http://goo.gl/sx7ldq

1. Disrupt
The
Way

2. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
“Organize
the
world’s
informa,on
and
make
it
uni-­‐
versally
accessible
and
useful”
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

3. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
(Minimum
Viable
Product:
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

4. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
(Minimum
Viable
Product:
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

5. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
(Minimum
Viable
Product:
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Prototype
A/B/C/…
(Landing
Page)
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

6. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
(Minimum
Viable
Product:
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Prototype
A/B/C/…
(Landing
Page)
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

7. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Business
Story:
“Build
Solu,on”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
(Minimum
Viable
Product:
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Prototype
A/B/C/…
(Landing
Page)
Learning
Story:
“Learn
What’s
Valued”
Customer
Segment
1:
Blue
Ocean
“Tribe”
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

8. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Business
Story:
“Build
Solu,on”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
(Minimum
Viable
Product:
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Prototype
A/B/C/…
(Landing
Page)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Learning
Story:
“Learn
What’s
Valued”
Customer
Segment
1:
Blue
Ocean
“Tribe”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

9. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Business
Story:
“Build
Solu,on”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
(Minimum
Viable
Product:
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
(Landing
Page)
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Learning
Story:
“Learn
What’s
Valued”
Customer
Segment
1:
Blue
Ocean
“Tribe”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

10. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Business
Story:
“Build
Solu,on”
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
Learning
Story:
“Learn
What’s
Valued”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
(Landing
Page)
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

11. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Business
Story:
“Build
Solu,on”
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
Learning
Story:
“Learn
What’s
Valued”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
(Landing
Page)
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
Search
Engine
Industry
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

12. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Business
Story:
“Build
Solu,on”
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
Learning
Story:
“Learn
What’s
Valued”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
Search
Engine
Industry
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
(Landing
Page)
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
E:
Eliminate
Banner
Ads;
Paid/Sponsored
Rankings
R:
Reduce
Delay
in
Displaying
Search
Results
I:
Increase
Relevance
of
Search
results/Ads
C:
Create
Automated
Ad
Purchasing
System
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

13. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Business
Story:
“Build
Solu,on”
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
Learning
Story:
“Learn
What’s
Valued”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
Search
Engine
Industry
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
E:
Eliminate
Banner
Ads;
Paid/Sponsored
Rankings
R:
Reduce
Delay
in
Displaying
Search
Results
I:
Increase
Relevance
of
Search
Results/Ads
C:
Create
Automated
Ad
Purchasing
System
Prototype
A/B/C/…
(Landing
Page)
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupDve
(“Blue
Ocean”)
Brand/Ads,
Business
Model,
and
Environment
(Ecosystem):
q Low
Profit
Per
Customer
q Blue
Ocean
“Tribe”
q Profit
Model:
High
Vol.
of
Ads
(Highly
Profitable)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

14. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
Google’s
Search
Engine
(1998)
Customer
Segment
1:
Blue
Ocean
“Tribe”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
Search
Engine
Industry
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
E:
Eliminate
Banner
Ads;
Paid/Sponsored
Rankings
R:
Reduce
Delay
in
Displaying
Search
Results
I:
Increase
Relevance
of
Search
Results/Ads
C:
Create
Automated
Ad
Purchasing
System
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupDve
(“Blue
Ocean”)
Brand/Ads,
Business
Model,
and
Environment
(Ecosystem):
q Low
Profit
Per
Customer
q Blue
Ocean
“Tribe”
q Profit
Model:
High
Vol.
of
Ads
(Highly
Profitable)
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
“Perfect,
Low
Cost,
Now”
Prototype
A/B/C/…
(Landing
Page)
Value
Crea)on
Business
Value
ProposiDon:
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Value
Delivery
(Minimum
Viable
Product:
Value
(Profit)
Sharing
Business
Story:
“Build
Solu,on”
Search
Engines
Job-­‐To-­‐Get-­‐Done:
Customer
Value
ProposiDon
1:
1.
Obtain
Accurate
Results
Irrelevant
results;
“Perfect,
Free,
Now”
Annoying
banner
Customer
Segment
2:
ads;
Complex
UX
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
2.
Get
Leads/Purchases
“Perfect,
Low
Cost,
Now”
Untargeted
and
costly
ads
Learning
Story:
“Learn
What’s
Valued”
“Organize
the
world’s
Analog/An,log
in
Red
Ocean)
informa,on
and
make
it
uni-­‐
Search
Engines
versally
accessible
and
useful”
Customer
Story:
“Define
Problem”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

