1. Rachan Raj
Mob: +918884116118 | E-Mail: rachanraj1987@gmail.com
CAREER OBJECTIVE
Intend to build a strong career with a leading and reputed corporate firm in the field of marketing and
stay focused by working with committed and dedicated people, which will help me to motivate myself to excel
and realize my potential. Also willing to work as a key player in a challenging and creative environment
PROFILE SNAPSHOT
• Accumulated over 5 years of experience in Sales, Relationship Management, Market Coordination,
Advertising and Promotion
• Skills in developing relationships with key decision-makers in target organizations for driving business
• An excellent communicator with honed problem solving and analytical ability
• Comfortable interacting with multiple levels of organization, management and staff from different
locations
• Ability to build strong rapport with personnel, customers and associates based on knowledge,
professionalism and integrity
• Extremely responsible willing to accept a position to increase experience within the realm of customer
services
• Able to prioritize work load and multi task to meet deadlines with minimal supervision
• Recognized for exceptional ability to create trust and building lasting relationships
• Communication skills, customer service, presentation skills, supervisory skills and team management
• Committed for achieving outstanding results in new business development
EXPERIENCE
Organization: The City Centre Mall, Mangalore
Domain: Mall Management
Designation: MARCOM Manager, Mangalore (Nov 2014 to Present)
Key Responsibilities:
• Develop & Implement ATL & BTL marketing and brand strategies to achieve targets and increase SOH
revenue and footfalls into the mall
• Annual Budget management of campaigns in line with overall marketing budget
• ROI analysis on each promotion & feed back to business for continues innovation and improvisation.
• Developing & managing relationships with Retailers, Head office, PR Relations, Suppliers, Vendors,
Retained agencies- ensuring cost effectiveness and brand guardianship
• Work effectively- Assisting & Co-coordinating internal departments (esp. leasing, specialty leasing, sub-
brands, operations, finance and customer services to ensure optimum business effectiveness and
information is communicated around the business units like new store openings, launches, events,
changes to procedures, staff newsletters)
• To assess the effectiveness of the mall website and social media and implement content improvements
and new features to meet on objectives

2. • Handle content writing and uploading contents/ Art work in the mall Face Book page, Newsletter & E-
mailers
• Develop, understand and communicate relevant retail trends to centre management – areas to include
sales & footfall, forecasting & reporting and general issues etc
• Launching & Management of the Gift Voucher program and any loyalty card programs that are
implemented
• Preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved, measured
and results reported to all relevant stakeholders
• Support all departments with annual Research plan, data collection and requirements.
• Conceptualizing art, décor & events to be implemented in the mall, also coordinating the smooth flow of
the activities to optimize maximum mileage
• Monitoring and Supervising Customer Service Executive
• Conducting weekly review meeting and discussing key issues with assigning time bound tasks to various
departments
• To identify new brands for leasing out vacant stores and ensuring 38% percent occupancy rate in the
mall
• Ensuring collection of utility payments on a monthly basis and assist accounting team to meet all
payments requirements of the mall
• Coordinating closely with Tenant Relations to assist smooth operation between tenants, premise owners,
franchise owners on day to day basis
Organization: Harsons AR India Retail & Decoration Pvt Ltd
Domain: Mall Management
Designation: Marketing Manager, Centre Square Mall, Kochi (Jan 2014 to Oct 2014)
Key Responsibilities:
• Develop & Implement ATL & BTL marketing and brand strategies to achieve targets and increase SOH
revenue and footfalls into the mall
• Annual Budget management of campaigns in line with overall marketing budget
• ROI analysis on each promotion & feed back to business for continues innovation and improvisation.
• Developing & managing relationships with Retailers, Head office, PR Relations, Suppliers, Vendors,
Retained agencies- ensuring cost effectiveness and brand guardianship
• Work effectively- Assisting & Co-coordinating internal departments (esp. leasing, specialty leasing, sub-
brands, operations, finance and customer services to ensure optimum business effectiveness and
information is communicated around the business units like new store openings, launches, events,
changes to procedures, staff newsletters)
• To assess the effectiveness of the mall website and social media and implement content improvements
and new features to meet on objectives
• Handle content writing and uploading contents/ Art work in the mall Face Book page, Newsletter & E-
mailers
• Develop, understand and communicate relevant retail trends to centre management – areas to include
sales & footfall, forecasting & reporting and general issues etc
• Launching & Management of the Gift Voucher program and any loyalty card programs that are
implemented
• Assist in preparing the annual Marketing Plan, and ensuring that marketing objectives are achieved,
measured and results reported to all relevant stakeholders
• Support all departments with annual Research plan, data collection and requirements.

