Social Media For NPOs


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How to leverage Twitter for non-profits

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  • TweetsGiving is a global celebration that seeks to change the world through the power of gratitude.Scheduled for November 24 – 26, 2009, the 48-hour event created by US nonprofit Epic Change will encourage participants to express their thanks using online tools and at live events. In honor of the people and things that make them grateful, guests will be invited to give to a common cause at events held across the globe.TweetsGiving 2008: The Classroom Built from GratitudeTweetsGiving 2008: The Classroom Built from GratitudeEpic Change launched the original TweetsGiving celebration in November 2008 as a 48-hour celebration of gratitude and giving that successfully raised over $10,000 to build a classroom in Arusha, Tanzania. Imagined and built entirely by volunteers in six days, TweetsGiving was launched 2 days before the US Thanksgiving holiday, and quickly became the #1 trending topic on Twitter as thousands of grateful tweets from across the globe filled the stream, and hundreds of blogs, from Mashable to VentureBeat, spread the story. (Click here and here to see additional metrics.)Epic Change invested the funds to build a classroom at a school founded by Tanzanian Epic Change fellow “Mama Lucy” Kamptoni, a woman who used to sell chickens and used her income to build a school that now serves over 300 children near her home in Arusha.  In this classroom built from gratitude, the Twitter handles of donors are now painted on the walls.2009 Plans: Epic ThanksIn 2009, Epic Change will expand this global groundswell of gratitude by including live events across the globe and reaching out to even more online communities.Most exciting, with a recent grant from IdeaBlob that was also won through successful social media efforts in Tanzania and across the globe, Epic Change will be partnering with Kamptoni in Tanzania to implement a technology lab at the primary school where last year’s TweetsGiving classroom was built. Expect groundbreaking participation from students and teachers at the school in Arusha during this year’s event.Proceeds will again, in part, benefit the school, where a dormitory/orphanage, library, school cafeteria and additional classrooms are much needed. In addition, TweetsGiving 2009 seeks to fund new Epic Change partners and fellows in other parts of the world. Beginning in 2010, we’ll be looking for changemakers and social entrepreneurs like Mama Lucy who are transforming their own communities in remarkable ways, who could benefit from substantive investment and enhanced visibility to expand their efforts, and who have inspirational stories of hope that have the power to change our preconceptions of what is possible.About Epic ChangeEpic Change is a 501c3 US nonprofit that amplifies the voices and impact of grassroots changemakers by sharing their stories in ways that raise visibility and funds to support their extraordinary efforts to create hope in our world.  More information is available at
  • Talk about crisis overnight 0one week to raise 150+ for women’s abuse center,.
  • Trendistic allows you to see trends in keywords or product names based on what people are saying in their Twitter streams. Type in keywords that you would like to see trends for and Twist will produce a graph showing the frequency of your keywords over 24 hours, 7 days or 30 days. I wanted to see trends in days of the week and which days are mentioned the most. As you can see in the graph below the most popular days of the week are Friday and Sunday - can’t imagine why ;). If you want to make a keyword comparison, as I have, remember to put a comma between your keywords.Why this tool is awesome:It allows you to spot trends in the collective Twitter stream which you can harness for your business. Unlike Twitter Search, you can’t see who is talking about you. The point here is to see the frequency of your brand mentionsoverlayed on the days of the week. I also compared the age old battle of Coke and Pepsi – looks like Coke is getting more mentions with both being talked about the most on Sunday. Hungover perhaps?Remember that this tool doesn’t convey sentiment so we can’t assume that Coke is more popular that Pepsi based purely on frequency. The important knowledge to gain from this tool is trends.
  • See what people are talking about and how far a link can spread.Twitt(url)y also calculates an estimated reach of the tweets.The top link today was “Official Google Blog: Introducing the Google Chrome OS” with 3524 active tweets containing the link
  • Twitalyzermeasures your Influence based on the number of followers you have, your Clout based on the number of times you are referred to by someone else, you Signal-to-noise ratio based on your tweets containing hash tags, URL’s and references to other profiles using the @ sign, your Generosity measured by the number of times you retweet others and your Velocity based on the number of updates you publish over a seven day period.
  • Social Media For NPOs

    1. 1. Twitter for <br />Non Profits<br />Presented by Melissa Hourigan<br />@melissahourigan<br />
    2. 2. Why?<br />
    3. 3. Approximately 23 million accounts<br />Over 3 million “tweets” per day<br />Grew 1,551% between June 2008 and June 2009<br />
    4. 4. Getting Started<br />
    5. 5. You have a Twitter profile…<br />But don’t celebrate just yet! Now comes the hard part.<br />
    6. 6. PARTICIPATE<br />ENGAGE<br />LISTEN<br />Approaching the conversation<br />The desire to be part of a group that shares, cooperates, educates and acts inconcert is<br /> a basic human instinct. - NYU professor/ Internet researcher Clay Shirkey<br />
    7. 7. Commitment<br />Identify the person who wants to do it<br />Dive in full speed<br />Find the people who have the influence and align with them <br />Get those that like to talk, to talk about you<br />
    8. 8. 10 Steps to Get Started<br />Extend your brand: Create custom profiles <br />Build lists: Search for common interests (@mashable/non-profits, Listorious<br />Find the influencers: Twitterholic for tweeters in your city<br />Find the conversations: Twitter search for keywords and hashtags<br />Engage: Reply, retweet, converse<br />Get repeated: Short and tweet (leave room for rt)<br />Make it stick: Start a cause hashtag #fundraising<br />Listen to your audience: Review recent tweets and engage<br />Make it personal: Show action with Twitpics<br />Measure: Use, Twitalyzer to measure progress<br />
    9. 9. LISTEN<br />
    10. 10.
    11. 11.
    12. 12.
    13. 13. ENGAGE<br />
    14. 14. What you can do<br />Become a thought leader<br />Promote events<br />Fundraise/ issue challenge – 2.0 crowd donates quickly and in small increments<br />Tell a story with links, video and images<br />Share your successes<br />Acknowledge interesting findings or other’s tweets<br />Share tips for prevention<br />Conduct an interview/chat <br />Continue to follow – set weekly goals<br />Network with those who share similar interests<br />
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    17. 17. Celebrities<br />
    18. 18. PARTICIPATE<br />
    19. 19. Give an Experience<br />
    20. 20. Share Expertise – Leverage Others<br />
    21. 21. Stunt for a cause<br />
    22. 22. Leverage Resources<br />
    23. 23. Measure<br />
    24. 24.
    25. 25. Tracks popular and displays 100 of the most popular URL’s shared on Twitter over the last 24 hours<br />
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    27. 27. Better decisions and predictions are made by way of large groups rather than by individuals alone. Crowdsourcing on a digital platform has given us solid proof of how social media tools are making that crowd as big as it can be, enabling people worldwide to participate; in turn, better decisions and sustainable impact are made.<br />Wisdom of Crowds, psychologist and author James Surowiecki<br />