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Turn Strangers into Advocates: A Social Media Strategy for Volunteer Recruitment and Retention
1. We Want You! (online): How to Recruit and Retain Volunteers Using Social Media Sam Davidson – CoolPeopleCare.org
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4. Top two reasons most nonprofits want to use social media: Free Everyone Else is Doing It
5. Those are the two worst reasons to start using social media.
6. When nonprofits should use social media: To start conversations with a new audience To deepen conversations with an existing audience To make all conversations more efficient
7. Years it took to reach a market audience of 50 million: Radio: 38 Years TV: 13 Years Internet: 4 Years iPod: 3 Years
16. 1 out of 8 couples who married last year met online.
17. 1 in 6 college students takes at least one class online.
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19. “We are the third place in the lives of millions of our customers. We are the coffee that brings people together every day around the world to foster conversation and community.”
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21. To start a revolution, people must believe the unbelievable, do the unimaginable, and be the impossible.
34. Generation Y Millennials Born after 1980 76 million Collaborators Access Work/Life Balance Engagement
35. It’s about the future of your clients. According to the Corporation for National and Community Service, the growth rate of college student volunteers (approximately 20%) is more than double the growth rate of all adult volunteers (9%). In 2005, approximately 30.2 percent of college students volunteered, exceeding the volunteer rate for the general adult population of 28.8 percent.
43. Work with strategic partners to ease the learning curve
44. strategy Who are you talking to? Who do you want to talk to? What are you saying? Can people understand you? What tools are you using? Are you using new media? Are people talking about you? Is anyone listening? Who’s talking back? Can people have a conversation with your organization? Are you saying something that matters? Do you understand the changing media landscape? What’s next? Who’s speaking for you?
45. Benefits of a Social Media Strategy A Social Media Strategy helps your organization have a consistent message and voice A Social Media Strategy helps link your online outreach to your organization’s traditional media initiatives A Social Media Strategy can help increase the amount and depth of advocacy your organization does