15.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Ac,va,on
A:
Ac,va,on
A:
Acquisi,on
A:
Acquisi,on
R:
Reten,on
R:
Reten,on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea)on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu,on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup>on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

16. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Financial
Factor
1
q Financial
Factor
2
q Financial
Factor
3
q Financial
Factor
…
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Customer
Factor
1
q Customer
Factor
2
q Customer
Factor
3
q Customer
Factor
…
Value
Crea)on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Decision-­‐making
(Value)
Factors
for
Job-­‐To-­‐Get-­‐Done
in
Business
Model
Disrup>on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

17. Disrupt
The
Way

18.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

19.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

20.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

21.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

22.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

23.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

24.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Prototype
A/B/C/…
Blue
Ocean
[Product]
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

25.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

26.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

27.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

28.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
E:
Eliminate
……………………
……………………………………….
……………………………………….
R:
Reduce
………………..……
………………………………………
I:
Increase
……………….……
………………………………………
C:
Create
…………………….…
………………………………………
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

29.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Business
Value
ProposiDon:
“Perfect,
Low
Cost,
Now”
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Prototype
A/B/C/…
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupDve
E:
Eliminate
……………………
(“Blue
Ocean”)
……………………………………….
Brand/Ads,
……………………………………….
Business
Model,
and
R:
Reduce
………………..……
………………………………………
Environment
(Ecosystem):
I:
Increase
……………….……
q Low
Profit
Per
Customer
q Blue
Ocean
“Tribe”
………………………………………
C:
Create
…………………….…
q Profit
Model:
High
Vol.
………………………………………
of
Ads
(Highly
Profitable)
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

30.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
Customer
Segment
1:
Blue
Ocean
“Tribe”
Customer
Value
ProposiDon
1:
“Perfect,
Free,
Now”
Customer
Segment
2:
Blue
Ocean
AdverDsers
Customer
Value
ProposiDon
2:
“Perfect,
Low
Cost,
Now”
Maximum
Learning
In
No
Time
&
At
Minimum
Cost
Job-­‐To-­‐Get-­‐Done
(Performance
Factors)
Pain
of
Product
Delight
of
Product
There’s
a
BUMP
(Big
Urgent
Market
Problem)
in
X-­‐Industry
Least-­‐Effort
&
Channel
Strategy,
TacDcs,
and
Tools:
Simplicity/
Elegance/
Automa)on/
Surprise
(SEAS)
Principle
Blue
Ocean
[Product]
Job-­‐To-­‐Get-­‐Done
(Success
Criteria)
UlDmate
Happiness
or
Maximum
Value:
Minimum
(Zero)
Pain
&
Maximum
Delight
DisrupDve
E:
Eliminate
……………………
(“Blue
Ocean”)
……………………………………….
Brand/Ads,
……………………………………….
Business
Model,
and
R:
Reduce
………………..……
………………………………………
Environment
(Ecosystem):
I:
Increase
……………….……
q Low
Profit
Per
Customer
q Blue
Ocean
“Tribe”
………………………………………
C:
Create
…………………….…
q Profit
Model:
High
Vol.
………………………………………
of
Ads
(Highly
Profitable)
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
“Perfect,
Low
Cost,
Now”
Prototype
A/B/C/…
Value
Crea)on
Business
Value
ProposiDon:
u Red
Ocean
DisrupDon
(R.O.D.)
Culture
&
Strategy
u Business
Model
Dis-­‐
rupDon/Resources
u Lean
Startup
Project
ExecuDon
(Cycle)
Value
Delivery
(Minimum
Viable
Product:
Analog/An,log
in
Red
Ocean)
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

