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Social Media For NPOs


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How to leverage Twitter for non-profits

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Social Media For NPOs

  1. 1. Twitter for <br />Non Profits<br />Presented by Melissa Hourigan<br />@melissahourigan<br />
  2. 2. Why?<br />
  3. 3. Approximately 23 million accounts<br />Over 3 million “tweets” per day<br />Grew 1,551% between June 2008 and June 2009<br />
  4. 4. Getting Started<br />
  5. 5. You have a Twitter profile…<br />But don’t celebrate just yet! Now comes the hard part.<br />
  6. 6. PARTICIPATE<br />ENGAGE<br />LISTEN<br />Approaching the conversation<br />The desire to be part of a group that shares, cooperates, educates and acts inconcert is<br /> a basic human instinct. - NYU professor/ Internet researcher Clay Shirkey<br />
  7. 7. Commitment<br />Identify the person who wants to do it<br />Dive in full speed<br />Find the people who have the influence and align with them <br />Get those that like to talk, to talk about you<br />
  8. 8. 10 Steps to Get Started<br />Extend your brand: Create custom profiles <br />Build lists: Search for common interests (@mashable/non-profits, Listorious<br />Find the influencers: Twitterholic for tweeters in your city<br />Find the conversations: Twitter search for keywords and hashtags<br />Engage: Reply, retweet, converse<br />Get repeated: Short and tweet (leave room for rt)<br />Make it stick: Start a cause hashtag #fundraising<br />Listen to your audience: Review recent tweets and engage<br />Make it personal: Show action with Twitpics<br />Measure: Use, Twitalyzer to measure progress<br />
  9. 9. LISTEN<br />
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  13. 13. ENGAGE<br />
  14. 14. What you can do<br />Become a thought leader<br />Promote events<br />Fundraise/ issue challenge – 2.0 crowd donates quickly and in small increments<br />Tell a story with links, video and images<br />Share your successes<br />Acknowledge interesting findings or other’s tweets<br />Share tips for prevention<br />Conduct an interview/chat <br />Continue to follow – set weekly goals<br />Network with those who share similar interests<br />
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  17. 17. Celebrities<br />
  18. 18. PARTICIPATE<br />
  19. 19. Give an Experience<br />
  20. 20. Share Expertise – Leverage Others<br />
  21. 21. Stunt for a cause<br />
  22. 22. Leverage Resources<br />
  23. 23. Measure<br />
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  25. 25. Tracks popular and displays 100 of the most popular URL’s shared on Twitter over the last 24 hours<br />
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  27. 27. Better decisions and predictions are made by way of large groups rather than by individuals alone. Crowdsourcing on a digital platform has given us solid proof of how social media tools are making that crowd as big as it can be, enabling people worldwide to participate; in turn, better decisions and sustainable impact are made.<br />Wisdom of Crowds, psychologist and author James Surowiecki<br />