The only thing you can do is to help them
to do their thing better.
Communities are participating on a
platform they choose.
Ok, that technology centric approach went wrong.
Social Media is:
Human interaction in a virtual world
Please keep in mind for all your social media efforts
What do some smart people think about
We were born to unite with our fellow men,
and to join in community with the human
Cicero: 106 BC – 43BC was a Roman philosopher, statesman, lawyer, political theorist, and Roman constitutionalist
A community is like a ship; everyone
ought to be prepared to take the helm.
Henrik Ibsen: 1828-1906 was a major 19th-century Norwegian playwright of realistic drama and poet.
It is vain to talk of the interest of the
community, without understanding what is
the interest of the individual.
Jeremy Bentham 1748 – 1832: was an English jurist, philosopher, and legal and social reformer.
It is about relationships
Everything you do in social media, should create at least the beginning of a relationship
If you want to have success with social media right now
You should have started six months ago
It was never so easy to connect with so
It was never so hard to get somebody’s
How can you connect with your audience
and turn them into passionate fans.
Care about your fans.
Care about every single one of them.
You passionate fans will outperform every
marketing department and every agency.
Make them an offer they cannot refuse.
Build a relation ship.
Be a friend.
Don’t be a jerk.
It is not about you.
It is about them.
Global Social Media Lead
Phone: +31 6 51 21 01 44