1.
Mary Joyce
Blue Ridge Youth Workers Summit
September 2013
Social Media Promotion
in 5 Easy Steps
SLiCMobS

2.
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”
Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com

3.
Remember this 1 thing
Use social media
to build
relationships
with people online.
(and do the same for them.)
Then ask them to
to help you share
your work

4.
1. Schedule
15 minutes a day
When will you do
your promotion
work?
1st thing in
the morning
after lunch
whenever you check
your personal accounts

5.
2. Listen
Find audience influencers
Who do youth in your
area listen to online?
Kids already
in the
program
Local
entertainers
Local radio and TV
personalities

6.
3. Connect
Share influencer content...
How to connect online?
Friend and like
Follow and
retweet
Comment
Share

7.
4. Mobilize
...so they’ll share your content.
What’s your “ask”?
Retweet an
event
Share link to an
activity sign-up page
Share Y photos or
video with their
audience

8.
5. Save the “Starter”
What is
sourdough
“starter”?
Images: Flickr/bakercourt

9.
5. Save the “Starter”
Why do bakers save
the starter?
Images: Flickr/interchangeableparts

10.
5. Save the “Starter”
... so next time is easier.
How will you save the
social media starter?
Follow/friend all
people who share
your content
Say “thanks!”
Save the email addresses
in a Google Doc
Mark friendly blogs with
browser bookmarks

11.
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”
Images: http://melonheadsldsillustrating.blogspot.com, http://blog.spanglishexchange.com, integritybuddies.com. Flickr (user unknown), onsugar.com

12.
The 5 Steps
1. Schedule2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”SLiCMobS

13.
The 5 Steps
1. Schedule
2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”

14.
The 5 Steps
1. Schedule2. Listen
3. Connect
4. Mobilize
4. Save the
“Starter”SLiCMobS

15.
SLiCMobs
Social Media Promotion
thanks!
slides here
Come to the break-out session to work on
your own social media promotion plan.
Mary Joyce
www.meta-activism.org