31.
Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
for
…………………….
[Product/Service]
q Process
q Product/Service
q Product/Service
E:
Engagement
A:
Ac,va,on
A:
Ac,va,on
A:
Acquisi,on
A:
Acquisi,on
R:
Reten,on
R:
Reten,on
R:
Referral
R:
Referral
q Learning
q Learning
q Cost
q Cost
q Revenue
q Revenue
q Profit
q Profit
Value
Delivery
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Process
Value
Crea)on
Customer
Story:
“Define
Problem”
q Employee
E:
Engagement
Learning
Story:
“Learn
What’s
Valued”
q Employee
Value
(Profit)
Sharing
Business
Story:
“Build
Solu,on”
Key
Performance
Indicators
(Metrics)
for
Business
Model
Disrup>on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

32. Red
Ocean
DisrupDon
(R.O.D.)
Storyboard
q Learning
Factor
1
q Learning
Factor
2
q Learning
Factor
3
q Learning
Factor
…
q Financial
Factor
1
q Financial
Factor
2
q Financial
Factor
3
q Financial
Factor
…
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
q Customer
Factor
1
q Customer
Factor
2
q Customer
Factor
3
q Customer
Factor
…
Value
Crea)on
q Business
Factor
1
q Business
Factor
2
q Business
Factor
3
q Business
Factor
…
Value
Delivery
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Decision-­‐making
(Value)
Factors
for
Job-­‐To-­‐Get-­‐Done
in
Business
Model
Disrup>on
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

34. Red
Ocean
DisrupDon
(ROD)
Storyboard
for
Business
Model
Story
B
U
S
I
N
E
S
S
M
O
D
E
L
S
T
O
R
Y
Value
Crea)on
Value
Delivery
Value
(Profit)
Sharing
Learning
Story:
“Learn
What’s
Valued”
Customer
Story:
“Define
Problem”
Business
Story:
“Build
Solu,on”
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

35.
Red
Ocean
DisrupDon
(R.O.D.)
Topics:
Explana,ons
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
Date:
………………………………..
1 VISION
(“LEAP
OF
FAITH”):
Brief
statement
or
tagline
that
describes
a
dream
benefit,
trade-­‐off,
ul,mate
want/need,
apparently
impossible
goal,
or
ideal
final
result
of
a
system
(project/business
model/
product/service)
for
a
targeted
customer
segment
(“tribe”)
2 PRESENT
PERFORMANCE
(“RED
OCEAN”):
Current
level
of
outcomes,
results,
trade-­‐offs,
specifica,ons
of
a
business
model
(system/product/service)
from
business
(internal)
and
customer
(external)
perspec)ves
for
a
product/service/business
model/tool/system
3 STRATEGY,
BUSINESS
MODEL,
AND
EXECUTION
CYCLE:
Set
of
itera,ve
processes
and
ac,vi,es
as
well
as
business
model
disrup,on
for
winning
customers
in
a
compe,,ve
environment
as
well
as
detailed
tac,cs
and
experimental
ac,ons
for
the
business
model
(system/product/service)
to
achieve
future
performance
specifica,ons
4 FUTURE
PERFORMANCE
(“BLUE
OCEAN”):
Desired,
proposed,
or
hypothe,cal
level
of
outcomes
(results,
trade-­‐offs,
or
specifica,ons)
in
the
short/medium/long-­‐term
from
business
(internal)
and
customer
perspec)ves
for
a
product/service/business
model/tool/system
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing

36.
3
Types
of
Venture
Capitalist
(VC)
QuesDons
for
the
R.O.D.
Storyboard
Cost-­‐effec)vely
Improve
and
Disrupt
Products,
Services,
Business
Models,
and
Brands
BUSINESS
STORY
QUESTION
How
is
the
business’s
vision
being
translated
into
reality?
CUSTOMER
STORY
QUESTION
Is
there
a
validated
BUMP
(Big
Urgent
Market
Problem)
for
the
Job-­‐To-­‐Get-­‐Done?
LEARNING
STORY
QUESTION
How
are
is
the
business
profitably
solving
the
BUMP
(Big
Urgent
Market
Problem)?
What
is
the
business
learning
as
it
translates
the
business’s
vision
into
reality?
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h?p://businessmodels.ning.com
&
h?p://twi?er.com/RodKuhnKing