9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

9-‐Gear
Business
Model
Industry/Market/Customer
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
SYSTEM
IMPACTS
#BMYacht.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hJp://businessmodels.ning.com
&
hJp://twiJer.com/RodKuhnKing

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
IMPACTS
#BMYacht.
Dr.
Rod
King.
&
&

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
Dream
Team:
Producer
Administrator
5
Personas
Customer
Book
Reference
Evangelist
Innovator
Integrator
#BMYacht.
Dr.
Rod
King.
&
&

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done
):
……………………………………………….………………………….
Dream
Team:
5
Personas
Producer
-‐
Develops
and
manages
value
chain
as
well
as
processes
for
scaling
up/mass
produc8on
Administrator
-‐
Organizes
“chaos”
with
a
view
to
administra8ve
efficiency
for
employees
Customer
Evangelist
-‐
Promotes
idea
to
everyone
as
absolute
cure
for
customer
pain
while
leading
to
divine
peace
and
happiness
Innovator
-‐
Has
vision/insight/spark
of
genius
for
crea8ng
product/service
Integrator
-‐ Coordinates
various
func8ons
and
focuses
on
overall
strategy
to
keep
everyone
on
the
same
page
-‐ Acts
as
lynchpin
that
holds
everything
together
Book
Reference
#BMYacht.
Dr.
Rod
King.
&
&

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
(Proposi@on/Strategy:
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
CompeY-‐
tors
Book
Reference
#BMYacht.
Dr.
Rod
King.
&
&

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
&
&

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
Forces
Against
PAIN
(COST
STRUCTURE)
Forces
For
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
&
&

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
New
Entrants
(Startups)
PAIN
(COST
STRUCTURE)
Subs@-‐
tutes
(Incumbents)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
&
&

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
&
&
Comple-‐
mentors
Influenc-‐
ers
New
Entrants
(Startups)
Subs@-‐
tutes
(Incumbents)

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Reality
Check
Team
Partners
Customer
q Customer
AcquisiYon
Product/
Service
V:
Value
Engine
Go
Global)
B
U
S
I
N
E
S
S
M
O
D
E
L
#BMYacht.
Dr.
Rod
King.
&
&
S:
Strengths
O:
Opportuni-‐
@es
W:
Weaknesses
T:
Threats

9-‐Gear
Business
Model
Goal
(Job
To
Get
Done):
……………………………………………….………………………….
6
#BMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
PAIN
(COST
STRUCTURE)
DELIGHT
(REVENUE
STREAMS)
VALUE
(Happiness;
PROFIT)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-‐
ships
Product/
Service
V:
Value
Engine
Go
Global)
Present
(Done):
Problem/Reality
Future
(To
Do):
Solu8on/Goal
Customer
Segments
q Sa@sfied
q Overshot
q Undershot
q Non-‐customers
q Customer
AcquisiYon
q Team
B
U
S
I
N
E
S
S
M
O
D
E
L
CompeY-‐
tors
Book
Reference
1
2
3
9
5
7
8
4
q Reality
Check

Project
Management
Yacht
Reinven8ng
Project
Planning,
Strategic
Management,
Design,
and
Innova8on

Project
Management
Yacht
Reinven8ng
Project
Planning,
Strategic
Management,
Design,
and
Innova8on
PARENT
OF
THE
9-‐GEAR
BUSINESS
MODEL
YACHT

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
-‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
IMPACTS
-‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
SYSTEM

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
IMPACTS
-‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
Customer
Segments
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-‐
ships
Product/
Service
IMPACTS
-‐
+
VALUE
Present
(Done):
(Un/Happiness;
PROFIT)
Reality/Problem
Future
(To
Do):
Scenario/Solu8on

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
Customer
Segments
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
VALUE
(Un/Happiness;
PROFIT)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-‐
ships
Product/
Service
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
IMPACTS
-‐
+
q Team
-‐
Innova8on
Team
-‐
Stability
Team
q Core
Competencies
q Core
Values
(Habits/Tasks)

Project
Management
Big
Hairy
Audacious
Goal
(BHAG):
………………………………………………………………..………………….………………………….
Customer
Segments
#PMYacht.
Dr.
Rod
King.
&
&
RED
OCEAN
BLUE
OCEAN
COST
(Pain)
BENEFIT
(Delight;
Revenue)
VALUE
(Un/Happiness;
PROFIT)
Processes/
AcYviYes
Internal
Resources
Inputs/
Partners
Channels
&
RelaYon-‐
ships
Product/
Service
Present
(Done):
Reality/Problem
Future
(To
Do):
Scenario/Solu8on
IMPACTS
-‐
+
q Team
-‐
Innova8on
Team
-‐
Stability
Team
q Core
Competencies
q Core
Values
(Habits/Tasks)
ENVIRON-‐
MENT

9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA

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9-Gear Business Model Yacht: Visually Document, Test, and Validate PROFITABILITY OF YOUR BUSINESS IDEA