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Social Media Engagement 
October 2014
Wait for the recording to begin…
Social Media Engagement 
October 2014
Introductions 
Chris Tuttle 
Idealware Expert Trainer 
Principal Consultant, 
Tuttle Communications
Introductions 
Christine Mandiloff 
Communications Director, 
Montana Legal Services Association
Introductions 
www.idealware.org
Chalkboard slide
Your Challenge: 
think like a social media user
Remember Why People Use Social Media 
• To post updates to their 
friends and family 
• To share pictures and videos 
• To...
Breaking Through the Social Interaction 
How do we provide value that will be compelling compared to this?
Your Mission, Should You Choose to Accept It… 
Engage your constituents in a truly social way!
Goals Are Essential!
The Importance of Goals 
Which social media tools 
you use and how you use 
them depend on what you 
want to accomplish an...
Goals should be S.M.A.R.T. 
: Specific 
: Measurable 
: Attainable 
: Relevant 
: Timely
Define: 
What do you want to achieve 
by using social media?
Goal 1: Build the Community
Goal 2: Provide Information
Goal 3: Promote Services
Goal 4: Raise Funds
What other core goals can we define?
The Path to Deeper Engagement
Moving from Like to Love…
A Pyramid of Engagement 
Take 
Action 
Interact 
Listen and Respond 
Attract Followers
Don’t Shout At People
Instead… 
You Need to Provide VALUE at Every Stage
What Does It Mean to Provide Value? 
What can you provide for people 
online that they will care about? 
• What services c...
Make Sure to Balance Value
It Is Not Just What You Do, But How You Do It 
Don’t use social media just because you think you should… 
…people will kno...
Practically Practicing Engagement
Attract Followers: Offer Exciting Things 
And keep them hungry for more!
Get People “In The Door” 
• Ask constituents to invite friends 
• Ask influencers to promote your 
page 
• Include a link ...
Attracting Followers
Attracting Followers
What else could you do to attract followers?
Listening and Responding: 
Listen to What People Have to Say… 
I like it when you show… 
…and respond when appropriate.
Listening and Responding
Listening and Responding
What else could you do to listen and 
respond?
Encourage Interaction: 
Be Engaging With Every Communication
Encourage Interaction
Encourage Interaction
Encourage Interaction
What else could you do to encourage 
interaction?
Take Action: Encourage People To Do Stuff 
• Attend events 
• Register for classes 
• Participate in competitions 
• Meet ...
Take Action
Take Action
What else could you do to get people to take 
action?
So What Now?
What Are You Going to Bring Back?
Develop Content Based on the Pyramid 
Take 
Action 
Interact 
Listen and Respond 
Attract Followers 
What will you do at e...
Devise a Weekly Plan for Content 
Sun Mon Tue Wed Thu Fri Sat 
Highlight a 
community 
member 
Share a 
story or 
powerful...
Collaborate To Avoid Duplication 
Create a forum to share best practices & ask questions!
Questions?
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
Beyond the Like: Social Media Engagement
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Beyond the Like: Social Media Engagement

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By Idealware—People “like” you, but what is that actually doing to support your organization’s bottom line? We’ll talk critically about how you can move constituents up a ladder of engagement from a simple “like” to actually get them to do something for your organization. Ask a question, attend an event, volunteer and yes, even donate—it’s possible to get your constituents to do all of these things as a result of social media actions, but it’s not easy. Armed with case studies, industry research and plain old common sense and experience, we’ll work together to recalibrate your social media mindset in order to provide more value and cultivate a deeper commitment.

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Beyond the Like: Social Media Engagement

  1. 1. Social Media Engagement October 2014
  2. 2. Wait for the recording to begin…
  3. 3. Social Media Engagement October 2014
  4. 4. Introductions Chris Tuttle Idealware Expert Trainer Principal Consultant, Tuttle Communications
  5. 5. Introductions Christine Mandiloff Communications Director, Montana Legal Services Association
  6. 6. Introductions www.idealware.org
  7. 7. Chalkboard slide
  8. 8. Your Challenge: think like a social media user
  9. 9. Remember Why People Use Social Media • To post updates to their friends and family • To share pictures and videos • To market themselves • To learn about things to do • To have fun
  10. 10. Breaking Through the Social Interaction How do we provide value that will be compelling compared to this?
  11. 11. Your Mission, Should You Choose to Accept It… Engage your constituents in a truly social way!
  12. 12. Goals Are Essential!
  13. 13. The Importance of Goals Which social media tools you use and how you use them depend on what you want to accomplish and who you want to reach…
  14. 14. Goals should be S.M.A.R.T. : Specific : Measurable : Attainable : Relevant : Timely
  15. 15. Define: What do you want to achieve by using social media?
  16. 16. Goal 1: Build the Community
  17. 17. Goal 2: Provide Information
  18. 18. Goal 3: Promote Services
  19. 19. Goal 4: Raise Funds
  20. 20. What other core goals can we define?
  21. 21. The Path to Deeper Engagement
  22. 22. Moving from Like to Love…
  23. 23. A Pyramid of Engagement Take Action Interact Listen and Respond Attract Followers
  24. 24. Don’t Shout At People
  25. 25. Instead… You Need to Provide VALUE at Every Stage
  26. 26. What Does It Mean to Provide Value? What can you provide for people online that they will care about? • What services can you offer? • Can they volunteer online? • Can this be a portal to involvement- events, community building, etc.? • What info can you share? Before each post, ask yourself: is this providing value?
  27. 27. Make Sure to Balance Value
  28. 28. It Is Not Just What You Do, But How You Do It Don’t use social media just because you think you should… …people will know when you are faking it!
  29. 29. Practically Practicing Engagement
  30. 30. Attract Followers: Offer Exciting Things And keep them hungry for more!
  31. 31. Get People “In The Door” • Ask constituents to invite friends • Ask influencers to promote your page • Include a link in emails and on website • Include on business cards, email signature • Do a campaign with an incentive • Create a contest - photo contests work great • Tell people!
  32. 32. Attracting Followers
  33. 33. Attracting Followers
  34. 34. What else could you do to attract followers?
  35. 35. Listening and Responding: Listen to What People Have to Say… I like it when you show… …and respond when appropriate.
  36. 36. Listening and Responding
  37. 37. Listening and Responding
  38. 38. What else could you do to listen and respond?
  39. 39. Encourage Interaction: Be Engaging With Every Communication
  40. 40. Encourage Interaction
  41. 41. Encourage Interaction
  42. 42. Encourage Interaction
  43. 43. What else could you do to encourage interaction?
  44. 44. Take Action: Encourage People To Do Stuff • Attend events • Register for classes • Participate in competitions • Meet new people • Come to lunch • Be social…in person
  45. 45. Take Action
  46. 46. Take Action
  47. 47. What else could you do to get people to take action?
  48. 48. So What Now?
  49. 49. What Are You Going to Bring Back?
  50. 50. Develop Content Based on the Pyramid Take Action Interact Listen and Respond Attract Followers What will you do at each stage to provide value?
  51. 51. Devise a Weekly Plan for Content Sun Mon Tue Wed Thu Fri Sat Highlight a community member Share a story or powerful image Share a community event posting Share a resource Promote event Respond to questions Info about advocacy issue Promote program Put up resource & ask for shares Solicit recs. Ask a question Respond to questions Respond to questions Respond to questions Respond to questions
  52. 52. Collaborate To Avoid Duplication Create a forum to share best practices & ask questions!
  53. 53. Questions?

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