Sidney Henry III is currently enrolled in the Dan Patrick School of Sportscasting program at Full Sail University, with a focus on becoming a sports broadcaster. His short term goal is to land an entry-level sports reporter job upon graduation in 2020. In the mid-term, he aims to host a sports talk radio show for ESPN while providing additional content. His long term goal is to establish a multimedia company that includes TV and radio shows, podcasts, and more, while also owning other profitable businesses. Sidney's personal brand focuses on spreading excitement, humor, and joy within sports news and analysis by reporting in an entertaining, comedic, and passionate way.

1. PERSONAL BRAND EXPLORATION
Sidney Henry III
Project & Portfolio I: Week 3
January 26, 2020

2. Surrounded and raised by soldiers and veterans,
Sidney was instilled with passion and discipline.
Those two characteristics led to an infatuation
for sports which drive off the same qualities.
Sidney enrolled in the Dan Patrick School of
Sportscasting program at Full Sail University
where he’s focused on becoming a polished
sportscaster.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Sports Analyst
• Sports Broadcaster
• Sports Writer
Entertainer Archetype - presenting
sports opinions and news in an
informative, humorous and
entertaining manner.
Sports Media

4. • DEMOGRAPHICS:
Predominately Male, 45-54 years
old, Predominately White, Married,
College Educated, Located in
America.
• PSYCHOGRAPHICS: More than
the average sports fan. Listens
and watches sports shows
regularly. Attends sporting events
regularly. Loves to laugh and have
fun.
• IDEAL AUDIENCE MEMBERS:
Brittany Kelley, Senoir Recruiter
(ESPN), Amy Riley, Senoir Recruiter
(ESPN), Roberto Mucciacciaro,
Associate Recruiter (ESPN)
Recruiters & Hiring Managers at ESPN
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level Sports Reporter job.
‣I will grow my personal brand by promoting
and bringing more awareness to my personal
projects that I share via YouTube and social
media.
Mid Term: (2025)
• Host a sports talk radio show for ESPN as well as
providing additional content within the company.
‣Expand my network connections and donate
more time and money to charitable efforts.
Long Term: (2040)
• Establish an umbrella of content that includes tv and
radio shows, podcasts and more.
‣Be an owner of a multimedia company, as well
as other profitable businesses.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Platforms 80%
MS Office 65%
Media Tools 70%
Organization 80%
SOFTHARD
Professional Writing 25%
Public Speaking 25%
Computer Skills 70%
Organization 80%
SOFTHARD

7. I use ny passion for sports and my desire to
entertain to reach fellow sports fanatics and
deliver fun and interesting analysis on the latest
sports events and news.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years experience in auto detailing.
• 2 years of being a business owner.
Education:
• School of Sportscasting, Full Sail University (Exp. 2021)
Awards:
•

9. COMPETITION
Jason Kleen
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Dan Patrick School of
Sportscasting, B.S. at Full Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• Customer Service - 13 endorsements
• Sales - 11 endorsements
• Team Building - 11 endorsements
Sidney Henry III
Overall Online Presence:
• More than 400 connections, banner image not yet
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive on
social media, URL not yet customized
• Grade: Poor, 20 out of 100
Industry Experience:
• No Experience; still in school.
Education:
• Current student enrolled in Dan Patrick School of
Sportscasting, B.S. at Full Sail University
Leadership Experience:
• Business Owner
Skills and Proficiencies:
• Social Media Platforms - 0 endorsements
• Microsoft Office - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 23 connections, banner image customized, amateur
headshot, detailed summaries throughout profile with
two content pieces, no articles published, active on
personal social media accounts, URL customized
• Grade: Poor 10 out of 100

