Building church community asilomar conference 080610


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Building church communities through social media

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  • Start with story of EBCRS, Talk about community building vs. tech evangelism
  • Show screenshot
  • Show linked screenshot of Vatican Website: Show linked screenshot of Agape Live website:
  • Talk about text tithing, etc. in africa
  • Listen through surveys, pulling younger folks aside, forming a diverse task group (led by the right people), even searching on the web (howsocial, Google analytics, etc)
  • Building church community asilomar conference 080610

    1. 1. The Technology & Spiritual Practice Series By Paul Lamb, The Spiritual Techie
    2. 2. Goals of session <ul><li>What is social media and why important? </li></ul><ul><li>How is it being implemented by Faith based communities? </li></ul><ul><li>How should you go about using it? </li></ul>
    3. 3. Straw Poll
    4. 4. A vision…
    5. 5. What is Social Media?
    6. 6. It’s a Groundswell <ul><li>“ Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions…” </li></ul><ul><li>- Groundswell, p. 9 </li></ul>
    7. 8. But Why Embrace it? <ul><li>by Flickr User Liquid Lucidity </li></ul>
    8. 9. The Social Media Revolution
    9. 10. Tons of Channels & Tools
    10. 11. Tons of tools
    11. 12. Lots of ways to engage
    12. 13. Between this…
    13. 15. To This
    14. 18. Approaches for Online Church Community Building
    15. 19. One Way Communications <ul><li>Website </li></ul><ul><li>Website with newsletter </li></ul><ul><li>Website with pictures </li></ul><ul><li>Website with Audio &Video </li></ul><ul><li>Live Streaming services </li></ul>
    16. 21. Two-way & Interactive <ul><li>Email </li></ul><ul><li>Website with pictures (anyone can upload) </li></ul><ul><li>Website with Audio &Video (anyone can upload) </li></ul><ul><li>Church Blog </li></ul><ul><li>Church Social Network </li></ul><ul><li>Twitter stream </li></ul><ul><li>Text messaging </li></ul><ul><li>Mobile outreach/fundraising </li></ul>
    17. 24. <ul><li>So what? </li></ul>
    18. 25. <ul><li>Do you have the time? </li></ul>
    19. 26. <ul><li>Does any of this have relevance for your community? </li></ul>
    20. 27. <ul><li>Do you have someone to help… </li></ul>
    21. 28. <ul><li>Let’s say you want to try </li></ul>
    22. 29. <ul><li>Where would you begin? </li></ul>
    23. 30. How to build the social experience? <ul><li>What’s your social object? Make sure there is a “there” there. Give users a reason to rally. Why would someone come to your site? </li></ul><ul><li>From Erin Malone, “ 5 Steps to building social experiences ” </li></ul>
    24. 31. <ul><li>Give people a way to identify themselves and to be identified. </li></ul><ul><li>From Erin Malone, “ 5 Steps to building social experiences ” </li></ul>
    25. 32. Give people something to do From Erin Malone, “ 5 Steps to building social experiences ”
    26. 33. Enable a bridge to real life
    27. 34. Gently Moderate. Let the community elevate people and content they value.
    28. 35. Exercise – Start by Asking the right questions <ul><li>Who are your target audiences? </li></ul><ul><li>How do you want to interact with them? </li></ul><ul><li>How do they want to interact with You? </li></ul><ul><li>What fears (or excitement) does your community have around emerging technologies? </li></ul><ul><li>What tools are currently being implemented </li></ul><ul><li>How do you think you could use social media to help you and them? </li></ul><ul><li>What technology support resources are available to you? </li></ul><ul><li>Do you have a technology plan for the church? </li></ul><ul><li>Do you have anyone to manage your technology and/or social media? </li></ul>
    29. 36. Process <ul><li>Educate yourself </li></ul><ul><li>Identify your influencers and advocates </li></ul><ul><li>Listen (don’t talk) </li></ul><ul><li>Strategize – Approach, tools, process, policies </li></ul><ul><li>Finalize </li></ul><ul><li>Implement </li></ul><ul><li>Get feedback (Measuring & Listening) </li></ul><ul><li>Revise </li></ul><ul><li>Listen again </li></ul>
    30. 37. Listening social media style
    31. 39. Do <ul><li>Engage Leadership </li></ul><ul><li>Demonstrate the possibilities </li></ul><ul><li>Listen </li></ul><ul><li>Tailor the tools to the people, not the people to the tools </li></ul><ul><li>Integrate with other communication approaches </li></ul><ul><li>Find someone to manage consistently </li></ul><ul><li>Set clear guidelines and expectations </li></ul><ul><li>Measure </li></ul>
    32. 40. Don’t <ul><li>Try all tools out to see what sticks </li></ul><ul><li>Think of social media as a one way communication platform </li></ul><ul><li>Use social media as distinct from other community building efforts </li></ul><ul><li>Try and keep up with it all </li></ul><ul><li>Be afraid of the negative </li></ul><ul><li>Be afraid to abandon what doesn’t work </li></ul><ul><li>Be afraid to experiment </li></ul>
    33. 41. And Remember… <ul><li>“ All communications strategies and tools must be driven by the needs and requirements of an audience NOT the needs of an organization.” </li></ul><ul><li>From We Are Media toolkit </li></ul>
    34. 42. The Present…and Future
    35. 43. Resources <ul><li>We Are Media toolkit </li></ul><ul><li>Tech & Spiritual Practice site </li></ul><ul><li>ReligTech Wiki ( </li></ul><ul><li>Religion & New Media Wiki </li></ul><ul><li>This presentation on slideshare </li></ul>
    36. 44. Additional Trainings & Support <ul><li>From Oral to Digital : How Communication Technologies are Transforming the Church </li></ul><ul><li>The Future of the Church : How Spiritual Communities Can Remain Relevant in A Rapidly Changing Technology Landscape. </li></ul><ul><li>Customized trainings & Consultations </li></ul>
    37. 45. My Information <ul><li>Paul Lamb </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Tel: 510-815-6091 </li></ul><ul><li>Twitter: @plamb </li></ul><ul><li>Text plamb to 41411 </li></ul>