The document summarizes listening to different radio stations and a film review program. It notes the types of music, ads, and content heard on a national commercial station, local commercial station, and national non-commercial station. The ads focused on apps, competitions, new music releases, and upcoming TV shows. It also compares a live film review program to live radio, noting the review program lacks music, news, and has longer conversations between two presenters about movies. The film review's target audience is suggested to be people interested in movies with spare time to listen to lengthy discussions.

1. Audio Advertising Media
Task 1) 10/15 mins of the following stations
Station 1: Commercial (national) – Heart http://www.heart.co.uk/southcoast/
Station 2: Commercial (local) – Forest FM http://www.forestfm.co.uk/
Station 3: Non commercial (national) – BBC Radio 2 https://www.bbc.co.uk/radio2
Write down what you have heard - music (genre), news, adverts?
Blinded by your grace by Stormzy – hip-hop/rap
No Excuses by Meghan Trainor - pop music
Shape of you by Ed Sheeran – pop music
Jumanji by B Young – hip-hop/ rap
Tip toe by Jason Derulo – pop music
Baking by Ramz – hip-hop/rap
All the stars by Kendrick Lamar – Contempoarary R&B
‘Who’s going to be number one later?’
The official Vodafone big top 40 (dialogue in between every song)
Advert: ‘Mine’ is the new single from bazzi – out now on itunes
News - Bazzi is 20 and has massive fans like Taylor swift, his tune was made famous by
snapchat
News- Says what artists have gone down and up the charts
Advert- V pet app where you track your dog from your phone and set up safe zones for
them to roam around in
Advert- 5 star trip animal friendly hotel (prize – answer question and text win to the
number. Closes in 5 minutes)
Storm by SuRie – pop
2018 eurovision song congetst
News - Talking about the Eurovision song contest
Irelands universal entry
Robs random request is 1971 Croatian pop singer who came 14th
Tvoj Djecak Je Tuzan by Krunoslav Kico Slabinac – pop

2. X my heart by Aisel – pop
News- Sweden and Norway picked their entry’s for Eurovision contest
Advert - Head over to odds checking. com for booking odds
Made in England Elton john – pop rock
I want Love Elton John – Adult contemporary
Kiss the bride Elton John – pop
Dan Owen Icarus – singer songwriter
Talking about children’s puppet show - wooden tops
A lot of conversation about it, how the presenter watched the show when he was younger
and how the wooden puppets didn’t wear much etc
News: 1993 the puppets were stolen from BBC but found a year later and now in the
London museum
Live it up by Dusty Springfield – pop
Advert - Songwriter supermodel Frances first formal lady Wed night from 10
Im gonna run away from you by Tami Lynn – R&B soul
News: Russian spy poisoned in Salisbury found on table, everyone who was there should
clean their clothes
31 year old man from london arrested on suspicion of murder
Arsenal beat Watford 3 nil
Premier league Tottenham up to 3rd
Weather update cloudy night, heavy showers
Travel update: Piccadilly station now open
A64 road closes
Slow M1
Who might the target audience be for the different stations?
Heart is most popular in commercial radio and now extends to 33 stations across the UK,
reaching more than 7.4 million* people every week so will have a big target audience
Heart likes to provides the feel good soundtrack with witty banter and celebrity guests
Heart's core audience are aged between 25-44. They are very social people who enjoy
shopping, going out and spending time with their friends and family. (website)
I think that the target audience is aimed between 15-45 years old.

3. classic soft rock tracks and oldies to conjure up a sound that is both sophisticated and
interesting.
music designed for wide appeal.
families, catering for both the younger audience and our more mature listeners.
I think the target audience could be for those between 40-60
BBC Radio 2. The remit of Radio 2 is to be a distinctive mixed music and speech service,
targeted at a broad audience, appealing to all age groups over 35.
I think the target audience would be 30+ due to the wide variety of songs old and new and
updates on weather and traffic and world news
Lots of dialogue which adults may like to listen to in their spare time
Consider the differences between the adverts you heard.
Adverts about apps you can get on your iPhone – related to the younger generation
Competitions and texting to enter
Relates to the music – songs advertised that they are now on iTunes
There wasn’t an advert in the time I heard the radio. There was a lot of dialogue about the
Eurovision song contest
Advertised Songwriter supermodel Frances first formal lady on Wed night from 10
67 million records sold Toni Brackton available to here on bbc radio app
Task 2) Listen to 30-40 mins of Kermode and Mayo’s Film Review on BBC Radio 5 Live.
How is this different to live radio?
 General conversations between the presenters
 No music like the radio stations
 No news or traffic and weather updates
 Gets very boring if not interested as just listening to the two same voices talking
about different topics
 Reviewing movies
 Presenters talking about their opinions and views
Who might the audience for this be?
 People who have a lot of spare time
 People who like Kermode and mayo
 People who like reviewing or listening to reviews of movies