would draw more African–American listeners than any other
radio broadcaster and cover more African–American households than any other media vehicle
targeting the audience. Plus those 12 stations include a media company (BET Holdings) which
targeted the African American population by its media "Black Entertainment Television".
– Greater advertising revenue: This...show more content...
|
|2,003 |3.50% |
|2,004 |3.60% |
|2,005 |3.60% |
|2,006 |3.60% |
|2,007 |3.60% |
|2,008 |3.60% |
– There were Net Operating Losses in the initial years which we have carry forwarded it to the next
years and calculated the Losses
– Net Operating Losses Carried forwarded and the working of the same is as below:
|Operating Losses |2001 |
|Beta Assets |0.82 |
|Market Risk Premium |7% |
| | |
|CAPM |11.93% |
Based on the above assumption the Projected Cash Flows are as below:
Operating Results: |2001 |2002 |2003 |2004 |2005 |2006 |2007 |2008 | |Net Revenue |128,313
|144,460 |159,985 |175,820 |189,007 |201,292 |211,357 |219,811 | |Less: Operating Expenses |57,741
|65,007 |71,993 |79,119 |85,053 |90,581 |95,110 |98,915 | |Broadcast Cash Flow |70,572 |79,453
|87,992 |96,701 |103,954 |110,711 |116,246 |120,896 | |Less: Corporate Expense |5,080 |5,604 |5,660
|6,328 |6,803 |7,245 |7,607 |7,911 | |EBITDA |65,492 |73,849 |82,331 |90,373 |97,151 |103,466

|108,639 |112,985 | |Less: Depreciation |90,000 |90,000 |90,000 |90,000 |90,000 |90,000

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