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12 Disruption Vulnerabilities of the Business Model Canvas: BUSINESS MODEL CANVAS vs. BUSINESS MODEL STRIP

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This presentation presents 12 "Disruption Vulnerabilities" or Achilles's Heels of the Business Model Canvas. Although the Business Model Canvas serves as a good tool for visually documenting a business model, it is limited in many respects especially with documenting, analyzing, and designing two/multisided markets (platforms). The tool of the Business Model Strip is presented as an alternative that eliminates the Disruption Vulnerabilities of the Business Model Canvas.

The Business Model Strip is designed with a multilevel paradigm so that it can be presented at various levels and in different visual formats. This presentation features the Business Model Strip in "canvas" (tessellation) format with 5 blocks (meso-level) as well as 9/11 blocks (micro-level). Finally, a visual template and checklist for an Exponential Business Canvas are presented.

Published in: Business
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12 Disruption Vulnerabilities of the Business Model Canvas: BUSINESS MODEL CANVAS vs. BUSINESS MODEL STRIP

  1. 1. BUSINESS MODEL CANVAS vs. BUSINESS MODEL STRIP: 12 Disrup:on Vulnerabili:es of the Business Model Canvas World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) ü  Present (Doing) q  Past (Done) WHEN: ITEM BUSINESS MODEL CANVAS (9 Block Business Model) BUSINESS MODEL STRIP (One Line Business Model) 1 Sta:c Tool: 9 Business Modeling Topics Superimposed on 9 Building Blocks/Boxes – Canvas requires Hme to sketch/set up and use Dynamic Tool with Feedback Loop: 4 “Sense-and Respond” Topics on 1 “Spine” -> Instantly Sketch & Use (Minimum Viable Business Model or Living System) 2 Business Model Ontology & Scorecard Process (Pain Solving & Learning Cycle) Dashboard 3 Focus on Business Model Documenta:on Focus on Business Model Pain Discovery & Elimina:on 4 Single Stakeholder (Customer) Op:miza:on Mul:ple Stakeholder (PlaWorm) Fitness/Alignment 5 Single Level Organiza:on & Management of Topics and Ideas; Single Level Story Mul:level Organiza:on & Management of Topics and Ideas; Mul:level Pain Discovery & Solving/Stories 6 Monolithic Tessella:on or Visual Layout Segmented/Modular Layout; Non-/Linear Graphics 7 Rigid Business Modeling Paradigm: Canvas Flexible (PlaWorm) Business Modeling Paradigm: Cards 8 Profit-focused Impacts Shared Value (Profit- and Non-Profit) Impacts & UX 9 Enterprise-facing (Supply Chain) Logic Customer & Enterprise-facing (Supply Chain) Logic 10 Limited Visual Language to Design PlaWorms: Each Line of Business Model (Pipe) is Indirect Mul:-pipe Visual Language & Nota:on System: Goal Achievement; MulHlevel Pain Solving & Project Mngt 11 Visually Integrated with Few Business Tools Visually Integrated with ALL Business Tools 12 Indirectly Linked to the Lean Startup Method Directly & Fully Integrated with Lean Startup Method
  2. 2. Business Model Strip & Exponen:al Business Canvas
  3. 3. BUSINESS MODEL STRIP: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Value Creator Feedback (-/+) Output Value Recipient Business Model Strip: 4 “Sense & Respond” Topics on 1 “Spine”
  4. 4. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Value Creator Feedback (-/+) Output Value Recipient EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks Business Model Strip: 4 “Sense & Respond” Topics on 1 “Spine”
  5. 5. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Value Creator Feedback (-/+) Output Value Recipient EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks VC F O VR Business Model Strip: 4 “Sense & Respond” Topics on 1 “Spine”
  6. 6. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Value Creator Feedback (-/+) Output Value Recipient EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Business Model Strip: 4 “Sense & Respond” Topics on 1 “Spine”
  7. 7. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F ENVIRONMENT Value Creator Feedback (-/+) Output Value Recipient EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Job To Get Done (Vision/Strategy): …........................ ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) (Solu[on: Minimum Viable) Product (Pain) Customer Lean Startup Strip: “Con[nuous Innova[on” Topics
  8. 8. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Feedback (-/+) Output Value Recipient Measure Build Learn (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Lean Startup Strip: “Con[nuous Innova[on” Topics
  9. 9. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Feedback (-/+) Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Lean Startup Strip: “Con[nuous Innova[on” Topics
  10. 10. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Feedback (-/+) Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Lean Startup Strip: “Con[nuous Innova[on” Topics
  11. 11. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS for 10X-Growth World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Feedback (-/+) Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Lean Startup Strip: “Con[nuous Innova[on” Topics
  12. 12. Apple’s EXPONENTIAL BUSINESS CANVAS: EXPONENTIAL BUSINESS MODELS for 10X-Growth of Classic iPod World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Feedback (-/+) Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR “A Thousand Songs in Your Pocket” iPod Lean Startup Strip: “Con[nuous Innova[on” Topics High-end Music Lover Apple Asset (Product) Sale
