Intro to Advertising - DigiPi Agency
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DigiPi Agency Contributors: Hoang Le, Jeff Coutu, Vanessa Figliola, Benjamin Obront Visuals: Hoang Le
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
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Learn how to use specific GPTs to help you Learn how to build your own marketing tools
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>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
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Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
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website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
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Yes, It's Your Fault Book Launch Webinar
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Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
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• Google now uses AI to generate answers.
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This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
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Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Podcast, The New Marketing Currency - Ozeal Debastos
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- 1. PRESENTED BY: HOANG LE, JEFF COUTU, VANESSA FIGLIOLA, BENJAMIN OBRONT
- 3. + = Digital Technology & Innovation Pi Working Spirit People & Insight DigiPi
- 4. Our Vision To be the leading boutique creative agency which adapts the most innovative technologies and insightful solutions to not only brand and organizations but also the marketing industry. Our Mission To connect the brand to people with unique, innovative, and insightful digital solutions to drive client’s business forward. Our Values We value strategic thinking and work with attention to detail as well. We are always ready in preparation and rehearsal because we believe that when the show is on, it must go on.
- 6. S O W T - Excellent communication skills. - Expertise in building good customer-client relationship. - Gifted in problem-solving - Creatively dynamic. - Strong professionalism and expertise. - Well-experienced employees. - Team-oriented. - Broad in competition. - Costly services. - Slow business seasons - Limited services offering. - Only one “in-house” location. - Fixed number of working teams. - Client loyalty - Shift in employee work or career preferences - Alteration in desire for a product or service - Reduced budget for project production - Brunt change in communication technology - Democratization of creativity - Actualize endorsements - Creating firm client-based relationships - Co-branding with other peculiar agencies - Frontline of technological advancements - New services - Development into niche markets
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