Ash Shepherd: Using Social Media to Recruit, Retain, and Recognize Volunteers
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Ash Shepherd, Project Strategist, NPower Northwest Working with volunteers has always been about engagement and relationships. So what’s new? The potential to connect, build and maintain those relationships through real-time digital channels. Join us as we explore some of the creative and effective ways nonprofits are using social media to support their work and let volunteers support them.
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Ash Shepherd: Using Social Media to Recruit, Retain, and Recognize Volunteers
- 1. Recruit, Retain & Recognize Volunteers Social Media for Nonprofits Conference | Seattle October 14, 2011
- 2. Road Map The REAL Focus Recruit Retain Recognize
- 3. Maturity of Social Media Focus Potential for Impact Technology Communication Relationships Organization
- 4. Flickr | craigemorsels Maturity of Social Media Focus Real Potential for Impact
- 5. Recruit Making Those Connections
- 6. Put The Call Out Hit The W’s Skip The Broadcast What Why Where
- 8. Why should I care
- 10. Real People, Real Stories Tech question from community Use local hashtag (#chs) asking for answers Picked up multiple new volunteers
- 11. They Asked Others Received What Worked Interacted with active community Sought out engagement from the start Shared impact publicly
- 12. Who You Gonna Call Shotgun vs. Target Approach Know your champions Know your influencers Know your existing volunteers
- 13. Put The Call Out Wall Post User Submitted “Calls” Ask Others to Share Mention Partners Create Event Tweet Use #Hashtags Update Group Post Event
- 14. The Secret Mission Some Groups Using This Very Well
- 16. Keep “A Secret”
- 17. Initial Ideas
- 19. Develop “Fodder”
- 22. The Real “Secret” “Communications tools don’t get socially interesting until they get technologically boring... It's when a technology becomes normal, then ubiquitous, and finally so pervasive as to be invisible, that the really profound changes happen” ~Clay Shirky~
- 23. Power In The Relationships Sophistication in connecting with people Not always in the technology If I “Like” this what will that mean?
- 24. Joining Up People volunteer because… They share common values & interests They trust you They feel valued/appreciated
- 25. Taking The Pass Not because… You are “Wicked Awesome” with new features You are on every platform You have a lot of “friends”
- 26. Notice the trends = It was about them = It was about you
- 27. Retain Keeping It Fresh
- 28. Share The Impact
- 29. Give Credit
- 32. Sustain communityPerforming Norming Storming Forming
- 34. Intentional lull
- 35. When to reconnectPerforming Norming Storming Adjourning Forming
- 36. Recognize Sharing The Love
- 37. Pay That Social Currency No, not how to get rich with social media…
- 38. Pay That Social Currency How to recognize in ways that matter You
- 39. Pay That Social Currency Post Photos Post Videos Call To Tag Photos Sponsored Story Link To Blog Post Share Photos During Direct Message Mention Add To List Link To Blog Post
- 40. Pay That Social Currency +K Rating in Klout Ask Them to List their volunteer experience with you
- 41. Pay That Social Currency Listen & Respond Do your volunteers blog? Do they post about your org? Do you respond?
- 42. Remember To Go Offline SocialMedia Flickr | Learning Leaders NYC
- 43. Take Aways Relationships are the focus Sophistication in people over tools It’s not about you, it’s about the needs Only part of the relationship process
- 44. Thank You Ash Shepherd Project Strategist ashs@npowernw.org Twitter: @NPTech_Ash NPower Northwest Website: www.npowernw.org Facebook: www.facebook.com/npowernw Twitter: @npowernw