Reaching Volunteers with Social Media


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A long look at social media, the nonprofit sector, and how the two can collide to improve the community.

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Reaching Volunteers with Social Media

  1. 1. We Want You! (online): How to Recruit and Retain Volunteers Using Social Media Sam Davidson –
  2. 4. Top two reasons most nonprofits want to use social media: Free Everyone Else is Doing It
  3. 5. Those are the two worst reasons to start using social media.
  4. 6. When nonprofits should use social media: To start conversations with a new audience To deepen conversations with an existing audience To make all conversations more efficient
  5. 7. Years it took to reach a market audience of 50 million: Radio: 38 Years TV: 13 Years Internet: 4 Years iPod: 3 Years
  6. 8. 2 Years
  7. 9. Newspaper Readership
  8. 10. Newspaper Readership
  9. 13. 96% of Generation Y belongs to a social network.
  10. 14. If Facebook were a country, it would be the third largest in the world.
  11. 15. MySpace would be tenth. Twitter would be 17 th .
  12. 16. 1 out of 8 couples who married last year met online.
  13. 17. 1 in 6 college students takes at least one class online.
  14. 19. “We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”
  15. 21. To start a revolution, people must believe the unbelievable, do the unimaginable, and be the impossible.
  16. 22. strangers friends volunteers loyal volunteers advocates People:
  17. 23. How wonderful it is that nobody need wait a single moment before beginning to improve the world. -Anne Frank Believe the unbelievable:
  18. 24. Believe the unbelievable: Turn strangers into friends
  19. 25. In this life we cannot do great things. We can only do small with great love. things -Mother Teresa Do the unimaginable:
  20. 26. Do the unimaginable: Turn friends into volunteers
  21. 27. Everyone can be great because anyone can serve. -Martin Luther King, Jr. Be the impossible:
  22. 28. Be the impossible: Turn volunteers into advocates
  23. 29. Get digital Get relevant Get simple Get practical Get original
  24. 30. Monitor the conversation
  25. 31. Listen to the conversation
  26. 32. Participate in the conversation
  27. 33. Shape the conversation
  28. 34. Generation Y Millennials Born after 1980 76 million Collaborators Access Work/Life Balance Engagement
  29. 35. It’s about the future of your clients. According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%). In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.
  30. 36. Community doesn’t happen in one physical space.
  31. 37. Authority is needed, but it must be relational .
  32. 38. Helping people connect relevant dots will be the hallmark of a good organization.
  33. 39. If you’re able to have a conversation , then you’re doing something right.
  34. 40. Technology and the Internet are a strategy , not a solution
  35. 41. Use processes that are both digital and ‘analog’
  36. 42. Embrace, don’t fear, the ever-changing world of technology
  37. 43. Work with strategic partners to ease the learning curve
  38. 44. strategy Who are you talking to? Who do you want to talk to? What are you saying? Can people understand you? What tools are you using? Are you using new media? Are people talking about you? Is anyone listening? Who’s talking back? Can people have a conversation with your organization? Are you saying something that matters? Do you understand the changing media landscape? What’s next? Who’s speaking for you?
  39. 45. Benefits of a Social Media Strategy A Social Media Strategy helps your organization have a consistent message and voice A Social Media Strategy helps link your online outreach to your organization’s traditional media initiatives A Social Media Strategy can help increase the amount and depth of advocacy your organization does
  40. 46. strategy It all starts with a
  41. 47. Pieces of a social media strategy Audience
  42. 48. Audience Strangers Friends Volunteers Loyal Volunteers Advocates
  43. 49. Pieces of a social media strategy Goals
  44. 50. Goals Long-term Short-term
  45. 51. Pieces of a social media strategy Resources
  46. 52. Resources People Time Money Tools
  47. 53. Pieces of a social media strategy Action
  48. 54. Action Who What When What platform What purpose Outcome
  49. 55. Start the conversation Make the commitment Find the champion
  50. 56. strategy Volunteer recruitment Board development Press relations Strategic planning Employee relations Buzz building Public relations Communications Donor appreciation Development Event planning Volunteer retention Employee recruitment Community relations Advocacy Alliance building
  51. 57. Stnt image [email_address]
  52. 58. CoolPeopleCare