Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media For NPOs

1,114 views

Published on

How to leverage Twitter for non-profits

Published in: Technology
  • Be the first to comment

  • Be the first to like this

Social Media For NPOs

  1. 1. Twitter for <br />Non Profits<br />Presented by Melissa Hourigan<br />@melissahourigan<br />
  2. 2. Why?<br />
  3. 3. Approximately 23 million accounts<br />Over 3 million “tweets” per day<br />Grew 1,551% between June 2008 and June 2009<br />
  4. 4. Getting Started<br />
  5. 5. You have a Twitter profile…<br />But don’t celebrate just yet! Now comes the hard part.<br />
  6. 6. PARTICIPATE<br />ENGAGE<br />LISTEN<br />Approaching the conversation<br />The desire to be part of a group that shares, cooperates, educates and acts inconcert is<br /> a basic human instinct. - NYU professor/ Internet researcher Clay Shirkey<br />
  7. 7. Commitment<br />Identify the person who wants to do it<br />Dive in full speed<br />Find the people who have the influence and align with them <br />Get those that like to talk, to talk about you<br />
  8. 8. 10 Steps to Get Started<br />Extend your brand: Create custom profiles <br />Build lists: Search for common interests (@mashable/non-profits, Listorious<br />Find the influencers: Twitterholic for tweeters in your city<br />Find the conversations: Twitter search for keywords and hashtags<br />Engage: Reply, retweet, converse<br />Get repeated: Short and tweet (leave room for rt)<br />Make it stick: Start a cause hashtag #fundraising<br />Listen to your audience: Review recent tweets and engage<br />Make it personal: Show action with Twitpics<br />Measure: Use Bit.ly, Twitalyzer to measure progress<br />
  9. 9. LISTEN<br />
  10. 10.
  11. 11.
  12. 12.
  13. 13. ENGAGE<br />
  14. 14. What you can do<br />Become a thought leader<br />Promote events<br />Fundraise/ issue challenge – 2.0 crowd donates quickly and in small increments<br />Tell a story with links, video and images<br />Share your successes<br />Acknowledge interesting findings or other’s tweets<br />Share tips for prevention<br />Conduct an interview/chat <br />Continue to follow – set weekly goals<br />Network with those who share similar interests<br />
  15. 15.
  16. 16.
  17. 17. Celebrities<br />
  18. 18. PARTICIPATE<br />
  19. 19. Give an Experience<br />
  20. 20. Share Expertise – Leverage Others<br />
  21. 21. Stunt for a cause<br />
  22. 22. Leverage Resources<br />
  23. 23. Measure<br />
  24. 24.
  25. 25. Tracks popular and displays 100 of the most popular URL’s shared on Twitter over the last 24 hours<br />
  26. 26.
  27. 27. Better decisions and predictions are made by way of large groups rather than by individuals alone. Crowdsourcing on a digital platform has given us solid proof of how social media tools are making that crowd as big as it can be, enabling people worldwide to participate; in turn, better decisions and sustainable impact are made.<br />Wisdom of Crowds, psychologist and author James Surowiecki<br />

×