10. COMPETITIONMarcel Louis-
Jacques
Industry Experience:
• 4 Years of Sports Editor Experience
• 2 Years of Reporting
Education:
• Journalism, Broadcast Journalism, B.A., Arizona State
University
Noteworthy Experience:
• Sports Editor - Today’s News-Herald for 1 yr 6 mos,
Seguin Gazette for 1 yr 1 mo.
• Carolina Panthers Beat Writer - The Charlotte Observer
9 mos.
• Reporter - ESPN 7 mos
Skills and Proficiencies:
• Social Media - 38 endorsements
• Video - 21 endorsements
• Sports - 16 endorsements
Sidney Henry III
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, URL not
yet customized, active on personal social media
account
• Grade: Average, 50 out of 100
Industry Experience:
• No Experience; still in school
Education:
• Current student enrolled in Dan Patrick School of
Sportscasting, B.S. at Full Sail University
Leadership Experience:
• Business Owner
Skills and Proficiencies:
• Social Media Platforms - 0 endorsements
• Microsoft Office - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• 23 connections, banner image customized, polished
headshot, detailed summaries throughout profile, no
articles published, active on personal social media
accounts, URL customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Spreading excitement, humor, and joy within
sports news and analysis by reporting and
informing in a comedic, entertaining and
passionate way.
SIDNEY HENRY III

12. NETWORKING &
MARKETING
Industry Events & Organizations
• SVG Summit
‣ 14 - 15 December 2020 | New York, NY
• American Sportscasters Association (ASA)
• National Sports Media Association
‣ Student Membership
Digital Marketing
• Primary Content: grow current podcast “Friendly Fire”; 15 min.
1 episode per week; host and syndicate through podserve.fm
and YouTube
• Primary Tools: FB, Twitter, Instagram - promote podcast
through link sharing and various clips; LinkedIn - network
within the industry to develop new connections
• Website: Full Sail digital portfolio site to showcase school
work; use blog to put sports thoughts and opinions in written
form and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking sports reporter with at least 20 yrs of
experience in sports media; a man of integrity,
discipline and passion. Jan. 2021
Formal Education
• Complete Dan Patrick School of Sportscasting, B.S. by
expected graduation date in 2021
Technical Skills
• Professional Writing - Attend additional writing classes
through Gotham Writers, Dec 2020
• Public Speaking Foundations - lynda.com, Sept. 2020
Soft Skills
• Social Media Tools and Tips - Lynda.com, Sept. 2020
• Become a Multimedia Specialist - Lynda.com, Oct. 2020
• Public Speaking Foundations - Oct. 2020
• Impromptu Speaking - Lynda.com, Nov. 2020

14. Sidney Henry III
Sports media is filled with sportscasters who do
a great job of presenting news and information.
However, how many of them do so in a manner that’s
entertaining and always new. Well, what I do is provide a more entertaining
and comedic twist on the latest sports events and news. In 2016, I started
producing and hosting my own YouTube show and podcast dedicated to
sports that is providing me a platform to try new creative ideas out weekly.
“

15. REFERENCES
Kleen, J. (2020). Jason Kleen LinkedIn Profile. Retrieved
January 26, 2020, from https://www.linkedin.com/in/jason-
kleen-56568b5b/
Louis-Jacques, M. (2020). Marcel Louis-Jacques LinkedIn
Profile. Retrieved January 26, 2020, from https://
www.linkedin.com/in/marcel-louis-jacques-b7441b25/
National Center for O*NET Development. 27-3011.00 - Radio
and Television Announcers. O*NET OnLine. Retrieved January
26, 2020, from https://www.onetonline.org/link/summary/
27-3011.00
National Center for O*NET Development. 27-3022.00 -
Reporters and Correspondents. O*NET OnLine. Retrieved
January 26, 2020, from https://www.onetonline.org/link/
summary/27-3022.00
National Center for O*NET Development. 27-2012.01 -
Producers. O*NET OnLine. Retrieved January 26, 2020, from
https://www.onetonline.org/link/summary/27-2012.01
The American Sportscasters Association. (2020). Retrieved
January 26,2020, from http://
www.americansportscastersonline.com
Photo by Keith Johnston on Unsplash Retrieved January 26,
2020
Photo by Matt Botsford on Unsplash Retrieved January 26,
2020
Photo by TJ Dragotta on Unsplash Retrieved January 26, 2020
Photo by 35mm on Unsplash Retrieved January 26, 2020
Nielsen: Sports Radio Listeners Are Smart And Well-Heeled.
Inside Radio. Retrieved January 26, 2020, from http://
www.insideradio.com/free/nielsen-sports-radio-listeners-are-
smart-and-well-heeled/article_d9142044-16d5-11e8-b47d-
af1336a448e0.html