1. Ashwini. V
Marketing expert
1989ashwini@gmail.com
OBJECTIVE:
To workforan organization where I can put in fullest of my ability and grow along with it. I have a
thirst forknowledge and competency level for keeping up to the expectancy of the company.
PROFESSIONALEXPERIENCE:
ZeisysTechnologiesPrivatelimited – March2011-February2013
PRODUCT ADMINISTRATOR:
● Joined as a ProductAdministrator executiveat ZEiSystechnologies where my
managerial skills were realized and I was made in charge of the whole process and the team.
Good experience in writing productreviewsanddescriptions.Iwasworking foran
website www.consumerdaddy.com,wasresponsible for the complete back end work for
the website whichincluded Editing reviews, getting success story, managing complaints,
attending escalation, adding and removing products in the website, managing customer
database, sending email’s , opening and closing tickets,managing business and product
request. Later I was given the marketing executive position and I was responsible in all the
marketing activities forthe website www.consumerdaddy.com.Wehad online and offline
activities where I was in charge of putting up stalls in various exhibition and also take care
of the SEO.
● Well versed in various marketingtechniques and well trained at target
marketing and offlinemarketing.AsI was in charge of planning the entire marketing
activities, I became good at negotiating and judging. I was also involvedin business
developmentactivities of the company. experience as I got tomeet experienced people
and also learn a lot from them.
● Develop and implemented onlinemarketingstrategieswithfocus onhigh
revenue,Hence Created the Facebookand Twitterpages, offers, events and other offline
activities marketing plan forour website. Keeping in mind that social media marketing can
impact greatly on the website, care was taken that the right source of people and area was
targeted.
● Strong data analysis skills, highly energetic and self-motivated results driven
through focuson revenue and traffic growth demonstrated ability.
● Undergone ScrumTraining andlearned how to plan the workto make it simple.
Also how to split workwith the help of scrum master and the projectmanager. Our training
was successful and wealso implemented that in our place.
MARKETING MANAGER:
Realized my managerial skills from the post of marketing executive I waspromotedasa
Marketingmanager whereI had to manage a wholeteam.

2.  Zeisys Techonologies opened a subsidiary company called Survival Instincts.I was
appointed as a marketing manager and managed wholeof a marketing activities. Survival
Instincts being an NGO due to the marketing techniques and the PRstrategy I applied in the
span of fourmonths there was good result. Got dates in major colleges in Chennai like WCC,
Stella,NIFT, Ethiraj,SVCE forthe workshop and has planned the logistics and completed
the event successfully.
● For the marketing activities of Survival Instincts -NGO met with various clients
like Renault-Nissan,Royal Enfield,Daimler,Congriuent,National Insurance,Ford,
Serco. I was managing contactwith embassies and high commissions formarketing
purpose.
● Managed logistics & event plan forall events, meetings and completed
successfully.
● Analyzed on latest trends andinnovations inonline,
● Mobile and social media space and incubate productideas within. Promoted
websitesandvideosonline.
● Planned and ran tailored marketing campaigns, ensuring all marketing
campaigns and projects are effectively planned, managed and implemented
● Depth knowledge in email marketing and keen understanding on online
business.
● Developed and longtermstrategies, roadmaps,and executed day to day
tactics that increaserevenue and site traffic conversions
● Managed data of all the clients and got in contactwith the leading company for
the sale and made sales team workon it.
CurrentsTechnologyretail (India)limited – March2013 – November2013
Currents Technology retail (India) limited are one of the leading partners with Apple.Inc in
India. Currents is a subsidiary company of Redington India Limited. They have 15 Apple
premium stores around India.
● Taking care of the internal communications inthe company like travel plans,
event management schedule and also internal Events.
● Planning and executing BTL activities forinstore deals and promoting brand
awareness accordingly.
● Create marketing calendar forevery quarter and built strategies and tracked
metrics based on brand building.

3. ● Providing and supporting the organization withrelevant, targeted and effective
advertisingandpromotionofthebrandand productoffering.
● Working closely with the Buying and operations department to determine when
and how to promote the brand in the market place.
● Responsible forthe productionofall advertisingmaterial forthe company in
terms of Catalogues,Ads,TV and radio commercials.
● Utilizing all the mediums to draw customers into our stores and generating the
sales.
● Devising marketingplansand promotion forthe opening up of new stores..
● Preparation of marketingbudgets& effectiveutilization of market budget
funds.
● Vendor Management
● Handling whole of an ATL and BTL activities to promote our store
● Built a strong platform on digital communications like facebook,twitter, LinkedIn
and many more
TicketgooseIndiaPrivateLimited – November2013to December2014
TicketGoose is today one of the leading bus ticketbooking web portals of India. We serve to
more than 3000 destinations pan India; aggregate 700+ bus operators with 10,000+ buses
plying on 20,000+ routes. We reach customers not connected to the net through our
extensive networkof 6000+ agents. Through our Vahana software platform, weenable bus
operators to seamlessly manage their operations.
 Develop and implement a comprehensive digital marketing strategy to enhance
brand visibility,conversion and lead generation through digital advertising, paid and
organic search, social media and other digital channels.
 Create a social media calendar and workwith content marketing counterpart to
develop content for all channels including Twitter, LinkedIn, and Blog.
 Manage monthly social media reports and analysis as well as continually evaluate
and define key social media metrics to be measured against.
 Responsible formanaging outside vendorrelationships from both a strategic and
tacticalperspective.
 build and maintain our social media presence
 Identify trends and insights, and optimize spend and performance based on the
insights
 Utilize strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touchpoints
 Collaborate withagencies and other vendor partners
 Managed affiliate partners of Ticketgoose

4.  Worked closely with the partners and brought more customers to ticketgoose
 Suggested changes in placements by analyzing the Geo report, Bounce rate, Sessions
in Analytics
 Worked closely on their implementing television ads and other ATL promotions
RegenPowertechPrivateLimited – January2015 – October2015
 Handling and distribution of enquires to respective region and to record feedback on
the enquiry
 Coordinate collection and compile the regional MIS and competitor activities
 Maintenance of documents, Invoice, DC & preparation of payment request
 Built a strong platform on digital communications
 Marketing tracker, marketing calendar and budget utilization.
 Updating clients about the updates on regular emailer’s and sms communications
 Managed company corporate communication responsibility such as quarterly magazines,
exhibitions, sponsers and events
EDUCATION:
U.G B.com(Bank Management) with62 %
2007 - 2010 ETHIRAJ COLLEGE [Affiliated to Madras University]
High school HSC with 74 %
2005 – 2007 Montford Matriculation Hr.sec School, Chennai, Tamil Nadu.
High school SSLC with 60 %
2004 - 2005 St. Lourdes Girls Hr.sec School, Chennai,Tamil Nadu.
PERSONALDETAILS:
Father Name : C.U. Viswanathan
Date of Birth : 16-12-1989
Marital Status : Married
Languages Known : Tamil, English
I hereby declare that the details furnished above are correctand true to the best of my knowledge.
Place: Chennai
● Date : (Ashwini. V)