Social Media for Practical Journalists

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Designed for a series of presentations in the country of Armenia in May, 2013, this presentation looks at ways journalists, bloggers and citizen activists can use Facebook, Twitter, YouTube and other social media channels in their work. For more information, see www.epoltics.com.

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Social Media for Practical Journalists

  1. 1. Social Media for PracticalJournalistsv
  2. 2. Colin DelanyFormer political staffer (Texas)Founder/editor Epolitics.comOnline communicationsconsultantPolitical advocate
  3. 3. VSocial Media is....SOCIALSOCIAL
  4. 4. Information Spreads Person-to-Person
  5. 5. Social Media Needs...RelationshipsContent
  6. 6. Does social media replacejournalists?
  7. 7. Does social media replacejournalists?NO![it gives them new tools]
  8. 8. Journalists can use it to:promote storiesfind sourcesbuild a personal "brand"bypass filterscrowdsource projects
  9. 9. Why social media?Big Reason #1: Your audience is thereBig Reason #2: People can tell their own stories
  10. 10. Institutions can use social media
  11. 11. Institutions can use social media
  12. 12. So can individual reporters
  13. 13. And reformers
  14. 14. Social media & the Arab Spring
  15. 15. WARNING!Social media can bypass media gatekeepers
  16. 16. WARNING!BUT
  17. 17. WARNING![Almost] Nothing stays anonymous onlinefor very long
  18. 18. Crowdsourcing
  19. 19. The Social Media Big 3[plus 3 more]
  20. 20. General Tips for Social Victory• create content people want to engage with• create content that people want to share• make it easy for them to share it• interact with them• track statistics & reinforce success
  21. 21. Facebook• Facebook rewards “engagement”• Post content that makes people want to Like,Share or Comment
  22. 22. Facebook: Visual Content
  23. 23. Twitter• identify opinion leaders & follow them• participate in the conversation• share links to articles and other content• use #hashtags and @replies strategically• Track @mentions and retweets
  24. 24. Twitter
  25. 25. YouTube• use video to amplify your stories• try including citizen video• short clips usually work best• doesnt have to be “slick”• promote via Twitter & Facebook
  26. 26. Extending Your Reach with Video
  27. 27. Rule #1Dont be afraid toexperiment
  28. 28. Thank YouColin DelanyEpolitics.comcpd@epolitics.com@epolitics+1 202 422 4682

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