Building and Enlivening Your Church Community Through Social Media


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An intro to social media in the context of churches and community building. Includes examples of current practices and strategies for success.

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  • Start with story of EBCRS, Talk about community building vs. tech evangelism
  • Show screenshot
  • Show linked screenshot of Vatican Website: Show linked screenshot of Agape Live website:
  • Send this presentation to Linked In, Facebook, Twitter & then pull up on my iPhone
  • Listen through surveys, pulling younger folks aside, forming a diverse task group (led by the right people), even searching on the web (howsocial, Google analytics, etc)
  • Building and Enlivening Your Church Community Through Social Media

    1. 1. The Technology & Spiritual Practice Series By Paul Lamb
    2. 2. The Technology & Spiritual Practice Series By Paul Lamb
    3. 3. Goals of session <ul><li>What is social media and why important? </li></ul><ul><li>How is it being implemented by Faith based communities? </li></ul><ul><li>How should you go about using it? </li></ul>
    4. 4. Straw Poll
    5. 5. A story…
    6. 6. What is Social Media?
    7. 7. It’s a Groundswell <ul><li>“ Groundswell is a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions…” </li></ul><ul><li>- Groundswell, p. 9 </li></ul>
    8. 9. But Why Embrace it? <ul><li>by Flickr User Liquid Lucidity </li></ul>
    9. 10. The Social Media Revolution
    10. 11. Tons of Channels
    11. 12. Tons of tools
    12. 13. Lots of ways to engage
    13. 14. Between this…
    14. 15. To This
    15. 16. Let’s see it in action – broadcast style (Text plamb to 41411)
    16. 17. What if I wanted to share it with my Church?
    17. 18. But is anyone really listening?
    18. 19. Approaches for Online Church Community Building
    19. 20. One Way Communications <ul><li>Email list </li></ul><ul><li>Website </li></ul><ul><li>Website with newsletter </li></ul><ul><li>Website with pictures </li></ul><ul><li>Website with Audio &Video </li></ul><ul><li>Live Streaming services </li></ul>
    20. 22. Two-way Communication <ul><li>Website with pictures (anyone can upload) </li></ul><ul><li>Website with Audio &Video (anyone can upload) </li></ul><ul><li>Church Blog </li></ul><ul><li>Church Social Network </li></ul><ul><li>Twitter stream </li></ul><ul><li>Text messaging </li></ul><ul><li>Mobile outreach/fundraising </li></ul>
    21. 25. <ul><li>So what? </li></ul>
    22. 26. <ul><li>Do you have the time? </li></ul>
    23. 27. <ul><li>Does any of this have relevance for your community? </li></ul>
    24. 28. <ul><li>Do you have someone to help… </li></ul>
    25. 29. <ul><li>Let’s say you want to try </li></ul>
    26. 30. <ul><li>Where would you begin? </li></ul>
    27. 31. How to build the social experience? <ul><li>What’s your social object? Make sure there is a “there” there. Give users a reason to rally. Why would someone come to your site?* </li></ul><ul><li>*From Erin Malone, “ 5 Steps to building social experiences ” </li></ul>
    28. 32. <ul><li>Give people a way to identify themselves and to be identified. </li></ul><ul><li>From Erin Malone, “ 5 Steps to building social experiences ” </li></ul>
    29. 33. Give people something to do From Erin Malone, “ 5 Steps to building social experiences ”
    30. 34. Enable a bridge to real life
    31. 35. Gently Moderate. Let the community elevate people and content they value.
    32. 36. Exercise – Start by Asking the right questions <ul><li>Who are your target audiences? </li></ul><ul><li>How do you want to interact with them? </li></ul><ul><li>How do they want to interact with You? </li></ul><ul><li>What fears (or excitement) does your community have around emerging technologies? </li></ul><ul><li>What tools are currently being implemented </li></ul><ul><li>How do you think you could use social media to help you and them? </li></ul><ul><li>What technology support resources are available to you? </li></ul><ul><li>Do you have a technology plan for the church? </li></ul><ul><li>Do you have anyone to manage your technology and/or social media? </li></ul>
    33. 37. Process <ul><li>Educate yourself </li></ul><ul><li>Identify your influencers and advocates </li></ul><ul><li>Listen (don’t talk) </li></ul><ul><li>Strategize – Approach, tools, process, policies </li></ul><ul><li>Finalize </li></ul><ul><li>Implement </li></ul><ul><li>Get feedback (Measuring & Listening) </li></ul><ul><li>Revise </li></ul><ul><li>Listen again </li></ul>
    34. 38. Listening social media style
    35. 39. Do <ul><li>Engage Leadership </li></ul><ul><li>Demonstrate the possibilities </li></ul><ul><li>Listen </li></ul><ul><li>Tailor the tools to the people, not the people to the tools </li></ul><ul><li>Integrate with other communication approaches </li></ul><ul><li>Find someone to manage consistently </li></ul><ul><li>Set clear guidelines and expectations </li></ul><ul><li>Measure </li></ul><ul><li>Re-invent </li></ul>
    36. 40. Don’t <ul><li>Try all tools out to see what sticks </li></ul><ul><li>Think of social media as a one way communication platform </li></ul><ul><li>Use social media as distinct from other community building efforts </li></ul><ul><li>Try and keep up with it all </li></ul><ul><li>Be afraid of the negative </li></ul><ul><li>Be afraid to abandon what doesn’t work </li></ul><ul><li>Be afraid to experiment </li></ul>
    37. 41. And Remember… <ul><li>“ All communications strategies and tools must be driven by the needs and requirements of an audience NOT the needs of an organization.” </li></ul><ul><li>From We Are Media toolkit </li></ul>
    38. 42. The Present…and Future
    39. 43. Resources <ul><li>We Are Media toolkit ( </li></ul><ul><li>Tech & Spiritual Practice site ( </li></ul><ul><li>ReligTech Wiki ( </li></ul><ul><li>Religion & New Media Wiki </li></ul><ul><li>This presentation on slideshare </li></ul>
    40. 44. Additional Trainings & Support <ul><li>From Oral to Digital : How Communication Technologies are Transforming the Church </li></ul><ul><li>The Future of the Church : How Spiritual Communities Can Remain Relevant in A Rapidly Changing Technology Landscape. </li></ul><ul><li>Customized trainings & Consultations </li></ul>
    41. 45. My Information <ul><li>Paul Lamb </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul><ul><li>Tel: 510-815-6091 </li></ul><ul><li>Text plamb to 41411 </li></ul>