3. • Conceptualizing art, décor & events to be implemented in the mall, also coordinating the smooth flow of
the activities to optimize maximum mileage
Organization: Abu Dhabi Commercial Bank
Domain: Banking & Finance- Consumer Banking & Finance
Designation: Pre Analyst (Feb 2014 to April 2014)
Key Responsibilities:
• To prepare and analyze credit proposals for loan finance in compliance with the bank’s credit policy and
central bank directives
• Analyze credit data, Financial Statements- balance sheets, P&L statements and cash flow statement
• Accurate and efficient processing in compliance with operating procedures and delivery standards
• Consult with customers to resolve complaints and verify financial and credit transactions
• Preparing day end reports of all loans with outstanding breaks and comments in detail
Organization: Bank of India
Domain: Banking & Marketing- Retail Banking & Finance
Designation: Marketing Manager (July 2010 to Nov 2013)
Key Responsibilities:
• Selling banking products ,maximizing accounts profitability through cross selling company’s other
products as personal loans, insurance, CASA, liability accounts, identifying new business opportunities
by listing new companies Handling customer queries and providing feedback
• Handling customer queries and providing feedback, To facilitate smooth flow of transaction and
formalities between customers, branches, dealers, builders, corporate, institutes and Retail Business
Center
• To Process the corporate/ individual loan proposals and complete all formalities including due-diligence,
inspections, credit rating and recommend the loan for sanction in LAPS software
• Balance sheet analysis and ratio analysis for individuals and corporate
• Analyzing of various credit risks involved and identification of risk mitigation
• To make tie ups with builders for project approval and home loans, automobile dealers for car loans and
joint publicity campaigns, education institutes and corporate houses for banking services
• To maintain customer relation with a positive view to get more references in near future and build a
rapport to mobilize third party products
• To conduct promotional activities like builders meet, customers meet and other promotional events.
• To handle marketing activities of the branches including designing publicity materials, door to door
campaign etc
• Also handled various branches in Bangalore as deputy manager for short term and acquired knowledge
and skills in handling core banking
• Well versed and worked in different general banking departments which includes deposits, current
accounts, clearing, auditing, closing of financial statements of branches, transaction maintenance,
verification and supervision
• Responsible for preparation of weekly and monthly sales reports
Achievements:
Project Name: Retail Business Center, Bangalore
Total sales (January 2011 to May 2012): Rs 285.32 crs

4. Total Contribution: Rs 95.43 crs
Project Description: Worked in a team of 4 marketing mangers under AGM, retail business center,
Bangalore. Focusing towards sale of retails products handling 31 city branches, vehicle dealers, builders,
corporate and education institutes. This project was a pilot project, which had successfully reached Rs
285.32 crs and later was set up in different parts of the country
M/s Met Automotive Pvt Ltd- Job work of treatment of automotive parts. Processed a SME loan of Rs
205.00 lakhs (Rs 160.00 lakhs term loan and Rs 45.00 lakhs Cash Credit limit)
PROFESSIONAL TRAINING & COURSES
• Induction and training at Management Development Institute, CBD Belapur, Mumbai
• Boot Camp for Retail Process Centre at Management Development Institute, CBD Belapur, Mumbai
• Workshop on credit processing and NPA management at Staff Training College, Chennai
• Training in marketing of Retail Products in Depth at Staff Training College, Chennai
• Workshop on CAPS and LMS at Staff Training College, Chennai
• Workshop on relationship Banking at Staff Training College, Chennai
• Workshop on IT enabled products at Staff Training College, Pune
COMPUTER PROFICIENCY
• E-office- Basics of IT and Windows 98, Microsoft applications
• Tally 7.2 enabled
• Finacle (core banking software)
• LAPS – Lending Automation Processing System
• LMS- Lead Management System
• Flex Cube- Loan processing and data management software
• ERP – Enterprise Resource Planning
ACADEMIC & PROFESIONAL CREDENTIALS
• Master’s in Business Administration (Marketing Major) - 8.99(CGPA), Justice K.S Hegde Institute of
Management, Visvesvaraya Technology University
• Bachelor’s in Business Administration - 56.67%, St. Aloysius College, Mangalore
• Certification license in life insurance and non-life insurance from Insurance Institute of India issued by
Insurance Regulatory and Development Authority, India. SP code 80006425, IRDA Certificate
C000171803
PERSONAL DETAILS
Nationality : Indian
Languages Known : English, Hindi, Kannada, Tulu and Konkani
Marital Status : Single
Date of Birth : 16th
Oct 1987
Passport No. : L3381690
References : Available on request
I hereby declare that the above mentioned details are true to the best of my knowledge