Generation Y Millennials Born after 1980 76 million Collaborators Access Work/Life Balance Engagement
It’s about the future of your clients. According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%). In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.
Community doesn’t happen in one physical space.
Authority is needed, but it must be relational .
Helping people connect relevant dots will be the hallmark of a good organization.
If you’re able to have a conversation , then you’re doing something right.
Technology and the Internet are a strategy , not a solution
Use processes that are both digital and ‘analog’
Embrace, don’t fear, the ever-changing world of technology
Work with strategic partners to ease the learning curve
strategy Who are you talking to? Who do you want to talk to? What are you saying? Can people understand you? What tools are you using? Are you using new media? Are people talking about you? Is anyone listening? Who’s talking back? Can people have a conversation with your organization? Are you saying something that matters? Do you understand the changing media landscape? What’s next? Who’s speaking for you?
Benefits of a Social Media Strategy A Social Media Strategy helps your organization have a consistent message and voice A Social Media Strategy helps link your online outreach to your organization’s traditional media initiatives A Social Media Strategy can help increase the amount and depth of advocacy your organization does