1. Page 1
Summary
"Every problem is an opportunity in Disguise".....This is what I always believed in. My professional journey
has been an adventure so far. I have worked in various industries, starting from Custom clearance, Telecom,
Insurance, Event management, corp gifting, and now into real estate tactical communication.
Have a very diversified exposure of how different trades work. Have handled a team of professionals up to 60
people. Have been awarded and recognized in multiple roles throughout my career. I am a full-time blogger, a
Guitarist by passion and a traveler by choice.
My Profile strengths are
# Customer Care
# Revenue Assurance. billing & Collection
# Escalation Handling
# Process Audit and Analysis
# Operations
# Designing of Concept Creative
# Content crafting for Tactical Communication
# Events BTL/ATL
# Team Handling
I am a generalist at times, and an expert in getting work done. I love handling a team and building a conducive
team environment for result achievements.
Experience
After years of experience into various industry and exposure into digital marketing arena, I have taken up on
my own and have started working with Adept.Academy & 1760 Solutions(a digital marketing Agency).
I am currently into
# Business development and Execution - I take care of both business development and Execution through a
team of professional.
Customer Service, Retention, Collection, Marketing, Operations, Digital Marketer and Academician
someshrastogi1981@gmail.com Contact: 9935146853
Somesh Mohan Rastogi
Self Employed at Adept Academy
August 2017 - Present
2. Page 2
# Taking seminars in colleges for digital aspirants. Especially for Pg students
# Assist colleges with placement and career counseling
# Project consultation on digital marketing - Which includes budgeting, planning, execution and business
development
My current career status is multifunctional and works as an agency for academics as well as various industries
who sought digital marketing solutions.
Associate General Manager - Marketing at Square Yards
April 2015 - July 2017 (2 years 4 months)
#Content Marketing.
#Marketing Communication and Tactical Content Designing for Various Platforms.
#ATL + BTL communication.
#Digital campaign budgeting, planning, and execution.
#Digital Magazine and Blogging
#Team handling and development
Key responsibilities:
• Core functionality– Crafting and curating of campaign content and design for Square Yards and 5 internal
brands- Square Capital, Square Connect, International Project Marketing(IPM), Square yards property
management & Scapesworks.
• Marketing campaign - Develop & execute marketing mix for the company and the ‘focused projects’ with
respect to design, content and digital marketing teams. Marketing strategies and programs include a broad
range of traditional, online and internal communications.
• Marketing Communication- Have handled a team of graphic designers and content writers working on
creative marketing projects to conceptualize, visualize and design user experiences.
• Focus on Digital marketing trends and several technological marketing
innovations e.g. Virtual Reality, Oculus Rift, 3D projection, Hologram, Mobile gamification apps and more.
• Cross-functional coordination- Have been the center point of contact for various countries and various
internal brands. I coordinate with respective business head and thereby advise them the marketing mix for
the upcoming projects and products. Making marketing budgets for various P/Ls.
and team development.
3. Page 3
• Have been heading the Digital Magazine by the name of The Address, which is an in-house publication. I
took care of Content and designing. Which involved deciding of topics for publication, content curation and
editing, and finally creative designing of the magazine.
• Team development- I am handling a team of professionals which includes different creative profiles
including web designers, graphic designers, marketing content execs and digital marketing managers.
Service Manager at Idea Cellular Ltd
September 2012 - March 2015 (2 years 7 months)
CSD Retail at Aircel
December 2010 - September 2012 (1 year 10 months)
I handled a team of 20 people who took care of retail operations.
# Handling Stores in south Delhi including store at Airport @ International Airport. Terminal 3, Gurgaon.
# Handled Customer escalations and postpaid sales from stores.
# Took care of Audit (both internal and External)
# Process adherence and day to day reconciliation of Airport Store for shift handover.
# Training and development
I handled retails stores and took care of revenue assurance for the
company South Zone in Delhi Circle.
# Handled 10 stores in South Delhi.
# My most important KRA was Billing and collections for Stores and for
COCP/COIP accounts mapped to me.
# Achieved 60%+ in 30-60 bucket and 90%+ in 0-30 collection buckets.
# Customer servicing, audits and compliance.
# Took care of CSAT scores and TPA scores. Scored Green on all the parameters for 6 consecutive months.
# Handled Customer Escalations both for Prepaid and Postpaid.
# Took care of inventory reco, audit and stock replenishment for stores.
# Have been the spoc for South Delhi for Store hygiene in terms of all basic parameters. Made sure Store
adhered to company statutory guidelines.
# Was the first point of escalation for all stores for Customer servicing.
# Published MIS across stores as well as sales for target achievement dashboards.
4. Page 4
Senior Customer Care Executive at Reliance Communications
October 2005 - September 2007 (2 years)
Lead customer escalation for web stores and channel partners
# Handled Customer care escalations for both prepaid and post paid.
# Was the single point of contact for Lucknow cluster. Handled CRM tools for providing resolutions for
prepaid and postpaid escalations.
Branch Incharge at ICICI Prudential Life Insurance Company Limited
September 2007 - October 2010 (3 years 2 months)
Profile:
# I was handling a team of 5 on roll reportees and 8 off roll reportees
# Primary function involved new business login with timely issuance. Was also Responsible for coordination
with central operation team (Mumbai HO) for TAT Policy issuance.
# S2S. Service to sales initiatives. Generation of sales from existing clients by the way of upselling.
# Servicing involved maintenance of request and complaint sigmas above the targets, and quality of call
closed (requests and complaints), QOC target achievements. Including the management of front desk
executives which was responsible for customer walk-in, cash & cheque collection and servicing.
# Handled a Team of underwriters and made sure that the issuance of Policies is done w.r.t the Guidelines of
Underwriting.
# Maintenance of audit requirements and monthly internal audit checks.
# Prevention of business loss. In terms of pending medical cases for cancellation, CQB (chq bounce), and
additional requirement cases.
# Responsible for Discrepancy closer at branch level and follow up with central team for within TAT
issuance.
# Managing the spokes (lalitpur, Orai, Banda, Kannauj, Farukhabad, Fatehpur, Etawah and Mainpuri) and
their processes.
# Managed Data Operations related to Advisor Recruitment (BDOPS)and Training along with Code
Generation and Commission Payouts.
# Claim processing.
# Cash management (receipting and dishonor)and coordination with CMS for bank deposit of daily
collection.
# Daily reconsilation of cash and cheques collected in branch and spokes location.
# Responsible for overall branch administration and vendor management.
5. Page 5
# Managed hotline for retailers and distributors.
# Managed entire provisioning related concerns for web stores across 10 different territories as well as
distributors.
Assistant Manager at Aqua Logistics Pvt ltd
November 2004 - October 2005 (1 year)
Generated sales for the company by venturing into the trade market so as to establish its base in Ahmedabad.
The basic profile was to Indulge in corporate sales for the company.
Handled some big Corporate accounts Like Dabur
Education
LUCKNOW CHRISTIAN COLLEGE, GOLAGANJ
Bachelor’s Degree, Commerce; Commerce, 2000 - 2002
UPTEC
Diploma course, Computer application(ADCA), 1996 - 1997
ZAP INFOTEC
Has done E.COMMERCE, JAVA
IBS Hyderabad
MBA, Marketing, 2003 - 2005
Activities and Societies: The Gyan guru. Was actively into all creative teams in the college.
