Station 1 plays music from the 1990s appealing to people aged 25-45 and advertises family cars and teaching jobs. Station 2 plays newer music and advertises local businesses, targeting working adults in the local area. Station 3 plays similar music to Station 1, appealing to listeners of a similar age. BBC Radio 5 Live reviews films conversationally without music, aiming to interest younger audiences who enjoy action movies.
Measures of Dispersion and Variability: Range, QD, AD and SD
Radio stations
1. Radio Stations
Station 1-Heart
Advertisement-
PPI advert
Advert about teaching- apply to teach
Vauxhall advert
Songs-
The most beautiful girl in the world- Prince
Missing- Todd Terry
All she wants- Ace of base
This shows that the radio station is aimed more at people middle aged (25-45) who are
starting to have children. This is because it is playing songs more associated with people that
age and it is also advertising family cars.
Station 2- ForestFM
Advertisement-
The Video club- For businesses.
KNB instillations with address.
Solly Tree- connected to the local council
Music-
Treat you better- Shaun Mendes
Simple song- Passenger
The target audience for the radio station would be people within the workplace and adults
due to the majority of the adverts being aimed at people who require something to do with
business. Furthermore, they would be people within the local area as all the advertisement
have relations to the surrounding area and are based around east Dorset.
Station 3- BBC Radio 2
Advertisement-
No adverts
2. Songs-
She’s a Lady- Tom Jones
Pure Shore- All saints
This I aimed at people a similar age to Heart which is seen by the songs that were being
played.
BBC radio 5 live filmreviews:
This is different to radio as it is more like a conversation with the audience rather than not
feeling involved with the people talking. Also there is an interview in this which are not
normally used on radio but sometimes can be seen. There is not music which means the
presenters have to keep the audience interested by talking.
I think this is more aimed at a younger audience who enjoy films. This is because it is more
conversational which will keep a younger audience interested as they would be more likely
to like the action films they are talking about meaning they would enjoy listening to the
review.