Coverpage provides branding, design, and digital solutions to help small and medium enterprises in Sri Lanka stand out, as many SMEs lack skills in areas like branding, packaging and digital marketing. They aim to be the largest interactive marketing agency in Sri Lanka by providing additional value like branding strategies and digital guides along with their core services. Their target market is startups and SMEs that need assistance with establishing their brand identities and digital presence.

1. hello

2. PROVIDING NEXT GEN BRANDING & DESIGN SOLUTIONS
What we do?
Providing businesses our experiential knowledge to create lasting brand identities
Providing digital solutions - website development, videos, digital marketing
Providing branding solutions - Brand creation & design solutions (logos, banners, corporate
profiles, annual reports, photo-shoots.
Why does this problem exist?
Too many SMEs in Sri Lanka do not understand the value of showcasing themselves
How we do it?
By critically breaking down the brief and understanding the scenarios core objective
Basing our strategies on justified true knowledge
focusing on developing strengths and giving innovative solutions
Why we exist?
Fundamental belief - TO CHANGE HOW BRANDS ARE PERCEIVED

3. our vision
THE AGENCY WITH THE BIGGEST PORTFOLIO OF
MEANINGFUL BRANDS

4. our mantra
CHANGE PERCEPTIONS THROUGH DESIGN

5. Meet Amin Abdul
PR Executive (Corporate Communications
Team) at Ogilvy PR for over two and a half
years and employed as a Brand Manager
of leading Men’s Linen Brand between
2013 till end 2014.
A love for making things look their best,
has turned into a obsessive passion and a
career path.
Current objective is to build the largest
interactive marketing agency in Sri Lanka!
Amin Abdul Skills
Branding
Design
Creativity
Amin Abdul
Branding / Ideology

6. Meet Our Team
Born with a 6th sense for technology. At
age 8 assembled his first computer from
scratch. At age 13 taught himself how to
code HTML and published his first
website. At age 17 I received $9,139 from
Google for Adsense purely by SEO.
At age 21 setup his eCommerce store Sri
Lanka and built a full fledged and
functional store all alone.
By age 23 had built and sold 3
eCommerce sites.
The objective is to build the largest digital
marketing operation Sri Lanka has ever
seen!
Abdul Hadee Skills
Wordpress
PHP
SEO / SEM
Online Marketing
Abdul Hadee
Developer / Design

7. Working on challenges in collaboration with our clients
What we do
Brand Development Web Development &
Digital Marketing
Photography &
Corporate Gifts
Design Videos

8. outline
• Business model
• Competition
• Clients
• Growth strategy
• Branding strategy
• Market Opportunity
• Operational strategy
• Financial strategy
• Work

9. business
model

10. Value Added Model
Our model is where the business makes something which is
resold by other entities but with modifications which add
value to the original product or service.
e.g.
Website development - Apart from only coding, we
provide a digital strategy and expertise.
Branding - Apart from only providing a logo and flyer as
most customers request, on top the design and printing
services as the basic deliverable we will also analyze the
type of business, provide branding insights, design
insights and strategy insights.

11. Core Business Processes
Our organization's "main" or "essential" activities as per priority -
1.The fulfillment management process
Fulfilling all the activities in receiving and approving orders.
Delivering on time and collecting payment.
2.The new-offering realization process
Participating in the constant learning, engaging in
research, development and launching new quality offerings quickly
and within budget.
3.The customer relationship management process
Understanding customers deeper and building relationships.

12. Core Competencies
Cost effectiveness
Supplementary knowledge and insights as value offerings
Tacit knowledge in terms of design

13. Additional Value Propositions
what is it?
branding ideology and strategy
digital marketing guide
design insights
for whom?
startups
how is it useful?
in this regard to set the foundation of the business correctly

14. strengths weaknesses
opportunities threats
• Relevant services at effective
price points
• additional value propositions
• Speed
• Brand Recognition
• SME's
(Local & International)
• Up & coming boutique
agencies
• Online marketing solutions

15. competition

16. how are we different from
our competition ?
Upfront value additions

17. clients

19. growth
strategy

20. branding
to gain mental space, not shelf space
finance
improve set-up & payback investment in 1 year
operations
tighten all gaps in all key processes

21. branding
strategy

22. Brand Personality
Straightforward & Caring
Brand Positioning
The friend who always gives you honest feedback
Brand Message
We will help you stand out
Brand Value Proposition
Price. Service.
Brand Elements
Simple, Colourful & Useful

23. Brand Medium
Social Media
Word of mouth
Brand Tactic
Provide valuable content –
Videos, information,
Tutorials & care packs for start ups
Word of mouth –
Present portfolios to generate curiosity and present
concepts to potential clients as value additions

24. market
opportunity

25. ‘small and medium scale enterprises (smes) make up a
large part of Sri Lanka's economy, accounting for 80 per
cent of all businesses.’
‘the inadequacy of skills in product development,
packaging, distribution and sales promotion are further
areas of weakness.’ – National Human Resources and Employment Policy *
this is where coverpage comes in.
we will provide the essential branding and design
services and expertise an SME couldn’t otherwise afford.
• http://www.nhrep.gov.lk/index.php?option=com_content&view=article&id=81&Itemid=59&lang=en

26. How to find & target these start ups?
Using social media to locate newly formed businesses.
e.g. Facebook business pages with less than 500 likes
Through research and study of the business’s nature,
industry and consumer type.
These businesses can be approached and baited with a
plan and concept as value offerings.

27. operational
strategy

28. 1. Fulfilling Key Activities
Deadline driven work plan (scheduling using gantt chart)
- Timely Coordination between suppliers and clients
- Blunt creative direction

29. 2.The new-offering realization process
Compiling & Content Curation
- for research and brainstorm once a week
- for Social Media once a week
- creating care packs for startups once a month

30. 3.The customer relationship management process
Invest in a simple CRM system
Providing feedback & support beyond the call of duty

31. Current Proposal Closing Ratio - last 3 months - 50%
Adil Motors - Closed
Amana Bank - Pending
Ameri Rent a Car - Closed
Chanas - Closed
Jaysons - Denied
LLD – Closed
LTO Travels - Denied
Pegasus - Denied
Trivium - Closed
Shums Travels - Pending
UPS - Pending
Trade Promoters - Closed
Weera Industries – Closed
Mercantile Investments - Pending

32. financial
strategy

33. Currently – No cash reserves
Target – Cover CAPEX cost in one year
Cutting Costs
- Saving costs by minimizing bulk investments
(currently highest CAPEX injection is rental deposit –
highest priority element to be cut in cost
- Savings costs on marketing by using social (free medium)

34. Maximize revenue –
- By providing free knowledge value additions as bait.
The customer will be hooked for higher revenue generating
services over a period of time
- Apart from targeting local clientele we intend to use online
auction platforms to generate extra revenue
*Cash Flow Forecast attached in excel sheet

35. work

37. Based on your requirements, we have listed our suggestions
Let’s talk about your project
the solution is coming

38. thank you

39. Get in Touch
28, Bhathiya Mwt, Dehiwela,
Colombo, Sri Lanka
+94723085697
amin@coverpage.lk
www.coverpage.lk