  13. 13. Advanced Exponen:al Business Canvas
  14. 14. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics
  15. 15. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 9 Micro-Blocks VC F O VR Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics
  16. 16. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR EXPONENTIAL BUSINESS CANVAS: 5 Meso-Blocks Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics
  17. 17. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 9 Micro-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics
  18. 18. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 11 Micro-Blocks VC F O VR Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics
  19. 19. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer EXPONENTIAL BUSINESS CANVAS: 11 Micro-Blocks PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + VC F O VR Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics
  20. 20. EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer KEY PARTNERS (Suppliers/Inputs) PROCESS (AcHviHes/Tasks) PRODUCT/ SERVICE (10X-SoluHon:+/-; Analogs/AnHlogs) STRATEGY (10X-Goal/ObjecHve/ Value ProposiHon) VISION (10X-Mission) ENGINES OF GROWTH (Channels/MarkeHng/ RelaHonship) CUSTOMER ARCHETYPE (Job To Get Done; Delight:+/Pain:-) PEOPLE/CULTURE (Team/Resources: Unfair Advantages) KEY METRICS (“Pirate Metrics”; KPI) PAIN (COST; BUDGET): - DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + ACCOUNTABILITY (Validated Learning/Progress) VC F O VR Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics EXPONENTIAL BUSINESS CANVAS: 11 Micro-Blocks
  21. 21. IDEAL EXPONENTIAL BUSINESS CANVAS: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer IDEAL EXPONENTIAL BUSINESS CANVAS: Checklist for ExponenHal Business Models KEY PARTNERS (Suppliers/Inputs) Open Collaborators; API-Affiliates Prosumers/ Crowdsourcers Blue Ocean/ Disrup:ve Innova:on Partners (Network) Outsourcers “Staff-On-Demand” Crowdfunders PROCESS (AcHviHes/Tasks) Collabora:on; Blue Ocean Strategy; Lean Startup Method; Algo- rithm/Automa:on PRODUCT/ SERVICE (10X-SoluHon:+/-; Analogs/AnHlogs) UX; Digital PlaWorm; Self-X STRATEGY (10X-Goal/ObjecHve/ Value ProposiHon) Blue Ocean/Disrup:on VISION (10X-Mission) Massive Transforma- :ve Purpose (MTP) ENGINES OF GROWTH (Channels/MarkeHng/ RelaHonship) Viral Loop; Engaging Community (Fans) CUSTOMER ARCHETYPES (Job To Get Done; Delight:+/Pain:-) Everyday/Frequent/ (>=1 bio. people) Job To Get Done; “Exponen:al” Pain or “P.I.E.S.” Constraints; Big Urgent Market Pain (BUMP); Apparently Impossible Trade-off or Conflict PEOPLE/CULTURE (Team/Resources: Unfair Advantages) Visionary “A” Team; Holacracy; Exponen:al Tech.; Gamified Plat- form/Leased Assets KEY METRICS (“Pirate Metrics”; KPI) Real-:me Dashboard on Performance of 4E: Enterprise (Business Model)/Ecosystem/ Economy/Environment PAIN (COST; BUDGET): - Marginal Customer Acquisi:on Cost; Low Cost DELIGHT (BENEFIT; REVENUE/Pricing/Sale): + $1bio. Cap. in 10 Years; Awesome Customer Experience ACCOUNTABILITY: Fact-based Decisions (Validated Learning/Progress): Exponen:al/Hockey S:ck VC F O VR Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics
  22. 22. BUSINESS MODEL STRIP: Rapidly Create, Test, and Validate EXPONENTIAL BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Value Creator - (VC) – ExO (Plaborm) Value Recipient (VR) Feedback (F) BUSINESS MODEL STRIP (BMS) for Exo Canvas: “One Line Business Model (OLBM)” Logic of ExO Canvas WHAT is feedback and/or reward WHAT outcome (product/ service) is offered WHO receives value WHO creates, delivers, and shares value Output (O) q  Staff on Demand q  Algorithms q  Leveraged Assets q  Autonomy q  Dashboard (Real-Hme) q  Massive Transforma:ve Purpose (MTP) q  Interface(s) q  Engagement q  Social Networking ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics q  Community: 2/MulHsided (with Big Urgent Market Pain: BUMP) q  Experiment Business Model Strip for EXPONENTIAL ORGANIZATIONS: “IDEAS-SCALE” Workflow q  Interface(s) q  Community q  Dashboard (Real-Hme)
  23. 23. BUSINESS MODEL STRIP: LINEAR (Red Ocean) BUSINESS MODELS World’s First SoIware for Ideal Community Pain Solving & Design (CPSD) “Eliminate Pain. Accelerate Learning.” Dr. Rod King. rodkuhnhking@gmail.com & @rodKuhnKing q  Future (To Do) q  Present (Doing) q  Past (Done) WHEN: VC VR O F Value Creator - (VC) – LinO (Pipe) Value Recipient (VR) Feedback (F) BUSINESS MODEL STRIP (BMS) for Tradi:onal Linear Organiza:on (LinO): 1-Sided Market WHAT is feedback and/or reward WHAT outcome (product/ service) is offered WHO receives value WHO creates, delivers, and shares value Output (O) q  Own/Perm. Staff q  Manual/Mech. q  Owned Assets q  Top-Down Mngt q  Monthly Report q  Bland Mission/ Vision Statement q  Product/Service: Expensive to upgrade q  Tradi@onal Ads q  Customer Service ENVIRONMENT (SWOT Analysis: Analogs/ An[logs) Job To Get Done (Vision/Strategy): …........................ (Solu[on: Minimum Viable) Product Value Creator Output Value Recipient Measure (Engine of Growth: “Pirate Metrics”) Build Learn (InnovaHon AccounHng) (Pain) Customer Feedback (-/+) Lean Startup Strip: “Con[nuous Innova[on” Topics q  Customer Segment: 1-sided q  Execute Business Model Strip for LINEAR (RED OCEAN) ORGANIZATIONS q  Physical Product q  1-Sided Market q  Monthly Financial Report

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